SHE Level 4
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code MHN522549
Module Leader Linda Shearer
School Glasgow School for Business and Society
Subject Fashion and Marketing
  • B (January start)

Pre-Requisite Knowledge

A working knowledge of Computer Aided Design systems (preferably including Lectra Kaledo Style and Kaledo Print) plus Contemporary Fashion Design or equivalent.

Summary of Content

The module focuses on the process of investigating, designing or promoting a fashion concept, using CAD as a tool to enhance this process. It is expected that an experimental, creative and design-led approach will be taken, where relevant, within commercial constraints and with an international perspective. The module enables students to shape the direction of the project to enhance employability and career aspirations by utilising creative technologies to compile a professional body of work. Summary of how PRME-related issues / topics are covered in this module : The module actively encourages reflective practice throughout the project by the use of weekly design logs and group critiques. In particular, students are exposed to key issues in contemporary fashion imaging and encouraged to challenge the norms of fashion discourse. The module also examines aspects of sustainability in relation to individual project areas.


Practical Content The early weeks of the module focus on reviewing and upgrading previous skills and knowledge of CAD software applications. The remaining weeks involve applied research, design and development using the CAD system to meet the students' individual learning objectives. Indicative Seminar Content Module introduction and overview Contemporary issues in digital imaging Project research proposals and objectives - student led presentations Project planning and analysis Design concept critiques - student led presentations Professional practice and international outlook Issues of range design and development Presentation techniques Design presentations and critiques Formative feedback on presentations & portfolios

Learning Outcomes

On successful completion of this module, the student should be able to:1. Demonstrate a comprehensive knowledge and practical application of the creative possibilities of the CAD system in the process of investigating, designing or promoting a fashion concept2. Comprehend the complex procedures surrounding the development of fashion concepts including ethical, sustainable and responsible design and marketing3. Exploit the CAD system effectively as a tool for the presentation of fashion concepts4. Create a range of images using CAD techniques suitable for inclusion in a professional portfolio5. Reflect upon the creative process and critically evaluate the final outcome/s in relation to the initial objectives

Teaching / Learning Strategy

The teaching and learning strategy will consist of seminars/practicals, directed study and independent student learning. The direction of the project/s will be determined by the student in discussion with the module tutor/s. Initial research will be undertaken to establish the parameters of the project area and to help set the design objectives, looking at national and international market opportunities. The module is student centred with the tutor facilitating the process through weekly practical tutorials. A Design Log will be kept by the student as a continuous means of reflective learning. It will be used to appraise progress towards meeting the objectives and to critically appraise the work on completion of the module. The Design Log will also form the basis for tutorial discussions. The application and analysis of concepts and materials will be delivered through seminars in the form of group discussion, individual presentations and design critiques. Feedback strategy: Feedback will be given on a continuous basis, with written summative feedback within 3 weeks provided through grade mark for each assessment GSBS will continue to use the advancement of BCU Learn as ablended learning tool through its teaching and learning as well as through engagement with students. GSBS will ensure that all modules are GCU Learn enabled and with the support of the Learning Technologists at the cutting edge of development of online materials. Academic staff and the Learning Technologists will continue to work together to develop and operate all modules on GCU Learn to ensure student support and information sharing. Students are provided with formative and summative feedback via a variety of mechanisms. Feedback on coursework is provided within 3 working weeks of submission.

Indicative Reading

-567 Books and articles: Recommended Reading: The reading will be directed by the applied project area but may include the following: Atkinson, M. (2012) How to Create Your Final Collection: A Fashion Student's Handbook (Portfolio Skills), Laurence King, London Borrelli, L.(2000) Fashion Illustration Now, Thames and Hudson, London Borrelli, L. (2004) Fashion Illustration Next, Thames and Hudson, London Bowles, M. & Isaac, C. (2009) Digital Textile Design, Laurence King Publishing, London Brannan, E. (2010) Fashion Forecasting, Fairchild Publications, New York Burke, S. (2013) Fashion Artist: Drawing Techniques to Portfolio Presentation, Burke Publishing, London Burke, S. (2006) Fashion Computing - Design Techniques and CAD, Burke Publishing, London Hines, T. & Bruce, M. (2006) Fashion Marketing and Contemporary Issues, Butterworth and Heinemann, Oxford Leach, R. (2012) The Fashion Resource Book: Research for Design, Thames and Hudson, London Tallon, K (2008) Digital Fashion Illustration, Batsford, London Szkutnicka, B. (2010) Technical Drawing For Fashion (Portfolio Skills), Laurence King, London. JOURNALS Academic Journals: Design Management Fashion Marketing and Management Fashion Business International Fashion Theory Textile Source Journals: Dazed and Confused ID Raw Vision Textile View Vogue Trade Journals and Reports: Drapers EMAP Key Note Publications The UK Clothing and Footwear Market UK Fashion Reports Online sources: <> <> <>

Transferrable Skills

By the end of this module students will have gained competence in the following key areas: Knowledge and understanding in the context of CAD Fashion Presentation: IT skills: Computer Aided Design and presentation skills; -360b7 Information retrieval skills: demonstrate ability to source information using traditional and electronic methods; b7 Work effectively using information and communication technology such as web and Internet, databases, email and word processing; b7 Communication skills; visual, written, oral and listening - demonstrate ability to communicate accurately and appropriately to the audience; Creativity skills; problem solving, communication, independent judgment, critical thought, presentation skills, time management, critical evaluation and decision making are developed throughout the project work; The design critiques encourage skills of oral and visual communication, presentation and critical evaluation.

Module Structure

Activity Total Hours
Independent Learning (FT) 114.00
Assessment (FT) 50.00
Practicals (FT) 36.00

Assessment Methods

Component Duration Weighting Threshold Description
Portfolio n/a 100.00 40% PortfolioTo be submitted week 15