SHE Level 4
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code MHN820528
Module Leader Jenny Flinn
School Glasgow School for Business and Society
Subject Tourism, Events and Sport
  • A (September start)
  • B (January start)

Pre-Requisite Knowledge

Successful completion of level 3, or equivalent

Summary of Content

This module considers the multitude of impacts, positive and negative, that accompany the hosting of major events and festivals. Major events and festivals include sports events, cultural celebrations and corporate events. Students will be exposed to those impacts proposed by event owners, governments (local, national and transnational), communities and corporations and will reflect upon the appropriateness of the evaluation techniques that are employed to measure the professed benefits. The module will utilise case studies of major events to enhance the teaching and learning experience.


Part One: Conceptualising Major Events and Festivals Locating Major Events and Festivals: From Hallmark to Mega Events Major Events and Festival as Spectacle Major Events and Festivals and Identity Part Two: Understanding Major Events Impacts Economic Impacts Political Impacts Social/Cultural Impacts Sustainability and Major Events Media Impacts Measuring Impacts Part Three: Major Events and Festival Case Studies Sporting Mega Event (Sporting) Cultural Event (Carnival) Corporate Event (Exposition)

Learning Outcomes

On completion of the module students should be able to:1. Review critically the historical development of major events and festivals, identifying their defining characteristics.2. Review critically the position of major events and festivals within a global leisure environment. 3. Discuss critically the importance of legacy in legitimating investment in major events and festivals4. Evaluate critically three impacts of a selected major event or festival

Teaching / Learning Strategy

This module will be delivered using a weblog (blog) as the principal support for learning. Recorded lectures will be available weekly, supported by an interactive, case study-driven seminar programme. The module is underpinned by research on major events and festivals impact by the module team. Guest speakers and recorded interviews will be utilised to enhance the student learning experience.

Indicative Reading

Ali-Knight, J., Robertson, M., Fyall, A., and Larkin, A. (2008). International Perspectives of Festivals and Events: Paradigms of Analysis , Oxford, Elsevier Billings, A (2008) Olympic Media: Inside the biggest show on television , London, Routledge Bowdin, G; McDonnell, I, Allen, J and O'Toole, W (2001) Events Management . Oxford: Butterworth-Heinemann Getz, D. (2007). Event Studies: Theory, Research and Policy for Planned Events . Oxford, Elsevier. Gilmore, D (1998) Carnival and Culture: sex, symbol and status in Spain. New Haven and London: Yale University Press Girginov, V et al (2005) The Olympic Games Explained, Routledge Gold, J.R. & Gold M.M. (2005) Cities of Culture: Staging International Festivals and the Urban Agenda 1851-2000 , Goldblatt, J. (2004). Special Events: Events Leadership for a New World . New York, Wiley. Hall, C.M. (1992) Hallmark Tourist Events: Impacts, Management and Planning . London, Belhaven. Kellner, D (2003) Media, Spectacle. London: Routledge. Musgrave, J. and Raj, R. (eds.) (2009) Sustainable Events Management , Walingford, CABI. Preuss, H (ed) (2004) The Economics of Staging the Olympics: A comparison of the Games, 1972-2008 , Edward Elgar Publishing Roche, M (2000) Mega-events and Modernity Olympics and Expos in the growth of Global Culture. London: Routledge. Yeoman I, et al (Eds) (2004) Festival and Events Management: an international arts and culture perspective. London: Elsevier Butterworth Heinemann. Journals: Leisure Studies Event Management International Journal of Event Management Research Managing Leisure

Transferrable Skills

Specialist knowledge Critical analysis Written and spoken communication Self-discipline Independence, Knowledge of international affairs, Ability to reflect Ability to prioritise tasks Interpersonal skills,

Module Structure

Activity Total Hours
Independent Learning (FT) 74.00
Assessment (FT) 18.00
Directed Study 72.00
Lectures (FT) 12.00
Seminars (FT) 24.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 2 n/a 50.00 n/a Event impact case study
Coursework 1 n/a 50.00 n/a Poster presentation