SHE Level 4
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code MHN822510
Module Leader Maren Viol
School Glasgow School for Business and Society
Subject Fashion Marketing
  • A (September start)

Pre-Requisite Knowledge


Summary of Content

This module builds on theories and ideas touched on in earlier modules, allowing the students to explore them in more detail. This module will provide students with the opportunity to understand in greater depth knowledge production in tourism studies and reflect upon theoretical paradigms and key social science theories such as Marxism, Weberianism, Figurational approaches and cultural studies. It will provide students with a clear understanding of paradigm shifts and the epistemological approaches which inform the field of tourism studies, drawing from the multitude of disciplines that contribute towards its understanding such as geography, anthropology, business, marketing, planning and history amongst others. It will also probe different perspectives of tourism research, such as Culture, Heritage and Culture Change; Motivation, Behaviour and Decision-making; Destinations and Attractions; Typologies of Tourists; Authenticity and Tourist Experience; Development, Impact, and Community; Crime and Gender thereby drawing on the specialisms of the group. PRME Throughout this module students will be introduced to tourism theories within a range of contexts, both national and international. Throughout this module the notions of cultural sensitivity and thus diversity, equality and social sustainability will be of importance. In addition to this, students will be encouraged to think about topics such as ethics and environmental sustainability in direct relational to tourism management.


Tourism as an academic field of study Tourism and History Tourism and Imperialism Tourism and Cultural Studies Tourism and Geographical approaches Tourism and Feminism Tourism and Marxism Tourism and Postmodernism Tourism and Authenticity Tourism and Identities Tourism and Gaze

Learning Outcomes

On successful completion of this module, the student should be able to:1. Identify and critically analyse theory and methodology which underpins Tourism as an academic field of studies.2. Demonstrate an understanding of the main epistemological approaches.3. Appraise the implications of these theories for contemporary trends and developments.4. Show an awareness of the use of theory in global and national contexts.

Teaching / Learning Strategy

Lectures will provide students with insights into the theories and approaches which have underpinned and shaped the field of tourism studies. This will supplemented and underpinned by directed reading. Lecture materials will be drawn from both academic and industry publications. Assessments will encourage students to explore and think about theory in greater depth. The first assessment will be an in depth study of one particular theory. The second assessment will be a critical study of one author and the ways in which they have employed theory in their research. GSBS will continue to use the advancement of GCU Learn as a blended learning tool through its teaching and learning as well as through engagement with students. GSBS will ensure that all modules are GCU Learn enabled and with the support of the Learning Technologists at the cutting edge of development of online materials. Academic staff and the Learning Technologists will continue to work together to develop and operate all modules on GCULearn to ensure student support and information sharing. Students are provided with formative and summative feedback via a variety of mechanisms. Feedback on coursework is provided within 3 working weeks of submission.

Indicative Reading

-567 Books: Apostolopoulos Y, Leivadi S and Yiannakis E (2001) The Sociology of Tourism: Theoretical and Empirical Investigations. Routledge Advances in Tourism. David Picard D Di Giovine MA (2014) Tourism and the Power of Otherness: Seductions of Difference. Channel View Publications Frohlick S.E. (2013) Sexuality, Women, and Tourism: Cross-border desires through contemporary travel. Routledge. Jafari J, Wilson J, Clave9 Rovira SA (2013) Geographies of Tourism: European Research Perspectives (Tourism Social Science Series): 19. Emerald Group Publishing Limited. Jamal T and Robinson M (2009) The SAGE Handbook of Tourism Studies. SAGE Lashley C and Morrison A (2001) In Search of Hospitality: Theoretical Perspectives and Debates (Hospitality, Leisure and Tourism). Butterworth-Heinemann. Macleod D and G. Carrier JG (2010) Tourism, Power and Culture: Anthropological Insights. Channel View Publications Ltd. Phillimore J and Goodson L (2004) Qualitative Research in Tourism: Ontologies, Epistemologies and Methodologies. Routledge Tribe J (2009) Philosophical Issues in Tourism, Channel View Publications. -567 Williams S (2009) Tourism Geography: A New Synthesis. Routledge -567 Journals Annals of Tourism Research Current Issues in Tourism Journal of Heritage Tourism Journal of Sport and Tourism Journal of Sustainable Tourism Journal of Tourism and Cultural Change Journal of Tourism History Journal of Travel and Tourism Marketing Journal of Travel and Tourism Research Leisure Studies Tourism Culture & Communication Tourism Geographies

Transferrable Skills

By the end of this module students will have gained competence in the following key areas: -360 - Independence - Knowledge of International affairs/ cultural awareness - Ability to reflect - Ethics/awareness - Time management - Interpersonal Skills

Module Structure

Activity Total Hours
Assessment (FT) 50.00
Lectures (FT) 24.00
Seminars (FT) 12.00
Independent Learning (FT) 114.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 1 n/a 50.00 n/a Theory essay, 2000 wordsWeek 6
Coursework 2 n/a 50.00 n/a Book review, 1500 wordsDue week 9