DIGITAL MEDIA TECHNOLOGY

SHE Level 5
SCQF Credit Points 15.00
ECTS Credit Points 7.50
Module Code MMI125052
Module Leader Edward Horn
School School of Computing, Engineering and Built Environment
Subject Applied Computer Games
Trimesters
  • A (September start)
  • B (January start)

Pre-Requisite Knowledge

Standard Programme Entry requirements

Summary of Content

-194 This-5 -1 module-5 allows-5 a-5 student-8 to-5 -1 develop-6 an-5 understanding-5 of-4 the-5 core-6 -1 digital-4 -1 media-5 -1 pre-6 production-5 technologies, encompassed-7 within-6 -1 digital-5 -1 video,-6 audio,-6 and-6 3-6 Dimensional-5 Animation-6 production-6 techniques.-7 -1 The-6 focus-5 -2 of-4 the -1 module-5 will-4 be-5 to-5 assist-5 the-4 -1 student-5 in-5 the-5 -1 development-4 of-3 research-5 and-5 -1 pre-production-3 skills-4 -1 based-5 on-4 the-5 -1 practical application-5 of-2 3D-5 -1 digital-4 -1 media,-4 to-4 enable-4 the-5 production-4 of-2 a-5 -1 media-4 solution-4 to-4 a-5 -1 given-4 brief.

Syllabus

-194-1 Storyboarding. -1 The-8 -1 creative-8 design-7 process. -1 Animated-13 timeline-12 sequences. Pre-visualisation-9 -2 as-7 a-8 pre-production-8 tool. Colour-8 -1 theory-9 and-7 colour-8 correction-7 and-8 manipulation. -1 Documentary-11 filmmaking,-8 short-9 film-10 styles. Digital-8 -1 technology-9 concept-8 -1 art. -1 Media-11 publishing-13 formats.

Learning Outcomes

On successful completion of this module, students should be able to:1. Understand the processes of digital video / audio / animation production.2. Understand the importance of pre-production within the context of 3D modelling and animation.3. Understand the technological landscape as applied to 3D digital media production.4. Recognise and develop artistic interpretation skills in the context of digital media communication.5. Critically evaluate appropriate design processes.6. Develop skills in the selection of methodologies leading to the production of content solutions to meet the needs of a client brief.

Teaching / Learning Strategy

Formal lectures delivered by academic and guest lecturers. Laboratory based exercises. Evaluation of personal work and peer group evaluation on a regular basis. Directed learning strategies where appropriate. Independent learning methodologies will be employed. Group and individual learning. Students are provided with access to a range of online self paced video training materials from providers such as Lynda.co and Pluralsight.com. These supplement the lab teaching and provide support for a range of additional topics within relevant disciplines. Formative feedback will be provided through visual presentations during timetabled lab sessions. Final summative assessment will take the form of a digital media visualisation in response to a coursework brief simulating industry practice.

Indicative Reading

-194-1 Essential-16 -1 Reading -1 Simon. Mark, A. -1 2012, "Storyboards: Motion in-2 -1 Art", -1 Taylor -1 and -1 Francis -1 ISBN-3 -1 9-781136-134210 -1 Murdock. Kelly -1 2017, "Autodesk -2 Maya -1 2017 -1 Basics -1 Guide", SDN-3 -1 Publications -1 ISBN -1 0-735-712530 -1 Demers. -2 Owen, -1 2002, -1 "Digital Texturing -1 and -1 Painting", -1 New-3 -1 Riders ISBN -1 0-735-709181 -1 Suggested-19 -1 Reading -1 Lister. Martin, 2003, "New-3 -1 Media: A-1 critical introduction", -1 Routledge, ISBN -1 9-780415-223782 -1 Rose. Jean, 2001, "The -1 Mature-2 -1 Students -1 Guide to-2 -1 writing", Palgrave, -1 ISBN-3 -1 9-78033-725207 -1 Alban. -2 Dan, -1 2003, "Digital -1 Cinematography -1 and -1 directing", New-3 -1 Riders -1 ISBN-3 -1 9-780735-712548 -1 Katz. Syeven, -1 1991, -2 "Film -1 Directing -1 shot by-3 -1 shot", -1 Michael-6 Wise -1 productions, ISBN -1 9-780941-188104 -1 Dick. Bernard, -1 2002, "Anatomy -2 of-1 Film", Bedford-2 St-1 Martins, ISBN -2 -0333973488 -1 Bernard . -1 Malcolm, -1 1998, "Art, Design -1 and -1 visual culture"' -1 MacMillan-2 -1 Press -1 Ltd, ISBN-3 -1 0-333-67526-6 -164 Thomas. Julia, 2000, "Reading-2 -1 Images", Palgrave, ISBN -1 9-780333-7765401 -1 Wisker. -1 Gina, -1 2001-2 -1 "The -1 postgraduate -1 research-2 -1 handbook", Palgrave, -1 ISBN-3 -1 9-78033-747773 -1 Roberts-Breslin, 2003, -1 "Making -1 Media", Focal Press ISBN-3 -1 0-240-60502-X Yewdall. -1 David, -1 2003, "The-2 -1 practical -1 art -2 of-1 motion -1 picture-2 -1 sound", Focal Press ISBN -1 0-240-805259 -1 Holman. -1 Tomlinson, 2001, "Sound-2 -1 for -2 Film -1 and -1 Television", -1 Focal press -1 ISBN-3 -1 0-240-804538 -1 Laybourne. -1 Kit, -1 1998, "The-2 -1 Animation -1 Book :-1 A-1 Complete -1 Guide-2 to-2 -1 Animated-2 -1 Filmmaking", Three -1 Rivers Press ISBN -1 0-517-886022 -1 Birn. Jeremy, 2013, "Digital Lighting -1 and -1 Rendering", -1 New-3 -1 Riders ISBN -1 1-562-059548 -1 Alias, -2 et -2 al, -2 2007, -1 "The -2 Art -2 of -1 Maya", Sybex-3 ISBN -1 1-894-893131 -1 Maraffi. -1 Chris, 2007, "Maya -1 Character -1 Creation", New-3 -1 Riders, -1 ISBN-3 -1 0-735-713448 -1 Danaher. -1 Simon, -1 2001, "Digital -1 3D-3 -1 Design",-3 Watson-2 - -1 Guptill, ISBN-3 -2 0-823-012964 -1

Transferrable Skills

Team building, communication, autonomy and decision-making, Critical analysis of theories, principles and concepts, Visual and verbal presentation, Multi-task planning and implementation C&IT skills Presentation skills

Module Structure

Activity Total Hours
Lectures (FT) 6.00
Assessment (FT) 10.00
Independent Learning (FT) 110.00
Seminars (FT) 6.00
Practicals (FT) 18.00

Assessment Methods

Component Duration Weighting Threshold Description
CW1 n/a 100.00 50% Digital Media Individual Practical Project – A typical coursework assessment brief will take the form of a practical project assignment which reflects concept and pre visualisation development. As part of the summative assessment and where appropriate, students will formally present their response to module assessors to reflect a conventional “creative pitch".