SHE Level 4
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code MHN525564
Module Leader Linda Shearer
School Glasgow School for Business and Society
Subject Fashion and Marketing
  • B (January start)

Pre-Requisite Knowledge

It is expected that students will have knowledge and skills in the use of creative CAD technologies.

Summary of Content

The module aims to enhance students' professional practice and employability by creating a professional body of work that is shaped towards their career aspirations. This is achieved through a self-directed, research-informed personal project that involves the use of creative technologies in critical enquiry, sustained investigation, resolution and presentation of a defined concept. It is expected that an experimental, creative and design-led approach will be taken within a relevant context. Reflective practice is central to the project.


Indicative Seminar Content Module introduction and overview Project research proposals and objectives - student led presentations Project planning and analysis Project concept critiques - student led presentations Professional practice Presentation techniques Project presentations and critiques Formative feedback on presentations & portfolios Indicative Practical Content The early weeks of the module focus on reviewing and upgrading previous skills and knowledge of CAD software applications and identify and refining the project parameters and objectives. The remaining weeks involve applied research, design and development using the CAD system to meet the students' individual learning objectives.

Learning Outcomes

On successful completion of this module, the student should be able to demonstrate:1. an independent, critical stance toward their own work2. effective and appropriate use of creative technologies applied to the investigation and resolution of project outcomes 3. a coherent and critically informed professional body of work 4. a critical reflection upon the personal creative process and project outcomes

Teaching / Learning Strategy

The teaching and learning strategy will consist of seminars/practicals, directed study and independent student learning. The direction of the project/s will be determined by the student in discussion with the module tutor/s. Initial research will be undertaken to establish the parameters of the project area and to help set the project objectives. The project involves a significant level of sustained independent study supported via individual tutorials, peer group discussion, presentations and group critiques (design crits). This discursive pedagogy occurs primarily within studio-based practice which will inform and develop students' learning and creative enquiry. Additionally, the iterative process of reflection, consolidation and resolution of ideas encourages students to build confidence in defending their work and in communicating their professional practice. A Design Log will be kept by the student as a continuous means of reflective learning. It will be used to appraise progress towards meeting the objectives and to critically reflect upon the work on completion of the module. The Design Log will also form the basis for tutorial discussions. Formative tutor and peer feedback will be given on a continuous basis during individual tutorials and group critiques with written summative feedback provided within 3 weeks of the assessment submission.

Indicative Reading

The reading will be directed by the chosen project area but may include the following texts plus other hard copy and digital resources : Bendoni, W, K (2017) Social Media for Fashion Marketing: Storytelling in a Digital World, Bloomsbury Visual Arts, London. Cope, J (2016) Fashion Promotion in Practice, Fairchild Books, London. Kane, F, Walton, K & Nimkulrat, N (2016) Crafting Textiles in the Digital Age, Bloomsbury Academic, London. Hines, T (2016) Fashion Marketing: Contemporary Issues, Routledge, London. Leach, R. (2012) The Fashion Resource Book: Research for Design, Thames and Hudson, London. McKelvey, K & Munslow, J (2011) Fashion Design: Process, Innovation and Practice, John Wiley & Sons, Oxford. Quinn, B (2013) Textile Visionaries: Innovation and Sustainability in Textile Design, Laurence King Publishing, London. Rose, G (2016) Visual Methodologies, Sage Publications Ltd, London. Tallon, K (2008) Digital Fashion Illustration, Batsford, London.

Transferrable Skills

Interpersonal skills of communication (written, visual and oral), negotiation and resilience will be developed through participation in tutorial and group discussion and critiques and in liaison with external, professional bodies where relevant to the individual project. Creative problem solving, applied technology skills, research, critical analysis, independent judgement, decision making and self-management skills are developed throughout the project. Critical analysis, independent judgement and self-reflection are developed through the project, design critiques and self-assessment.

Module Structure

Activity Total Hours
Practicals (FT) 24.00
Assessment (FT) 50.00
Seminars (FT) 12.00
Independent Learning (FT) 114.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 1 n/a 100.00 40% Individual Portfolio of selected and curated project work: comprising proposal, research & development, outcomes and critical appraisal (approx 40 slides). Submitted Week 14 Trimester B