DIGITAL MEDIA DEVELOPMENT

SHE Level 5
SCQF Credit Points 15.00
ECTS Credit Points 7.50
Module Code MMI125050
Module Leader Edward Horn
School School of Computing, Engineering and Built Environment
Subject Applied Computer Games
Trimesters
  • A (September start)
  • B (January start)

Pre-Requisite Knowledge

Standard Programme Entry Requirments Co-Requisite Knowledge MMI125052 Digital Media Technology

Summary of Content

This module allows a student to develop an understanding of the core digital media technologies, encompassed within digital video, audio, and 3 Dimensional Animation production techniques. The focus of the module will be to provide the student with the core production skills leading to the development of 3D based digital media animations, applications or assets.

Syllabus

3D modelling and animation principles. Animated timeline sequences. Lighting and Rendering for 3D . Texturing and Material preparation and production. Compositions techniques for animated media. Media publishing formats . 3D Digital media delivery.

Learning Outcomes

On successful completion of this module, students should be able to:1 - Develop a creative response to a simulated client brief.2 - Recognise and develop artistic interpretation skills in the context of digital media communication. 3 - Critically evaluate appropriate design processes with respect to visualisation.4 - Demonstrate a range of appropriate 3D modelling techniques to develop accurate models with respect to shape and form.5 - Use advanced 3D visualisation production techniques to realise a virtual environment or product appropriate for aparticular industry, for example Architecture, Computer Games or Film and Television Visual Effects.

Teaching / Learning Strategy

-194-1 Formal-6 lecturers-6 -1 delivered-7 by-6 academic-5 and-7 guest-7 lecturers.-6 -1 Laboratory-9 based-6 exercises.-7 Evaluation-7 -2 of-5 personal -1 work-5 and-6 peer-7 -1 group-6 evaluation-6 on-6 a-5 regular-7 basis.-6 -1 Directed-6 learning-6 strategies-5 -1 where-5 -1 appropriate. Independent-7 learning-6 methodologies-6 -1 will-5 be-6 -1 employed.-7 Group-6 and-6 individual-6 learning.-9 Students-5 -1 are-7 -1 provided-6 with-6 a -1 range-6 of-4 online-8 -1 self-4 paced-6 -1 video-6 training-5 -1 materials-5 from-8 -1 providers-4 such-6 as-5 -1 Lynda.co-6 and-5 -1 Pluralsight.com.-6 These supplement-6 the-5 lab-6 teaching-8 and-5 -1 provide-6 support-5 for-7 a-5 range-6 of-3 -1 additional-5 -1 topics-4 -1 within-9 -1 relevant-5 disciplines. -1 Formative-7 feedback-6 -1 will-6 be-7 -1 provided-7 -1 through-5 visual-6 presentations-6 during-6 timetabled-7 -1 lab-7 sessions. Final-5 -1 summative-5 assessment-3 will-4 take-5 the-8 form-6 of-4 a-4 -1 digital-7 -1 media-5 visualisation-8 in-5 response-5 to-5 a-5 -1 coursework-4 -1 brief

Indicative Reading

Essential Reading Murdock. Kelly, 2017, "Autodesk Maya 2017 Basics Guide", SDN Publications ISBN 0-735-712530 Danaher. Simon, 2001, "Digital 3D Design", Watson - Guptill, ISBN 0-823-012964 Bernard . Malcolm, 1998, "Art, Design and visual culture"' MacMillan Press Ltd, ISBN 0-333-67526-6 Laybourne. Kit, 1998, "The Animation Book : A Complete Guide to Animated Filmmaking", Three Rivers Press ISBN 0-517-886022 Suggested Reading Lister. Martin, 2003, "New Media: A critical introduction", Routledge, ISBN 9-780415-223782 Rose. Jean, 2001, "The Mature Students Guide to writing", Palgrave, ISBN 9-78033-725207 Alban. Dan, 2003, "Digital Cinematography and directing", New Riders ISBN 9-780735-712548 Katz. Syeven, 1991, "Film Directing shot by shot", Michael Wise productions, ISBN 9-780941-188104 Dick. Bernard, 2002, "Anatomy of Film", Bedford St Martins, ISBN -0333973488 Thomas. Julia, 2000, "Reading Images", Palgrave, ISBN 9-780333-7765401 Wisker. Gina, 2001 "The postgraduate research handbook", Palgrave, ISBN 9-78033-747773 Roberts-Breslin, 2003, "Making Media", Focal Press ISBN 0-240-60502-X Yewdall. David, 2003, "The practical art of motion picture sound", Focal Press ISBN 0-240-805259 Holman. Tomlinson, 2001, "Sound for Film and Television", Focal press ISBN 0-240-804538 Birn. Jeremy, 2013, "Digital Lighting and Rendering", New Riders ISBN 1-562-059548 Demers. Owen, 2002, "Digital Texturing and Painting", New Riders ISBN 0-735-709181 Alias, et al, 2007, "The Art of Maya", Sybex ISBN 1-894-893131 Maraffi. Chris, 2003, "Maya Character Creation", New Riders, ISBN 0-735-713448 -1

Transferrable Skills

Team building, communication, autonomy and decision-making, Critical analysis of theories, principles and concepts, Visual and verbal presentation, Multi-task planning and implementation C&IT skills Presentation skills

Module Structure

Activity Total Hours
Lectures (FT) 6.00
Seminars (FT) 6.00
Independent Learning (FT) 110.00
Practicals (FT) 18.00
Assessment (FT) 10.00

Assessment Methods

Component Duration Weighting Threshold Description
CW1 n/a 100.00 50% Digital Media Individual Practical Project - A typical coursework assessment brief will take the form of a practical project assignment based on the type of creative brief the students might expect to encounter within industry. As part of the summative assessment and where appropriate, students will formally present their response to module assessors to reflect a conventional industry solution delivery.