SHE Level 4
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code MHN525613
Module Leader Linda Shearer
School Glasgow School for Business and Society
Subject Fashion and Marketing
  • A (September start)

Pre-Requisite Knowledge

This module is core to the programme and is underpinned by previous learning and teaching experienced in the formative years. It is therefore expected that students will have an existing grounding in fashion design and use of digital technologies as well as the theoretical underpinning of fashion, business and marketing.

Summary of Content

This module aims to integrate previous learning in a synthesis of creative, practical, theoretical and intellectual activity, culminating in a body of fashion design work that reflects the student's personal design vision and supports the professionalisation of the student into a creative practitioner. This is achieved through a self-directed, research-informed project that involves critical enquiry and sustained investigation in the development of a fashion design portfolio.


Stage 1: Conception - this initial stage provides the underpinning of the project and focuses on identifying and honing the project parameters within a contemporary context. Students will devise a self-initiated design concept and strategy for the project. Stage 2: Development - by applying design-led research methods, students will explore, develop and extend their concept into a viable design proposition. This structured research will examine fashion practice in a relevant context along with critical debates and theories pertinent to the project.

Learning Outcomes

On successful completion of this module, the student should be able to demonstrate: 1. Critical investigation and development of an original design concept 2. Resolution of the design concept into a viable range proposition with a clear, individual, design personality3. A consideration of diversity and sustainability4. An independent, critical stance toward their own work

Teaching / Learning Strategy

The project involves a significant level of sustained independent study supported via individual tutorials, peer group discussion, presentations and group critiques (design crits). This discursive pedagogy occurs primarily within studio-based practice which will inform and develop students' learning and creative enquiry. A Reflective Journal will be used by students to document, consider and critically evaluate their process and progress towards becoming a successful creative practitioner. In addition to research and creative skills and knowledge, students will be expected to demonstrate independent thinking, critical engagement and complex problem solving along with effective project management. These competences will be evidenced in the production of a body of practical and theoretical work that balances innovation with viability and communicates a clear personal design identity and aesthetic. Throughout the module students will engage in discussion, review and defence of their work in an iterative process of reflection, consolidation and resolution of ideas. This engagement may include the use of digital technologies, group design critiques, work-in-progress presentations and exhibitions and other platforms of public dissemination. This continuing formative feedback from peers, tutors and external contributors aids the development of a coherent body of work while also building confidence, clarity of thought, resilience and determination. Reflection and response to this feedback is a necessary element of the creative process and will be captured within the Reflective Journal. While the summative assessments occur at the end of the trimester there is, in effect, a continuous development and accumulation of work throughout the design project, based upon evaluation and modification and with each stage providing the underpinning for the next. This continuous formative feedback and accrual of assessment elements, enables the student to grow in experience during the trimester while developing breadth and depth of learning and practice to reach a critically informed conclusion. Summative feedback will be provided within the 3-week timeframe specified in GCU feedback guidelines.

Indicative Reading

Atkinson, M. (2012) How to Create Your Final Collection: A Fashion Student's Handbook (Portfolio Skills), Laurence King Publishing, London Black, S. & Alexander, H. (2012), The Sustainable Fashion Handbook, Thames and Hudson Burns, L. D. & Bryant, N. (2008), The Business of Fashion: Designing, Manufacturing and Marketing, Fairchild Books, London Kawamura, Y (2018) Fashion-ology (Dress, Body, Culture), Bloomsbury Academic, London Kiper, A (2014) Fashion Portfolio: Design and Presentation, Batsford Ltd, London Gardet, M. A. & Torres, A. L. (Eds) (2013), Sustainability in Fashion and Textiles: Values, Design, Production and Consumption, Greenleaf Publishing Faerm, S (2012) Design Your Fashion Portfolio, A & C Black Visual Arts, London Faerm, S (2017) Fashion Design Course: Principles, Practice, and Techniques: The Practical Guide for Aspiring Fashion Designers, (2nd Ed), Barron's Educational Series Fletcher, K. & Grose, L. (2012) Fashion & Sustainability: Design for Change, Laurence King Jenss, H (2016) Fashion Studies (Dress, Body, Culture), Bloomsbury Academic, London Mbonu, E (2014) Fashion Design Research, Laurence King Publishing, London Tain, L (2018) Portfolio Presentation for Fashion Designers Paperback, Bloomsbury Academic, USA Zaccagnini Flynn, J & Foster, I M (2009), Research Methods for the Fashion Industry, Fairchild, London Additional texts, journals and websites relevant to the specific project brief should also be consulted.

Transferrable Skills

By the end of this module students will have gained competence in the following key areas: Research, creative problem solving, self-management, communication, independent judgement, decision making, critical analysis, reflection and resilience. Interpersonal skills of communication (written, visual and oral), negotiation and resilience will be developed through participation in tutorial and group discussion and critiques and in liaison with external, professional bodies where relevant to the individual project. Creative problem solving, research, critical analysis, independent judgement, decision making and self-management skills are developed throughout the project. Critical analysis, independent judgement and self-reflection are developed through the project, design critiques and self-assessment.

Module Structure

Activity Total Hours
Assessment (FT) 44.00
Tutorials (FT) 12.00
Practicals (FT) 24.00
Independent Learning (FT) 120.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 1 n/a 100.00 40% Individual design portfolio (approx. 40 slides). Submission Week 13, Trimester A.