SHE Level 5
SCQF Credit Points 15.00
ECTS Credit Points 7.50
Module Code MMK225929
Module Leader Valentah Siamuzwe-Manase
School School of Computing, Engineering and Built Environment
Subject Construction and Surveying
  • B (January start)

Summary of Content

This module operates a 50% overall pass rate. The module develops insight into the strategic decision-making processes necessary for organisations to establish and meet organisational goals. It also examines the types of strategies and how they may be successfully utilised. Contemporary analytical techniques are reviewed and evaluated. Factors which influence Corporate Strategy are considered and contextualised in relation to the construction and property industry and constituent enterprises.


This module will investigate the role of strategic management and its influence on global and neighbourhood strategies of CnP enterprises. Strategic management and associated processes will be considered in light of internal and external influences and issues. Current best practice will be reviewed and contextualised with reference to the Construction and Property industry. Particular issues related to applicable analytical techniques will be reviewed and evaluated. The impact of various pieces of legislation directly related to the CnP enterprise, and other legislation, will be evaluated and the influence/s upon strategy/implementation discussed. The impact and fit of other management areas such innovation, business initiatives such as TQM and, financial management will be integrated within the overall strategic management model.

Learning Outcomes

On successful completion of this module students should be able to:1. Compare focal points from a range of CnP enterprises2. Evaluate the internal and external influences acting upon a diverse industry like construction 3. Evaluate strategic decisions taken by CnP enterprises within various sectors of the construction industry4. Appraise the impact of culture upon CnP enterprise strategic management 5. Analyse contemporary approaches to decision-making in CnP enterprises

Teaching / Learning Strategy

Seminars will be supplemented by case reviews and live project studies. The approach to learning used within this module will mirror that of the entire programme. A number of tasks will be used to structure the learning process and to provide a context for the analysis of the substantive content. Students will be directed to paper based readings, and encouraged to access appropriate web-based materials. They will be encouraged to interact with each other through First Class based discussion groups. Associated with this they will produce formative and summative outputs for each task. They will receive regular feedback from their tutors. Staff within the school have considerable experience in supporting students who have/experience difficulties, and work closely with the University Student Support Services to ensure that appropriate support is provided to suit each student's individual needs. A number of strategies have been adapted as required to allow such students to fully participate in their programme of study, including the provision of material in advance, use of scribes, signers, specialist software the like.

Indicative Reading

Bibliography: Campbell, D., Edgar, D., & Stonehouse, G., (2011), Business Strategy: An Introduction, 3rd Ed., Palgrave Macmillan, Houndsmill Grant, R.E., (2013), Contemporary Strategy Analysis: Texts and Cases, 8th Ed., Wiley, Chichester Ireland, R.D., Hoskinsson, R.E., & Hitt, M.A., (2011), The Management of Strategy: Concepts and Cases, 9th Ed., South-Western Cengage Learning, United Kingdom Johnson, G., Whittington, R., Angwin, D., & Scholes, K., (2014), Exploring Strategy: Text and Cases, 10th Ed., Prentice Hall/Financial Times, London Langford, D., & Male, S., (2001), Strategic Management in Construction, 2nd Ed., Blackwell Science, Oxford McCabe, S., (2010), Corporate Strategy in Construction: Understanding today's theory and practice, Wiley-Blackwell, Chichester Quirke, (2008) Making the Connections: Using Internal Communication to Turn Strategy into Action Melton, T (2007) Real Project Planning: Developing a Project Delivery Strategy (Project Management Toolkit) Butterworth-Hienemann, London. Segal-Horn, S. (2004) The Strategy Reader, OU, Milton Keynes. Smyth, Hedley (2003) Marketing and Selling Construction Services, Blackwell Science Journals European Management Journal* (Available via Athens username and password) Journal of Strategic Management*

Transferrable Skills

Upon completion of the module the student should be: Able to select, define and implement strategies. Able to distinguish and evaluate the principal aims and objectives of organisations. Analyse - strengths, weaknesses, opportunities and threats of construction and property organisations. Evaluate the effects of Societal, Technological, Economic and Political change forces in the built environment. Evaluate the impact of marketing strategies which are applicable to construction and property organisations. Analyse a range of contemporary business and societal situations and evaluate alternative solutions. Appraise the orientation of the construction and property organisations in terms of their wider relationships within society. Competent communicators, adepts IT users and proficient web users. Skilled reference builders. A4, A5, B5, B1, B2, B3, B4, B5; B5; B1, B2, B3, B5, B6 Transferable: Use verbal, written and graphical means to communicate to a range of audiences. Prepare, process and interpret data using appropriate techniques. Plan, conduct and present the case for a chosen strategy utilising appropriate media. Exercise personal and professional integrity. C2, C3, C4, C5, C6, D1, D2, D3, D5, D6, D7, D8, D9, D10, D11, D12, D13, D14

Module Structure

Activity Total Hours
Independent Learning (FDL) 130.00
Assessment (PT) 20.00
Assessment (FT) 20.00
Independent Learning (PT) 110.00
Seminars (PT) 20.00
Independent Learning (FT) 110.00
Seminars (FT) 20.00
Assessment (FDL) 20.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 1 n/a 40.00 45% Business Environment Analysis
Coursework 2 n/a 60.00 45% CnP Strategy Analysis