DIGITAL MEDIA PUBLISHING AND COMMERCIALISATION

SHE Level 5
SCQF Credit Points 30.00
ECTS Credit Points 15.00
Module Code MMI122363
Module Leader n/a
School School of Computing, Engineering and Built Environment
Subject Applied Computer Games
Trimester
  • B (January start)

Pre-Requisite Knowledge

Honours degree as appropriate

Summary of Content

This module allows the student to progress the work of the Digital Media Technology and Development module from semester A. The intention is to provide the student with a full understanding of the subject material relevant to the development of a digital media project to broadcast and commercial production standards.

Syllabus

Critical analysis of production timescales and strategies for project revision and development. Evaluation of technical and digital production issues as applied to the product. Assessment of client information and communication requirements within the project scope. Development of visual / oral presentation techniques.

Learning Outcomes

:On successful completion of this module, students should be able to: Understand digital media publishing and production issues relevant to their project.Show an understanding of the potential market place for the publication of the digital media project.Demonstrate an ability to develop aesthetic justification and communication of intent within the scope of the project.Demonstrate adequate audience testing and evaluation of the product.Communicate and demonstrate possible avenues for extended product development and research themes.

Teaching / Learning Strategy

Formal lectures delivered by academics and guest lecturers. Laboratory based excercises. Evaluation of personal an work and peer group evaluation on a regular basis. Directed learning strategies where appropriate. Independent learning methodologies will be employed. Group and individual Learning..

Indicative Reading

England. Elaine, "Managing Multimedia: project Management for web and convergent media, Book 1 People and processes", 2002, Addison Wesley, ISBN -0-201-728989-0 England. Elaine, "Managing Multimedia: project Management for web and convergent media, Book 2 Technical issues", 2002, Addison Wesley, ISBN -0-201-72899-0 Burke. Rory, "Project Management", 2003, Wiley, ISBN-0-470-85124-4 Becker-Emden, "Effective communication for arts and humanities students", 2003, Palgrave, ISBN 0-333-98487-0

Transferrable Skills

Team building, communication, autonomy and decision-making, critical analysis of theories, principles and concepts, visual and verbal presentation, multi-task planning and implementation.

Module Structure

Activity Total Hours
Independent Learning (PT) 160.00
Seminars (FT) 30.00
Lectures (PT) 12.00
Lectures (FT) 12.00
Independent Learning (FT) 160.00
Practicals (PT) 80.00
Practicals (FT) 80.00
Seminars (PT) 30.00
Assessment (FT) 18.00
Assessment (PT) 18.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 3 n/a 40.00 45% Group Project
Coursework 1 n/a 30.00 45% Individual Digital Media 1
Coursework 2 n/a 30.00 45% Individual Digital Media 2