SHE Level 4
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code MHN520463
Module Leader Linda Shearer
School Glasgow School for Business and Society
Subject Fashion and Marketing
  • B (January start)

Pre-Requisite Knowledge

M3N520460 CAD Fashion MHW208474 Range Design for Industry or equivalents

Summary of Content

This module builds on CAD Fashion by using the CAD system as a more advanced tool for the creation and manipulation of fashion images. The module focuses on the process of investigating, designing or promoting a fashion concept, using CAD as a tool to enhance this process. It is expected that an experimental, creative and design-led approach will be taken, where relevant, within commercial constraints. The module enables students to shape the direction of the project to enhance employability and career aspirations by utilising creative technologies to compile a professional body of work.


Practical Content The early weeks of the module focus on reviewing and upgrading previous skills and knowledge of CAD software applications. The remaining weeks involve applied research, design and development using the CAD system to meet the students' individual learning objectives. Indicative Seminar Content 1. Module introduction and overview of contemporary CAD issues in digital imaging. 2. Digital images in fashion illustration - trends and market opportunities 3. Student presentations of project research proposals and objectives 4. Range planning and analysis 5. Design concept critiques - student led presentations 6. Professional practice 7. Issues of range design and development 8. Presentation techniques 1 9. Presentation techniques 2 10. Design tutorials 11. Formative design presentations and critiques 12. Briefing and feedback on presentations

Learning Outcomes

On successful completion of this module, the student should be able to:1. Demonstrate a comprehensive knowledge and practical application of the creative possibilities of the CAD system in the process of investigating, designing or promoting a fashion concept 2. Comprehend the complex procedures surrounding the development of fashion concepts3. Exploit the CAD system effectively as a tool for the presentation of fashion concepts 4. Create a range of images using CAD techniques suitable for inclusion in a professional portfolio5. Reflect upon the creative process and critically evaluate the final outcome/s in relation to the initial objectives

Teaching / Learning Strategy

The teaching and learning strategy will consist of seminars/practicals, directed study and independent student learning. The direction of the project/s will be determined by the student in discussion with the module tutor/s. Initial research will be undertaken to establish the parameters of the project area and to help set the design objectives. The module is student centred with the tutor facilitating the process through weekly practical tutorials. A Design Log will be kept by the student as a continuous means of reflective learning. It will be used to appraise progress towards meeting the objectives and to critically appraise the work on completion of the module. The Design Log will also form the basis for tutorial discussions. The application and analysis of concepts and materials will be delivered through seminars in the form of group discussion, individual presentations and design critiques.

Indicative Reading

Recommended Reading: The reading will be directed by the applied project area but may include the following: Aldrich, W (2000) CAD in Clothing and Textiles , Blackwell, Oxford Borrelli, Laird (2000) Fashion Illustration Now , Thames and Hudson, London Borrelli, Laird (2004) Fashion Illustration Next , Thames and Hudson, London Bowles, M & Isaac, C (2009) Digital Textile Design , Laurence King Publishing, London Brannan, E (2005) Fashion Forecasting , Fairchild Publications, New York Burke, S (2005) Fashion Computing - Design Techniques and CAD , Burke Publishing Hines, T & Bruce, M (2006) Fashion Marketing and Contemporary Issues , Butterworth and Heinemann, Oxford Tallon, K (2008) Digital Fashion Illustration , Batsford, London Tatham, C & Seaman, J (2004) Fashion Design Drawing Course , Thames and Hudson, London WEB SITES <> <> <> <> <> <> <> <> <> JOURNALS Academic Journals: Design Management Fashion Marketing and Management Fashion Business International Fashion Theory Textile Source Journals: Dazed and Confused ID Raw Vision Textile View Vogue Trade Journals and Reports: Drapers EMAP Key Note Publications The UK Clothing and Footwear Market UK Fashion Reports

Transferrable Skills

Knowledge and understanding in the context of CAD Fashion Design and Presentation: IT skills: Computer Aided Design and presentation skills; Information retrieval skills: demonstrate ability to source information using traditional and electronic methods; Work effectively using information and communication technology such as web and Internet, databases, email and word processing; Communication skills; visual, written, oral and listening - demonstrate ability to communicate accurately and appropriately to the audience; Creativity skills; problem solving, communication, independent judgment, critical thought, presentation skills, time management, critical evaluation and decision making are developed throughout the project work; The design critiques encourage skills of oral and visual communication, presentation and critical evaluation.

Module Structure

Activity Total Hours
Independent Learning (FT) 92.00
Assessment (FT) 36.00
Directed learning 36.00
Seminars (FT) 12.00
Practicals (FT) 24.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 1 n/a 100.00 n/a CAD Portfolio - Week 15