SHE Level 4
SCQF Credit Points 40.00
ECTS Credit Points 20.00
Module Code MHN523018
Module Leader Catherine Canning
School Glasgow School for Business and Society
Subject Fashion and Marketing
  • A (September start)-B (January start)

Pre-Requisite Knowledge

Research and Consultancy Methods for Business (M3N212838)

Summary of Content

This double module builds on the Level 3 Research and Consultancy Methods for Business module. Normally completion of a 10,000 word dissertation (excluding appendices), individual dissertation. This will offer students a sustained opportunity to conduct research into business and management issues and execute a defined project of research, development or investigation. This module therefore requires students to demonstrate familiarity with a range of business data, research sources and appropriate methodologies.


The discipline content of the dissertation reflect(s) the Honours content/named degree path undertaking and thus there is no prescribed content. However the aims and objectives of the dissertation must demonstrate detailed knowledge and understanding in one or more specialisms, some of which is informed by or at the forefront of a subject/discipline.

Learning Outcomes

On successful completion of this module students should be able to achieve learning outcomes that will normally include the following:- Research independently a substantial topic by reference to existing scholarship and analysis of primary sources.- Develop a set of aims relevant to execution of the dissertation.- Demonstrate a critical understanding of established theories, principles and concepts relevant to the topic.- Choose and develop an appropriate research methodology and/or research approach to meet the specified aims.- Demonstrate skills in identifying information needs and in the systematic gathering, analysis and interpretation of ideas, concepts and data(primary and/or secondary data).- Synthesise theoretical and empirical elements in the work and derive valid conculsions.- Demonstrate a critical understanding of the limits of knowledge.- Identify new ideas for future research.- Sustain appropriate standards of oral and written presentation.

Teaching / Learning Strategy

The main vehicle is independent learning. Dissertation Supervisors will meet with students on a regular basis over trimesters A and B. Dissertation Guidelines set within a programme specific annexe will be issued to all students. These may be customised by the Subject Group as necessary and will include substantive information on marking guidelines, ethical considerations, the role of students and their supervisors, a schedule of meetings with supervisors, issues relative to access/availability of resources, grievance procedures, penalties for late submission, cheating/plagiarism and submission procedures. GSBS will continue to use the advancement of GCU Learn as a blended learning tool through its teaching and learning as well as through engagement with students. GSBS will ensure that all modules are GCU Learn enabled and with the support of the Learning Technologists at the cutting edge of development of online materials.

Indicative Reading

Advanced level texts in relevant fields. Research and Profession Journals in relevant fields. Recent conference papers (where applicable). Websites, electronic search engines, databases etc. as appropriate to the specialist topic and area of the dissertation.

Transferrable Skills

Normally will include: CIT and data analysis packages, numeracy, effective communication, time management and self management, and ability to reflect and be self-critical. May also include interpersonal data collection skills such as interviewing.

Module Structure

Activity Total Hours
Independent Learning (FT) 385.00
Tutorials (FT) 15.00

Assessment Methods

Component Duration Weighting Threshold Description
Course Work 01 n/a 100.00 40% Dissertation Project or equivalent output.