SHE Level 4
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code MHN808120
Module Leader n/a
School Glasgow School for Business and Society
Subject Tourism and Events
  • B (January start)

Pre-Requisite Knowledge

BA Leisure Management or equivalent

Summary of Content

This module will examine critically the special role, nature and function of the Arts within the context of leisure management and develop in students the particular skills required of managers in the cultural sector.


The Arts in cultural and social context; Scottish culture, tourism.The creative process; products and consumption, partnerships, artist and managerThe Arts in contemporary society; access and accessibility, chargingThe individual, the community and the Arts; the animateur, voluntary groupsPublic policy; the role of the new Scottish Parliament, strategies for cultural heritageArts administration and management;Planning and developing the Arts; National Training Organisations roleFunding the Arts and cultural services; Scottish Arts Council, Scottish Museums Council, the cultural boom, productivity.The Arts and "cultural tourism"; European dimensionsThe Arts and popular culture; Community arts, the entertainment businessThe economic impact of cultural events; sustainability, the balue to local community or city centres, Arts audience.Volunteerism and "active citizenship"; amateurs / professionals - contemporary rolesCultural services and retailing: the cultural experience, visitor managementCase study of an Arts-based organisation;

Learning Outcomes

On successful completion of the module, students will be able to:- explore critically the nature and function of the Arts and cultural services;- analyse the relationship of the Arts and cultural services to the lives of individuals, communities and wider societies;- develop the skills and concepts required to adopt professional roles in the Arts and cultural services;- demonstrate achievement in at least one of the following modes of involvement in the Arts; artist, animateur, organiser;- evaluate critically the roles played by the Arts and cultural services in community development, urban regeneration and tourism.

Teaching / Learning Strategy

Weekly lectures will be supported by a seminar programme designed to operationalise key concepts and isolate major issues. This will use guest speakers as catalysts for some issues. A high level of independence in searching for appropriate material and contexts is expected. Students conduct two formal debates in which contemporary preoccupations are proposed or opposed via an appropriate motion. Module underpinning: Gayle McPherson - PhD research in cultural services management; Malcolm Foley - cultural tourism; public policy for the Arts research

Indicative Reading

Baumol, W & Bowen, W G, (1968), Performing Arts: The Economic Dilemma, MIT PressByrnes, W J, (1993), Management and the Arts, Focal Press Council of Europe, (1976), Towards Cultural Democracy, Council of EuropeEnglish Tourist Board, (1993), The Tourism and Arts Marketing Handbook, The BoardFischer, E, (1981), The Necessity of Art, PenguinGunn, L, (1990), Strategic Planning for the ArtsHill, O, and O'Sullivan, T, (1997) Creative Arts Marketing, Butterworth HeinemannHewison, R, (1987), The Heritage Industry, MethuenPick, J, (1985), Arts Administration, 2nd edRavenscroft, N, Philips, D and Bennett, M, (1998) Tourism & Visitor Attractions, Leisure Culture and Commerce, LSARichards, G, (ed), (1996), Cultural Tourism in Europe, CAB Scottish Arts Council, (1992), Strategy for the Arts in Scotland, SACBelcher, M, (1992), Exhibitions in Museums, Leicester Museum StudiesJournal - Culture, Theory and Society

Transferrable Skills

PTS DevelopmentCritical reflection upon policy making and the implementation of policy; communication of complex ideas in a professional context; application of theory to practice.

Module Structure

Activity Total Hours
Independent Learning (FT) 53.00
Directed Learning 45.00
Lectures (FT) 12.00
Assessment (FT) 8.00
Private Study 50.00
Seminars (FT) 12.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 0.00 20.00 40% Oral presentation(summative)
Coursework 0.00 30.00 40% Essay
Exam (Exams Office) 0.00 50.00 40% Exam(unseen)