SHE Level 5
SCQF Credit Points 15.00
ECTS Credit Points 7.50
Module Code MMI122372
Module Leader Fred Birse
School School of Computing, Engineering and Built Environment
Subject Applied Computer Games
  • B (January start)

Pre-Requisite Knowledge

Standard Programme Entry Requirements

Summary of Content

This module provides the student with an opportunity to explore the context of their subject area with reference to industry. Students will gain an understanding of how their academic studies relate to current industrial practice and how the skills they have acquired in their named programme might be applied. The module is designed to enable students to gain an insight into best practice in their field with reference to current technologies, workflow and production methods. Students will also have the opportunity to explore the prospective employment landscape and to ensure their skill set is closely aligned with industry expectations and demands. Where appropriate, external guest lectures will provide specific industry content. This module should also provide an industrial benchmark for the students MA dissertation/project.This module will require students to understand and demonstrate a practical knowledge of digital media publishing techniques suitable for the production of portfolio media. Students will investigate and demonstrate knowledge of a range of digital media tools and techniques for the promotion of skills within a portfolio presentation. Critical analysis of various types of digital media delivery platforms, copyright issues, and digital marketing strategies will be covered.


Digital video/ audio production and editing. DVD / web authoring and media encoding. Pre press production techniques. Typographic, layout and colour analysis. Marketing and branding issues.. Strategies for critical/ aesthetic evaluation. Marketplace and employment investigation. Pre-production and design workflow processes. Production tools and techniques. Project planning. Working as part of a cohesive team. Working to timescales and budgets.

Learning Outcomes

On completion of this module the student should be able to:Analyse a real world project in their chosen field of study and identify the skills required to take it to successfulcompletion.Demonstrate an understanding of current production methods and best practice in their specific industry.Develop a research and project planning strategy for a typical industry led brief.Research state of the art production methods and technologies appropriate to their industry sector.Demonstrate an awareness of the needs of industry and how to tailor their own independent learning to ensureindustrial relevance.To understand and critically evaluate existing digital media marketing examples.To critically explore through design and synthesis the generation of effective digital media.To apply aesthetic and critical evaluation of the portfolio production process.To evaluate communication issues within a portfolio presentation.

Teaching / Learning Strategy

Formal lectures delivered by academic and guest lecturers. Laboratory based exercises. evaluation of personal work and peer group evaluation on a regular basis. Directed learning strategies where appropriate. Independent learning methodologies will be employed. Group and individual learning. The pass mark for the module is set at 50%

Indicative Reading

Lister. Martin, "New Media: A critical introduction", 2003, Routledge, ISBN 9-780415-223782 Rose. Jean, "The Mature Students Guide to writing", 2001, Palgrave, ISBN 9-78033-725207 Bernard . Malcolm, "Art, Design and visual culture"' 1998, MacMillan Press Ltd, ISBN 0-333-67526-6 Thomas. Julia, "Reading Images", 2000, Palgrave, ISBN 9-780333-7765401 Roberts-Breslin, "Making Media", 2003, Focal Press ISBN 0-240-60502-X Baron. Cynthia, "Designing a Digital Portfolio", 2004. New Riders, ISBN 0735713944 Myres. Debbie Rose, "The Graphic designers Guide to Portfolio Design", 2005, John Wiley & Sons, ISBN 0471569259. DiMarco. John "Web Portfolio Design and Applications" 2006, Idea Group Publishing, ISBN-13: 978-1591408550 Hartnell-Young. Elizabeth et al, "Digital Portfolios: Powerful Tools for Promoting Professional Growth and Reflection" 2007, Corwin Press, ISBN 1-412-949300 Best, K., Design Management: Managing Design Strategy, Process and Implementation (2009), Ava, ISBN 2940373124 Best, K., Fundamentals of Design Management (2006), Ava, ISBN 2940411077 Bailey, Thomas and Donna Merritt. (1995). Making sense of industry-based skill standards. Berkeley, CA: National Center for Research in Vocational Education, University of California, Berkeley.

Transferrable Skills

C&IT skills Analytical and evaluative skills Ability to reflect Commercial awareness Independence Presentation skills Report writing skills Design and creative skills Research and investigative skills Problem solving skills Visual communication skills Project planning Analytical thought Critical evaluation Team Working Interpersonal skills Time-Management

Module Structure

Activity Total Hours
Tutorials (FT) 24.00
Assessment (FT) 14.00
Independent Learning (FT) 100.00
Lectures (FT) 12.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 1 n/a 50.00 45% Identification and presentation of portfolio style,identity and evidence of aesthetic research.Portfolio structure and content examples (DVD,Web, Print).
Coursework 2 n/a 50.00 45% Report and Presentation