SHE Level 5
SCQF Credit Points 10.00
ECTS Credit Points 5.00
Module Code MML312084
Module Leader Emmanuelle Tulle
School Glasgow School for Business and Society
Subject Sociology
  • A (September start)

Summary of Content

This module is designed to enable students to gain the necessary skills to undertake qualitative research. The module will provide advanced instruction in the theoretical basis to, and processes of undertaking qualitative research. It will develop skills in the critical practical application of the principals and practices associated with qualitative approaches to empirical research. The course will address the processes of sampling, data collection, analysis and writing up. The main focus will be on the doing of qualitative research.


The syllabus will cover four core areas: 1.Sampling and recruitment 2.Data collection. 3.Data analysis 4.Writing up qualitative research

Learning Outcomes

On completion of this module, students will be able to demonstrate: A critical and reflexive understanding of the epistemological basis to sampling and analysis in qualitative research including the use of documentary sources The ability to apply advanced practical research skills associated with qualitative methods including indepth interviewing, participant observation, focus groups and the use of video The ability to critcally analyse qualitative data using a number of methods including conversational and discourse analysis, content analysis, thematic charting and the use of computer software for analysing qualitative data. Write up the findings from research using qualitative methods

Teaching / Learning Strategy

A series of lecturers, seminars, labs, workshops and directed readings will be used to introduce core themes and issues on sampling, recruitment, data collection, analysis and writing up. Introductory lectures will form the basis to these topics. Further, through a series of workshops and labs the process of data analysis will be introduced. Directed reading will include journal articles reporting relevant contemporary research. In workshops students working in pairs or small groups, will undertake qualitative interviewing and present their analysis of qualitative data. Students will also gain practical experience of collecting data using video, participant observation and focus groups. Software will be introduced as appropriate. Students will be expected to undertake an analysis of data in a small group, write a short report on the process and findings and present this at a seminar.

Indicative Reading

Books Coffey, A. (1999) The Ethnographic Self. Field and the Representation of Identity. London: Sage. Gubrium, J.F. and Holstein, J.A. (2003) Postmodern Interviewing. London: Sage Gubrium, J.F. and Holstein, J.A. (2003) Inside Interviewing London: Sage Holloway, W. and Jefferson, T. (2000) Doing Qualitative Research Differently. London: Sage. Janesick, V.J. (2003) "Stretching" Exercieses for Qualitative Researchers. London: Sage Krueger, R.C.(2000) Focus Group: A Practical Guide for Applied Research, London, Sage Marshall, C. and Rossman, G. (1999) Designing Qualitative Research. London: Sage. Neuendorf, K. (2002) The Content Analysis Guidebook. London: Sage May, T. (ed.) (2002) Qualitative Research in Action. London: Sage. Pink, S. (2001) Doing Visual Ethnography. London: Sage Robson, C. (2002) Real World Research. Oxford: Blackwells. Second edition. Sapsford, R. and Jupp,V.(eds)(1996) Data Collection and Analysis, London, Sage Seale, C. (1999) The Quality of Qualitative Research. London: Sage. Shaw, I. (1999) Qualtiative Evaluation. London: Sage. Silverman, D. (2000) Doing Qualtiative Research. A Practical Handbook. London: Sage. Wengraf,T.(2001) Qualitative Research Interviewing, London, Sage Journals and rsources: Qualitative Research: International Journal of Social Research Methodology:

Transferrable Skills

Students will have the following transferable skills: 1.Critical thinking and problem solving 2.Time management 3.Computing skills 4.Information retrieval skills 5.Independent working skills 6.Teamworking skills 7.Presentational skills

Module Structure

Activity Total Hours
Independent Learning (PT) 55.00
Assessment (FT) 15.00
Independent Learning (FT) 55.00
Tutorials (PT) 4.00
Lectures (FT) 4.00
Seminars (PT) 4.00
Assessment (PT) 15.00
Directed Learning 12.00
Tutorials (FT) 4.00
Seminars (FT) 4.00
Practicals (FT) 6.00
Lectures (PT) 4.00
Practicals (PT) 6.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 0.00 75.00 45% Skills log
Coursework 0.00 25.00 45% Oral Group Presentation