DIGITAL MEDIA TECHNOLOGY AND DEVELOPMENT

SHE Level 5
SCQF Credit Points 30.00
ECTS Credit Points 15.00
Module Code MMI122362
Module Leader Edward Horn
School School of Computing, Engineering and Built Environment
Subject Applied Computer Games
Trimester
  • A (September start)

Pre-Requisite Knowledge

Honours Degree or equivalent

Summary of Content

This module allows a student to develop an understanding of the core digital media technologies, encompassed within digital video, audio, and 3 Dimensional Animation production techniques. The focus of the module will be to assist the student in the development of a concept, based on the application of digital media, to enable the development of a media solution to a given brief.

Syllabus

Introduction to digital media hardware and software tools, and methods of production and organisation. Understand film / audio / and animation techniques and processes, and theories of media communication. Generate concept design solutions to meet the needs of a client brief. Identification of group and individual working practice within the organisation and production of digital media. Understand, apply and evaluate the possibilities of diverse media content delivery and the implications of technology within the same.

Learning Outcomes

On completion of this module the student should be able to:Understand the processes of digital video / audio / animation production.Develop measurable skills in the generation and manipulation of digital media.Understand the technological landscape as applied to digital media production.Demonstrate an understanding of project management strategies for the production of digital media.Recognise and develop artistic interpretation skills in the context of digital media communication.Gain an insight into broadcast media disciplines relating to current digital media content and publicationDevelop skills in the selection of methodologies leading to the production of content solutions to meet the needs of a client brief.

Teaching / Learning Strategy

Formal lecturers delivered by academic and guest lecturers. Laboratory based excercises. Evaluation of personal work and peer group evaluation on a regular basis. Directed learning strategies where appropriate. Independent learning methodlogies will be employed. Group and individual learning.

Indicative Reading

Smith. Scott, Firewire filmmaking", 200. Peachpit Press, ISBN 0-201-74163-6 Lister. Martin, "New Media: A critical introduction", 2003, Routledge, ISBN 9-780415-223782 Rose. Jean, "The Mature Students Guide to writing", 2001, Palgrave, ISBN 9-78033-725207 Alban. Dan, "Digital Cinematography and directing", 2003, New Riders ISBN 9-780735-712548 Katz. Syeven, "Film Directing shot by shot", 1991, Michael Wise productions, ISBN 9-780941-188104 Dick. Bernard, "Anatomy of Film", 2002, Bedford St Martins, ISBN -0333973488 Bernard . Malcolm, "Art, Design and visual culture"' 1998, MacMillan Press Ltd, ISBN 0-333-67526-6 Thomas. Julia, "Reading Images", 2000, Palgrave, ISBN 9-780333-7765401 Wisker. Gina, "The postgraduate research handbook", 2001 Palgrave, ISBN 9-78033-747773 Colins. Mike, "Protools 5.1 for music production", 2003, CMP books, ISBN -0-240-51640-0 Rose. Jay "Producing great sound for digital video", 2003, Focal Press, ISBN 1-57820-208-6 Amyes. Tim, "Audio Post production in Video and Film", 1998, Focal Press ISBN 0-240-51542-0 Roberts-Breslin, "Making Media", 2003, Focal Press ISBN 0-240-60502-X Yewdall. David, "The practical art of motion picture sound", 2003, Focal Press ISBN 0-240-805259 Holman. Tomlinson, "Sound for Film and Television", 2001, Focal press ISBN 0-240-804538 Sims. Max, "Inside Maya 5", 2003, New Riders ISBN 0-735-712530 Laybourne. Kit, "The Animation Book : A Complete Guide to Animated Filmmaking", 1998, Three Rivers Press ISBN 0-517-886022 Birn. Jeremy, "Digital Lighting and Rendering", 2000, New Riders ISBN 1-562-059548 Demers. Owen, "Digital Texturing and Painting", 2001, New Riders ISBN 0-735-709181 Alias, et al, "The Art of Maya", 2003, Sybex ISBN 1-894-893131 Kundert. John, et al, "Maya 5 Savvy",2003, Sybex ISBN 0-782-142303 Maraffi. Chris, "Maya Character Creation", 2003, New Riders, ISBN 0-735-713448 Danaher. Simon, "Digital 3D Design", 2001, Watson - Guptill, ISBN 0-823-012964

Transferrable Skills

Team building, communication, autonomy and decision-making, critical analysis of theories, principles and concepts, visual and verbal presentation, multi-task planning and implementation.

Module Structure

Activity Total Hours
Practicals (FT) 80.00
Practicals (PT) 80.00
Seminars (PT) 30.00
Seminars (FT) 30.00
Independent Learning (FT) 160.00
Independent Learning (PT) 160.00
Assessment (PT) 18.00
Assessment (FT) 18.00
Lectures (FT) 12.00
Lectures (PT) 12.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 1 n/a 50.00 45% Digital Media Product
Coursework 2 n/a 50.00 45% Digital Media Product