SHE Level 4
SCQF Credit Points 40.00
ECTS Credit Points 20.00
Module Code MHP322867
Module Leader Ken Garner
School Glasgow School for Business and Society
Subject Media and Journalism
  • A (September start)-B (January start)
  • B (January start)-A (September start)
  • C (May start)

Pre-Requisite Knowledge

Completion of Level 3 of BA Media and Communication OR BA Multimedia Journalism OR equivalent

Summary of Content

This module offers the opportunity for honours media and journalism students to devise, plan, create, implement and evaluate an individual or group creative project in a specific occupational sector relevant to their programme of study in the media industries. The project is normally expected to focus on: meeting a researched awareness of the needs of a client organisation in a chosen media sector or medium; or otherwise creatively targeted at an understanding of the expectations or practical possibilities of a particular market for the chosen project ;or be a portfolio of work produced during of one or more periods of work experience or placement while on their programme - though there will be exceptions and other models of production. The intention is the completed project shall be both a demonstration and evidence of the ability to distil and combine in action the totality of conceptual and practical learning so far in a chosen media sector (derived from any and all of formal study, work experience, and personal development planning activities); and thereby also serve as a portfolio of developed creative media potential for presenting to prospective employers. The project can be a single artefact or a portfolio. Projects will most often be new for the Honours year, but artefacts produced at any time since joining GCU can form part or even a majority of your project/portfolio, provided they have not been submitted for assessment previously in any other module. Guidance and expertise is normally available from the full-time teaching team for supervising projects in areas including: public relations; advertising; video; radio; music; script writing/ development for TV or film; journalism; other individual communication project/specialism. The proposed project area and specific creative idea will be finally approved for development and implementation by the convenor of that area for the module teaching team based on the submission of a detailed Plan and Ethical declaration, and the chosen/approved project area will be partly dependent on previous studies and/or work experience. Some areas may require specific individual module pre-requisites; or work experience; or equivalent evidence, most likely in the form of a previously completed individual portfolio/artefact(s) outside the formal programme of study. As foundational evidence for the Project, the module also includes the early awarding of credit for the student's documentation and reflection on the programme's required attainment of not less than 20 days' industry engagement or work experience since enrolling in the first year of their GCU media or journalism programme (from L1 in session 2014-2015). GSBS will continue to use the advancement of GCU Learn as a blended learning tool through its teaching and learning as well as through engagement with students. GSBS will ensure that all modules are GCU Learn enabled and with the support of the Learning Technologists at the cutting edge of development of online materials. Academic staff and the Learning Technologists will continue to work together to develop and operate all modules on GCULearn to ensure student support and information sharing. Students are provided with formative and summative feedback via a variety of mechanisms. Feedback on coursework is provided within 3 working weeks of submission


-320 In this practical implementation module, there is not a single taught formal academic or practical syllabus as such, but instead, whatever your type of specific project, you will normally find yourself engaging as an individual or a group in most of the following activities: - Identifying potential clients, organisations or fields requiring - or with potential for - creative and cultural work, and deciding and advising on whether what the project proposed/required is feasible in the context of the module's time, budget and workload constraints - Working in groups of 3-4 on separate Projects for separate organisations or sectors; or as an individual planning a series of works/ artefacts / interventions and demonstrating personal time management skills - Being accountable for individual specific responsibilities within a creative project team; and/or proactively and responsibly pursuing the tasks identified as required for a solo Project - Working outside of formal timetabled hours, as and when required according to project demands - Conducting and managing creative/progress meetings with clients, customers, organisations, groupings, and ensuring resulting action plans implemented - Producing materials and artefacts for the Project, involving writing, editing, designing, AV work, event planning, communication planning, etc, as appropriate - Dealing with public clients and organisations according to changing Project demands - Individually or collectively producing a professional document/portfolio of the Project's activities and artefacts - Reflecting critically, individually and as a team, on individual and group achievements, challenges and learning

Learning Outcomes

On successful completion of this module, the student should be able to:1 Execute a self-defined creative and practical media project, which demonstrates originality, autonomy, and initiative2 Use a range of the principal skills and practices associated with a particular sector-specific occupational area of work in one of the media industries3 Use a few skills which are advanced or specialised in the realisation of precise artefacts or activities within a project's general media sector4 Work effectively under guidance alongside media practitioners and practice in a range of professional media industry contexts and environments5 Take responsibility for, and demonstrate clear awareness of, one's own and (where appropriate) others' responsibilities in professional media work6 Critically analyse complex professional and ethical issues relative to and/or arising out of the project as executed (in the context of appropriate media sector codes or guidelines), and suggest professional level insights and solutions to dealing with such issues

Teaching / Learning Strategy

- Previous session briefings (from L1 onwards) and PPACT guidance on seeking and completing industry engagement and work experience. - Pre-sessional briefing at end L3 on planning for Project - 6 x 1hr introductory lecture/guidance (2 in Tri A, 2 in Tri B) - Production of detailed PLAN and Ethical Declaration end week 4 Tri A - 2 hrs weekly x 10 weeks in Tri A of advanced workshops / refreshers, tutor/supervisor guidance and mentoring, formative assessment on draft elements / work in progress - Approx 200+ hours of Independent Learning executing Project up to end Wk 1 Tri B - 6 x 1r seminars in "route" Tri B wks 2-7 on ideas and reflection, including Viva presentation and assessment -sub-component of main Project submission - up to 50 hrs' further study in Tri B in gathering work for Critical Reflective Essay

Indicative Reading

-567 Books and articles: -567-320 Alden, Chris (2004) On Air: The Guardian Guide to a Career in TV and Radio. London: Guardian Baum, T., Deery, M., Hanlon, C., Lockstone, L. and Smith, K. (2009) People and Work in Events and Conventions: A Research Perspective, CABI Beard, Mike. 2001. Running a Public Relations Department, London: Kogan Page Bolton, G., (2005) Reflective Practice: Writing and Professional Development, London: Sage Browne, S, 205, Video Editing, a Postproduction Primer (4th ed) Oxford: Focal Bull, Andy (2007). The NCTJ Guide to Careers in Journalism. London: Sage. Clark, B, 2005, Guide to Postproduction for TV and Film (2nd Ed) Oxford: Focal Clayton, Joan (2000) Journalism for Beginners: How to Get Into Print and Get Paid for it. London: Piatkus Devantier, A.C. & Turkington, C.A. (2006) Extraordinary Jobs in Entertainment, New York: Ferguson Devantier, A.C. & Turkington, C.A. (2006) Extraordinary Jobs in Sport, New York: Ferguson Fletcher, Kim (2005) The Journalist's Handbook. Basingstoke: Macmillan Reference Gregory, Anne. 2000. Planning and Managing a Public Relations Campaign. London: Kogan Page/CIPR, 2 nd ed Hird, Caroline and Adela Stanley (2003) Careers in Marketing, Advertising and Public Relations. London: Kogan Page, 8 th rev ed Jarvis, P. (2003) (2nd ed) The Theory and Practice of Learning. London: Kogan Page. Llewellyn, S. (2003), A Career Handbook for TV, Radio, Film, Video & Interactive Media, London: A & C Black McKane, Anna. (2004) Journalism: A Career Handbook. London: Methuen Drama Moon, J. (1999) Learning Journals: A Handbook for Academics, Students and Professional Development. London: Routledge Moon, J. (2004) A Handbook of Reflective Practice and Experiential Learning: Theory and Practice. London: Routledge O'Reilly, D., Cunningham, L. & Lester, S. (1999) Developing the Capable Practitioner: Professional Capability through Higher Education, London: Kogan Page Rabiger, M, 2004, Directing the Documentary (4th Ed) Oxford: Focal Redstone, P. (2000), The Insiders Guide to Careers in Broadcasting and the Media, London: Spiro Press Schon, D. (1991) The Reflective Practitioner: How Professionals Think in Action. London: Basic Books Smith, Ronald D. 2009. Strategic Planning for Public Relations. New York: Routledge Van der Wagen, L. (2006) Human Resource Management for Events: managing the event workforce, Oxford: Butterworth Heinnemann Walls, S. (2002), How To Get A Job in Television, London: How To Books Winston, B, 2001, Lies, Damned Lies and Documentaries, BFI, London, 2001. -567 Online sources: <> <>

Transferrable Skills

By the end of this module students will have gained competence in the following key areas: -320 self-confidence self-discipline self-reliance awareness of strengths and weaknesses creativity independence ability to reflect reliability integrity honesty and regard for others entrepreneurial skills as appropriate ability to prioritise tasks time management interpersonal skills presentational skills ability to work in teams and leadership skills commercial awareness flexibility innovation independence and risk-taking

Module Structure

Activity Total Hours
Assessments 35.00
Independent Learning 333.00
Lectures 6.00
Seminars 6.00
Tutorials 20.00

Assessment Methods

Component Duration Weighting Threshold Description
Course Work 02 n/a 50.00 n/a Project Including Production Journal and Viva, Weeks 1-4 Tri B
Course Work 01 n/a 30.00 n/a Journal 10 days work placement/industry engagement since GCU enrolment L1, week 10 Tri A
Course Work 03 n/a 20.00 n/a Critical Reflective Essay 2500 Words, Week 8 Tri b