STRATEGIC ANALYSIS

SHE Level 5
SCQF Credit Points 15.00
ECTS Credit Points 7.50
Module Code MMN209349
Module Leader Alec Wersun
School Glasgow School for Business and Society
Subject Economics
Trimesters
  • A (September start)
  • B (January start)

Pre-Requisite Knowledge

CERTIFICATE IN MANAGEMENT OR EQUIVALENT

Summary of Content

This module explores the concepts, tools and techniques for analysing an organisation`s strategic position. It also explores the options to deal with issues, problems and challenges identified in the analysis.

Syllabus

APPROACHES TO STRATEGIC DECISION MAKING:emergence of strategic managment: planned emergent rational, and intuitive strategic decision making;strategic styles;cultural and political influences;long term and short term perspectivesOBJECTIVES, MISSION AND VALUES:vision and mission statements;EXTERNAL ANALYSIS:industry, market, competitor analysis;PEST analysis;scanning and forecasting the environment;unpredictability and scenarios, risk analysis, national advantagesINTERNAL ANALYSIS:the process of internal appraisal assessment and diagnosis of organisational performance including financial performance;value chain analysis;resource analysis;portfolio analysis;identification of core competences;single and multi-divisonal organisatins;causes and symptoms of decline;benchmarking in an international contextSTRATEGIC OPTIONS:gap analysis, generic strategies;alternative competitive and growth strategies, marketing and product development strategiesSTRATEGY EVALUATIONevaluating strategies in terms of suitability, feasibility and acceptability

Learning Outcomes

By the end of the module students will be able to:analyse and evaluate the process and the role of strategic management in organisations and recognise the diversity of strategic issues in different industries and markets;develop strategic vision, formulate mission statements and set objectives appropriate to an organisational context;analyse and evaluate the different approaches to strategic decision making;critically use analytical concepts, frameworks and diagnostic skills to assess an organisation`s strategic potion, core competences and competitive environment;select and collect appropriate sources of information and apply to organiations, using appropriate analytical concepts;general strategic options based on details analyses and evaluation;develop group decision making skills.

Teaching / Learning Strategy

Lectures and seminars involving syndiate working and role playing; case study presentations and group exercises. Visiting practitioners from commerce and industry as guest speakers. Workshops on the latest sources of information for gathering information for analytical purposes including databses and the Internet. There will be an interactive Business game to simulate strategic analysis, strategy formulation and strategic decision making in practice.

Indicative Reading

AMBROSINI, V, Exploring techniques of analysis and evaluation in strategic management, Prentice Hall, 1998DE WIT B & NETERM RM Strategy, Process, Content and Context, West 2nd Ed 1998HAX, AC & MAJLUF, NSA, The Strategy Concept and Process: A Pragmatic Approach, Prentice Hall 1991JOHNSON, G & SCHOLES, K, Exploring Corporate Strategy: Text and Cases (6th Ed), Prentice Hall 2002HAMEL, G & PRAHALAD, CK, Competing for the Future, Harvard Business School Press 1994QUINN, JB, MINTZBERG, H, GHOSHALL, S, The Strategy Process: Concepts, Context and Cases Revised European Edition, Prentic Hall 1998SLATTER, S, Corporate Recovery, PenguinSTACEY, R, Strategic Management: Awareness andChange (2nd Ed) Chapman & Hall 1993

Transferrable Skills

1. Search for collect, select and analyse industry specific and company specific information2. Manage a small team project and develop group decision making skills

Module Structure

Activity Total Hours
Independent Learning (PT) 84.00
Lectures (FT) 36.00
Assessment (FT) 18.00
Lectures (PT) 36.00
Seminars (PT) 12.00
Independent Learning (FT) 84.00
Seminars (FT) 12.00
Assessment (PT) 18.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 0.00 30.00 50% Business Simulation (MFBA1)
Coursework 0.00 20.00 50% Presentation video (MFBA1)
Exam (Exams Office) 3.00 50.00 50% n/a