SHE Level 4
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code MHN425537
Module Leader Daniel Baxter
School Glasgow School for Business and Society
Subject Tourism, Events and Sport
  • A (September start)

Summary of Content

This module builds on theories and ideas touched on in earlier modules, allowing the students to explore them in more detail. This module will provide students with the opportunity to understand in greater depth knowledge production in tourism and event studies and reflect upon theoretical paradigms and key social science theories. It will provide students with a clear understanding of paradigm shifts and the epistemological approaches which inform the field of tourism and event studies, drawing from the multitude of disciplines that contribute towards its understanding. Students will be introduced to the work of key social theorists and will then attempt to apply this in context to better understand the international tourism and events industry in a global context. A number of examples from across the world will be used as case studies to analyse the ways in which events and tourism are increasingly capturing the global imagination and are often used for social, economic or political gains. Students will first be introduced to the sociological theories that are important to help us understand the place of tourism and events in society. The concept of globalisation will also be introduced and critically assessed. Following on from this the political power of tourism and events will be investigated, where there will be a specific focus on responsible citizenship. The module will examine the impacts of tourism and events, encouraging students to critique and challenge the political agenda which surrounds the development of these areas. Elements of issues around marginalisation and cultural stratification will be touched up. Summary of how PRME-related issues / topics are covered in this module: The premise of this module is that ideological perspectives and their related ontology and epistemology influence the actual practice - and management - of tourism and events. Clearly each perspective carries its own ethical stance and limitations, which offer numerous opportunities to discuss, for example, diversity, equality, social sustainability and equality of access (amongst others).


Social Theories Sociological Perspectives on Tourism and Events Destination/Events and Identities Celebrity Society Globalisation of Culture Ideological Perspectives Responsible Citizenship The Power of Events Tourism and Events as a Political Tool- Winners and Losers

Learning Outcomes

On successful completion of this module, the student should be able to:1. Identify and critically analyse theory and methodologies that underpin events and tourism as academic fields of study;2. Demonstrate an understanding of the main theoretical and ideological perspectives relating to tourism and event studies;3. Critically assess the dominant ideologies shaping the international tourism and event industry;4. Appraise the implications of these theories for contemporary trends and developments while showing an awareness of the use of theory in global and national contexts.

Teaching / Learning Strategy

The module will be taught via a combination of lectures and seminars. Key theoretical concepts will be introduced in the lectures and then further explored and critiqued within the seminars. Case study materials will be used in order to put theory into practice, allowing students to gain a greater understanding of the global issues impacting upon tourism and events. Students will contribute towards their own learning by delivering a mini-lecture to their peers on the topic chosen for the second assignment. The module will be assessed by two means. Students will be asked to produce a case study that examines tourism/events as a social phenomenon. The focus of this will be agreed in advance with the module leader. The global implications of tourism and events will be assessed in the second assignment that will comprise of an individual essay. GSBS will continue to use GCULearn as a blended learning tool through its teaching and learning as well as through engagement with students. GSBS will ensure that all modules are GCULearn enabled and with the support of the Learning Technologists at the cutting edge of development of online materials. Academic staff and the Learning Technologists will continue to work together to develop and operate all modules on GCULearn to ensure student support and information sharing. Students are provided with formative and summative feedback via a variety of mechanisms. Feedback on coursework is provided within three working weeks of submission. Internationalisation: This module is international inherently, and throughout it, students will be have the opportunity to explore the notion of global events and the political processes and issues surrounding the hosting of major events. Staff involved in the delivery of the module have worked in different nations and have published research on a number of international events.

Indicative Reading

Books . Apostolopoulos Y, Leivadi S & Yiannakis E (2001) The Sociology of Tourism: Theoretical and Empirical Investigations. London: Routledge . Cashmore, E. (2006). Celebrity/Culture. London: Routledge. . Picard, D. & Di Giovine, M.A. (2014) Tourism and the Power of Otherness: Seductions of Difference. Baskingstoke: Channel Publications . Featherstone, M. (1995). Undoing Culture: Globalization, Postmodernism and Identity. London: Sage. . Frohlick S.E. (2013) Sexuality, Women, and Tourism: Cross-border desires through contemporary travel. London: Routledge. . Getz, D. (2012). Event Studies (2nd Ed). London: Routledge. . Jafari J., Wilson J. & Clave9 Rovira, S.A. (2013) Geographies of Tourism: European Research Perspectives (Tourism Social Science Series): 19. London: Emerald Group Publishing Limited. . Jamal, T. & Robinson, M. (2009) The SAGE Handbook of Tourism Studies. London: SAGE? . Lashley, C. & Morrison, A. (2001) In Search of Hospitality: Theoretical Perspectives and Debates (Hospitality, Leisure and Tourism). Oxford: Butterworth-Heinemann. . Macleod, D. & Carrier, J.G. (2010) Tourism, Power and Culture: Anthropological Insights. Baskingstoke: Channel View Publicatons Ltd.? . Phillimore, J. & Goodson, L. (2004) Qualitative Research in Tourism: Ontologies, Epistemologies and Methodologies.London: Routledge . Roche, M. (2000). Mega-events and Modernity: Olympics and Expos in the Growth of Global Culture. London: Routledge . Rojek, C. (2013). Event Power. London: Sage. . Tribe, J. (2009) Philosophical Issues in Tourism. Basingstoke: Channel View Publications.? . Williams S (2009) Tourism Geography: A New Synthesis. London: Routledge Journals . Annals of Tourism Research . Current Issues in Tourism . Event Management . International Journal of Event and Festival . Journal of Heritage Tourism . Journal of Sport and Tourism . Journal of Sustainable Tourism . Journal of Tourism and Cultural Change . Journal of Tourism History . Journal of Travel and Tourism Marketing . Journal of Travel and Tourism Research Leisure Studies . Tourism Culture & Communication . Tourism Geographies

Transferrable Skills

By the end of this module students will have gained competence in the following key areas: . Independence . Knowledge of International affairs/ cultural awareness . Ability to reflect . Ethics/awareness . Time management . Interpersonal Skills

Module Structure

Activity Total Hours
Seminars (FT) 12.00
Independent Learning (FT) 114.00
Lectures (FT) 24.00
Assessment (FT) 50.00

Assessment Methods

Component Duration Weighting Threshold Description
Course Work 01 n/a 50.00 35% Individual Case Study - 2000 words - week 8.
Course Work 02 n/a 50.00 35% Individual Essay - 2000 words - week 14