SHE Level 4
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code MHN824530
Module Leader Maren Viol
School Glasgow School for Business and Society
Subject Management
  • A (September start)

Pre-Requisite Knowledge


Summary of Content

This module will examine how events capture our imagination and how participation in these has become a mark of responsible citizenship. Students will be introduced to the work of key social theorists and will then attempt to apply this to the events industry to better understand the international events industry in a global context. A number of events from across the world will be used as case studies to analyse the ways in which events increasingly capture the global imagination and are often used for social, economic or political gains. Summary of how PRME-related issues/topics are covered in this module: This module seeks to explore the notion of events as a global phenomenon with a specific focus on the ethics of the event industry. Concepts such as responsible citizenship and equality of access to events and their impacts will feature throughout the module.


Social Theories Sociological Perspectives on Events Events and Identities Celebrity Society Perspectives on Globalisation Globalisation of Culture Ideological Perspectives Events in a Globalising World Responsible Citizenship The Power of Events Events as a Political Tool Winners and Losers Events in Perspective

Learning Outcomes

On successful completion of this module, the student should be able to:" Critically assess the social significance of events;" Critically analyse and explain the importance of events in a global perspective;" Critically assess the dominant ideologies shaping the international event industry;" Critically appraise the strengths and limitations of events as an emerging area of academic study.

Teaching / Learning Strategy

Students will first be introduced to the sociological theories that are important to help us understand the place of events in society. The concept of globalisation will also be introduced and critically assessed. Following on from this the political power of events will be investigated, where there will be a specific focus on responsible citizenship. The module will examine the impacts of events, encouraging students to critique and challenge the political agenda which surrounds the hosting of events. The module will be taught via a combination of lectures and seminars. Key theroretical concepts will be introduced in the lecture and then further explored and critiqued within the seminar. Case study materials will be used in order to place theory into practice, allowing students to gain a greater understanding of the global issues impacting upon events. The module will be assessed by two means. Students will be asked to produce a case study focusing on an event of their choice whereby they will examine events as a social phenomenon. The focus of this will be agreed in advance with the Module Leader. The global implications of events will be assessed in an essay at the end of the module. By its nature this module is international in its perspective. The module will explore the notion of global events and the political processes and issues surrounding the hosting of major events. Staff involved in the delivery of the module have worked in different nations and have published research on a number of international events. GSBS will continue to use the advancement of GCU Learn as a blended learning tool through its teaching and learning as well as through engagement with students. GSBS will ensure that all modules are GCU Learn enabled and with the support of the Learning Technologists at the cutting edge of development of online materials. Academic staff and the Learning Technologists will continue to work together to develop and operate all modules on GCULearn to ensure student support and information sharing. Students are provided with formative and summative feedback via a variety of mechanisms. Feedback on coursework is provided within 3 working weeks of submission.

Indicative Reading

-567 Books and articles: Cashmore, E. (2006). Celebrity/Culture . London: Routledge. Featherstone, M. (1995). Undoing Culture: Globalization, Postmodernism and Identity . London: Sage. -567 Getz, D. (2012). Event Studies (2 nd ed). London: Routledge. Giddens, A. (2011). Runaway World: How Globalisation is Reshaping Our Lives . London: Profile Books. Lenskyj, H. (2008). Olympic Industry Resistance . Albany, NY: SUNY Press. -567 Ritzer, G. (2007). The Globalization of Nothing 2. Thousand Oaks, CA: Pine Forge Press. Roche, M (2000). Mega-events and Modernity: Olympics and Expos in the Growth of Global Culture . London: Routledge -567 Rojek, C. (2013). Event Power . London: Sage. Journals Event Management Globalizations -567 International Journal of Event and Festival Management Journal of Sport & Tourism Leisure Studies

Transferrable Skills

By the end of this module students will have gained competence in the following key areas: -360 - Independence - Knowledge of International affairs/ cultural awareness - Ability to reflect - Ethics/awareness - Time management - Interpersonal Skills

Module Structure

Activity Total Hours
Independent Learning (FT) 114.00
Lectures (FT) 24.00
Seminars (FT) 12.00
Assessment (FT) 50.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 2 n/a 50.00 n/a Essay (2000 words) week 14
Coursework 1 n/a 50.00 n/a Case study (2000 words) week 8