SHE Level 4
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code MHN809525
Module Leader Daniel Baxter
School Glasgow School for Business and Society
Subject Tourism, Events and Sport
  • A (September start)

Pre-Requisite Knowledge

Successful completion of Level 3, or equivalent

Summary of Content

This module enables students to operationalise the key concepts of globalisation, culture and lifestyle and contextualise these to specific fields of study. It relies upon the use of Blackboard 6 (or equivalent) as a means of enabling students to exchange ideas and to problemmatise the key theoretical preoccupations of the learning


The syllabus will be divided into four main blocks: 1. Culture: culture and social structure, culture and social action, culture and materialism, culture and stratification, cultural reproduction, cultural taste, culture and the postmodern, cultures of consumption and production 2. Globalisation: dimensions of globalization, internationalization, the nation-state, the global politic and culture, technologies and transformations; post-fordism, Americanisation, McDonaldization and Disneyisation, enchantment and hybridization 3. Lifestyles: social structure and lifestyles, consumer culture, symbolic exchange, symbolic capital, identity and self, aestheticisation of everyday life 4. Cases (developed in accordance with student's field of study). For example: a. Disney and disneyisation; festivalisation processes; global music b. Circulating sporting bodies; technological dependence and active lifestyles; aestheticisation and lifestyle sports

Learning Outcomes

Upon successful completion of this module, students should be able to:1. Review critically theoretical approaches to the concept of culture and propose applications to a specific field of study2. Review critically theoretical approaches to the concept of globalization and propose applications to a specific field of study3. Review critically theoretical approaches to the concept of lifestyle and propose applications to a specific field of study4. Synthesise a model of social circumstances that enables the student to operationalise the concepts of culture, globalization and lifestyle within a context of their choosing.

Teaching / Learning Strategy

This module will be delivered through an integrated IT and multi-media strategy. The web-based Blackboard platform will provide the foundational support for learning. This platform will Lectures will provide the conceptual underpinning for the module drawing on relevant examples from across the cultural sectors. Seminars will contextualise and embed generic lecture material using innovative pedagogies (e.g. blogs and podcasts) to provide a clear focus on the student's specific field of study. Multi-media resources will be employed to stimulate and enhance learning.

Indicative Reading

Bell, D & Kennedy, B (2001) The Cybercultures Reader, Routledge Castells, M (1998) The rise of the network society, Blackwell Castells, M (2000) End of Millenium (2ed), Blackwell Cooper, G et al (2004) The Mobile Society, Berg Eade, J (ed) (1997) Living in the Global City: Globalization as Local Process, Routldge Edwards, T (2000) Contradictions of Consumption: Concepts, Practices and Politics in Consumer Society, Open University Press Featherstone, M (1992) Global Culture: Nationalism, Globalisation and Modernity, TCS Giddens, A (1990) The Consequences of Modernity, Polity Hesmondhaugh, D (2002) The Cultural Industries, Sage Holmes, D (2001) Virtual globalisation: Virtual spaces/tourist spaces, Routledge Miles, S (2000) Youth Lifestyles in a Changing World, Open University Press Ritzer, G (2000) Enchanting a Disenchanted World, Pine Forge Ritzer, G (2004) The McDonaldization of Society: Revised New Century Edition, Pine Forge Roberts, J.T & Hite, A (erd) (2000) From Modernization to GLobalisation, Blackwell Robertson, R (2003), The Three Waves of Globalisation: A History of Developing Global Consciousness, Zed Books. Tomlinson, J (1999) Globalisation and Culture. Cambridge: Polity Press Leisure Context: Bryman, A (2004) The Disneyization of Society, Sage Dyer, R (1992) Only Entertainment, Routledge Getz, D (2007) Events Studies, Butterworth Heinemann Horne, J (2006) Sport and Consumer Culture, Palgrave Macmillan Jarvie, G (2006) Sport, Culture and Society, Routledge Miah, A. (2004) Genetically Modified Athletes: Biomedical Ethics, Gene Doping, and Sport, London and New York: Routledge Miller, T et al (2001) Gloablisation and Sport: Playing the World, Sage Rojek, C (2000) Leisure and Culture, Sage Scambler, G (2005) Sport and Society, Open University Press Wheaton, B (2004) Understanding Lifestyle Sports, Routledge Wynne, D (1998) Leisure, Lifestyle and the New Middle Class

Transferrable Skills

Communication and presentation skills Interactive and group skills Problem-solving skills Ability to self-appraise and reflect on practice Ability to plan and manage learning

Module Structure

Activity Total Hours
Lectures (FT) 12.00
Assessment (FT) 18.00
Seminars (FT) 12.00
Directed Study 72.00
Independent Learning (FT) 86.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 0.00 40.00 n/a Essay
Coursework 0.00 60.00 n/a Case Study