SHE Level 5
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code MMN123651
Module Leader Thomas Peschken
School School of Computing, Engineering and Built Environment
Subject GCU London
  • A (September start)
  • B (January start)

Summary of Content

Entrepreneurship involves the application of patterns of behaviour to enhance abilities, knowledge and decision making for developing business. The practical application of entrepreneurship is synonymous to creating business ventures and developing them in new and innovative ways. Entrepreneurs initiate new projects by identifying opportunities in the business environment. Academic contributions have helped to simplify the processes involved in entrepreneurship through the development of theories, models and flow charts. These shall be used to underpin the academic rigour of the module and will work in tandem through activities designed for the practical application of the process of entrepreneurship. Mindful of the resource constraints that typify new enterprises, the module will evaluate, through the use of case study material, the mechanisms by which small scale enterprises, faced with limited business experience and resource capability can secure differentiation, competitive advantage and commercial success. The importance of clarity in terms of the business proposition will be examined, as will the value of competent market, competitor and consumer intelligence. The module builds an appreciation of the need for an entrepreneurial mindset across different contexts including commercial enterprises, family-owned businesses, social enterprises and public social partnerships operating at national and international levels. Special attention will be paid to practical planning for developing new businesses. The practical application of responsible management and an ethical dimension to entrepreneurial and innovative activities play a key role in the discussion and debates that are a key feature of the module. A key learning outcome in the module is the application of entrepreneurial practices as a basis for innovative business development. Thus, the module enhances understanding of the business development process and the choice and application of appropriate business models that underpin it.


-360b7 Introduction to entrepreneurship -360b7 Divergent thinking and innovation b7 Responsible entrepreneurship and innovation: processes, capabilities, models b7 New business development: developing new and novel products and services b7 New business development: local and global markets b7 Financial aspect of entrepreneurship b7 Legal aspects of entrepreneurship b7 Developing effective business plans b7 Entrepreneurship in practice: challenges and contingency planning b7 Leveraging advantage: partners, fields and technologies

Learning Outcomes

On successful completion of the module the student should be able to:- Assessment1. Apply and/or formulate frameworks, concepts and processes that underpin entrepreneurship, new venture creation and innovation CW1/CW22. Critically assess the characteristics and processes of entrepreneurship and innovation in different organizational contexts CW13. Critically analyse theoretical perspectives in entrepreneurial studies to assist informed discussion and decisions CW14. Demonstrate in-depth understanding of practical application of responsible management techniques for entrepreneurship CW1/CW25. Develop business plans based on knowledge from theory and practice CW26. Identify and critically evaluate the factors critical to the success of a new business CW27. Identify barriers for strategic success and plan robust actions to address them CW2

Teaching / Learning Strategy

Learning and teaching will be carried out through lectures and student led seminars. Guest speakers will provide an insight into the processes of developing and implementing business plans. Student-centred learning will be encouraged through directed research and the requirement to present findings in seminars. Case studies, journal articles and conference papers will be used as a basis for discussion and debate. Use will be made of GCU Learn to provide additional module material and a discussion forum. Reflective practice will be introduced during workshop sessions to enhance the experiential element of the Teaching/Learning strategy for the programme. In particular, students will be encouraged to identify and utilize the most effective digital communication technologies in order to form, share and communicate their ideas and proposed actions.

Indicative Reading

Due to its integrative nature, there is no core text for this module. Recommended reading gives a selection of core texts in the area of entrepreneurship. Reading will be recommended by lecturers from the texts listed below, as well as from journal articles (highlighted below) and web sites. Students are also expected to undertake their own literature search relating to their assessments. Recommended Reading List -360b7 Bessant, J and Tidd, J (2011) Innovation and Entrepreneurship (Second edition), J Wiley & Sons b7 Burns, P. (2007) Entrepreneurship and Small Business, Palgrave, Basingstoke. b7 Cressy, R., Cumming, D. and Mallin, C. (2012) Entrepreneurship, Governance and Ethics, Springer, New York, NY. b7 Deakins, D. and Freel, M. (2009) Entrepreneurship and Small Firms, McGraw-Hill Education, Maidenhead. Drucker, P.F. (2007) Innovation and Entrepreneurship (Second edition), Butterworth-Heinemann, New York, NY. b7 Ellis, T. (2010) The New Pioneers: Sustainable Business Success Through Social Innovation and Social Entrepreneurship, J Wiley & Sons, Chichester. b7 Chesbrough, H (2004) 'Open Innovation', Harvard Business School Press, Harvard. b7 Gersick, K., Davis, J., Hampton, M., McCollum & Lansberg, I. (1997) Generation to Generation , Harvard Business School Press, Boston, MA. b7 Gundry, L.K. and Kickul, J.R. (2006) Entrepreneurship Strategy, Sage Publications, Thousand Oaks, CA Jones-Evans, D., Carter, S. (2006) Enterprise and Small Business: Principles, Practice and Policy with the Definitive Business Plan (2nd Edition), FT Prentice Hall, Harlow. b7 MIller, F.P., Vandome, A.F. and McBrewster, J. (2010) Corporate Social Responsibility: Social Entrepreneurship, Organizational Culture, Corporate Social Responsibility, Organizational Studies, Business Ethics, Entrepreneurship, Alphascript Publishing b7 Beau Bassin, Mauritius. Morris, M.H., Covin, J.G. and Kuratko, D.F. (2011) Corporate Innovation and Entrepreneurship (3 rd Edition), SouthWestern College Publishing, San Francisco, CA. b7 Timmons, J.A. and Spinelli, S. (2011), New Venture Creation: Entrepreneurship for the 21st Century, 8th Edition, McGraw-Hill Irwin, London. b7 Vandome, A.F. and McBrewster, J. (2010) Corporate Social Responsibility: Social Entrepreneurship, Organizational Culture, Corporate Social Responsibility, Organizational Studies, Business Ethics, Entrepreneurship, Alphascript Publishing. Journals : Entrepreneurship Theory and Practice Journal of Business Venturing Entrepreneurship and Regional Development Academic of Management Journal Digital Creativity Economics of Innovation and New Technology European Journal of Innovation Management Harvard Business Review International Entrepreneurship and Management Journal Journal of Brand Management Journal of Marketing Management International Journal of Retail and Distribution Management International Journal of Retail, Distribution and Consumer Research Services Industry Journal Strategic Management Journal www.emerald-library.com <http://www.emerald-library.com> www.infotrac.co.uk <http://www.infotrac.co.uk> www.wgsn-edu.com <http://www.wgsn-edu.com> www.asa.org.uk <http://www.asa.org.uk> www.bsc.org.uk <http://www.bsc.org.uk>

Transferrable Skills

Analytical skill Interpersonal communication Problem-solving skills Presentation skills Self-management Creative thinking Critical thinking Intercultural competence Teamwork Entrepreneurship and intrapreneurship

Module Structure

Activity Total Hours
Seminars (FT) 18.00
Assessment (FT) 44.00
Lectures (FT) 18.00
Tutorials (FT) 8.00
Independent Learning (FT) 112.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 2 n/a 70.00 45% Business Plan
Coursework 1 n/a 30.00 45% Group Presentation