SHE Level 4
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code MHN525615
Module Leader Linda Shearer
School Glasgow School for Business and Society
Subject Fashion and Marketing
  • B (January start)

Pre-Requisite Knowledge

This module is core to the programme and develops further, the design work produced in Fashion Design Practice 1, as well as consolidating previous learning in other areas of the programme. It is therefore expected that students will have an existing grounding in the relevant fashion practical skills (fashion design, pattern cutting, garment production, digital technologies) and well as the theoretical underpinning of fashion, business and marketing.

Summary of Content

This module focuses on the development and production of the garment collection that was designed in Fashion Design Practice and entails not only the physical manifestation of the design concept, but also the management of the production processes and direction of others in order to achieve a professional finish. This will include the compilation of a supporting production pack that communicates the relevant specifications. The project culminates in the presentation and promotion of the collection to a target audience. The human body is intrinsic to fashion design and an emotionally intelligent and considered approach should be evident within the work, taking account of diversity and identity. Likewise, a critical appreciation of aesthetics, quality and detail should be apparent in the work. Personal innovation, independent enquiry, complex problem solving, decision-making and risk-taking are essential parts of this process.


Stage 1: Production - students will realise their design concept and personal vision in the production of a coherent collection of fashion product outcomes. In addition to advancing their fashion practical skills and knowledge, this will involve effective communication and management of others to accomplish successful garment production. Stage 2: Promotion - students will take responsibility for presenting and disseminating their collection to a wider audience and demonstrate a professional approach in engaging with discussion and debate in defence of their work. In so doing, students will learn to situate their practice in a professional environment while building self-confidence and resilience.

Learning Outcomes

On successful completion of this module, the student should be able to demonstrate:1. The realisation of a design concept into a professional and viable garment collection2. A refined understanding and consideration of quality and detail3. Effective presentation and promotion of the project outcomes and design ethos to a target audience 4. A critical reflection on the personal creative process and project outcomes

Teaching / Learning Strategy

The project involves a significant level of sustained independent study supported via individual tutorials, peer group discussion, work in progress presentations and group critiques. This discursive pedagogy occurs primarily within studio-based practice which will inform and develop students' learning and creative enquiry. A Reflective Journal will be used by students to document, consider and critically evaluate their process and progress throughout the module. Students will be expected to demonstrate independent thinking, critical engagement and complex problem solving along with effective project management. These competences will be evidenced in the production of a body of practical work that balances innovation with viability and communicates a clear personal design identity and aesthetic. Throughout the module students will engage in discussion, review and defence of their work in an iterative process of reflection, consolidation and resolution of ideas and the module will culminate in students exhibiting work via a suitable platform of public dissemination. This continuing formative feedback from peers, tutors and external contributors aids the development of a coherent body of work while also building confidence, clarity of thought, resilience and determination. Reflection and response to this feedback is a necessary element of the creative process and will be captured within the Reflective Journal. While the summative assessments occur at the end of the trimester there is, in effect, a continuous development and accumulation of work throughout the project, based upon evaluation and modification and with each stage providing the underpinning for the next. This continuous formative feedback and accrual of assessment elements, enables the student to grow in experience during the trimester while developing breadth and depth of learning and practice to reach a critically informed conclusion. Summative feedback will be provided within the 3-week timeframe specified in GCU feedback guidelines.

Indicative Reading

Aldritch, W (2015), Metric Pattern Cutting for Women's Wear, Wiley, Chichester Aldritch, W (2011), Metric Pattern Cutting for Menswear. Wiley, Chichester Aldritch, W (2009), Metric Pattern Cutting for Children's Wear and Babywear, Wiley Blackwell, Oxford. Chun, D (2011) Pattern Cutting (Portfolio Skills), Laurence King Publishing, London Hines, T. & Bruce, M. (2006) Fashion Marketing: Contemporary Issues, Butterworth-Heinemann Ltd Kiisel, K (2013) Draping: The Complete Course, Laurence King Publishing, London Nakamichi, T. (2013) Pattern Magic, Laurence King Publishing, London Nakamichi, T. (2013) Pattern Magic 2, Laurence King Publishing, London Nakamichi, T. (2016) Pattern Magic 3 Laurence King Publishing, London Nakamichi, T. (2013) Pattern Magic: Stretch Fabrics, Lawrence King Laurence King Publishing, London Hines, T. & Bruce, M. (2006) Fashion Marketing: Contemporary Issues, Butterworth-Heinemann Ltd Additional texts, journals and websites relevant to the specific project brief should also be consulted.

Transferrable Skills

By the end of this module students will have gained competence in the following key areas: Research, creative problem solving, self-management, communication, independent judgement, decision making, critical analysis, reflection and resilience. Interpersonal skills of communication, negotiation and resilience will be developed through participation in tutorial and group discussion and critiques and in liaison with tutors, peers and production teams where relevant to the individual project. Creative problem solving, research, critical analysis, independent judgement, decision making and self-management skills are developed throughout the project. Critical analysis, independent judgement and self-reflection are developed through the project, critiques and self-assessment.

Module Structure

Activity Total Hours
Practicals (FT) 24.00
Tutorials (FT) 12.00
Independent Learning (FT) 120.00
Assessment (FT) 44.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 1 n/a 100.00 40% Presentation of an Individual Garment Collection with relevant Production Pack (the number of garments will depend on their complexity but will comprise at least one complete outfit). Submission Week 13 Trimester B.