SHE Level 4
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code MHN225222
Module Leader Vasilios Stouraitis
School Glasgow School for Business and Society
Subject Management
  • A (September start)
  • B (January start)
  • C (May start)
  • A (September start)-B (January start)
  • B (January start)-C (May start)
  • C (May start)-A (September start)
  • S-C (May start)-A (September start)

Summary of Content

In this module students will explore the role and management of innovation and creativity for competitive advantage. Students will analyse the various types of innovation, strategies for managing innovation as well as the importance of networking and open innovation. The module will investigate and analyse frameworks for the effective management of the innovation process, including how organisations search for, select, implement and evaluate innovative ideas. Creativity, and especially the generation of creative ideas, is crucial within the innovation process so the module also examines how a supportive working environment and management can encourage creativity. In particular, organisational leadership, structure, culture and the role of teams are examined for their role in stimulating, facilitating and encouraging creativity. In addition to the theoretical elements associated with the management of change, innovation and creativity, practical examples and case studies are used from a range of different types of international organisations including profit and non-profit, social enterprises. This is designed to give students an awareness and understanding of the theoretical as well as the practical management of change, innovation and creativity and compare and contrast strategies and techniques used across the globe. Summary of how PRME-related issues / topics are covered in this module: within this module, change, innovation and creativity are explored in all types of organisations (profit, non-profit, SME and multi-national). Students will develop a critical awareness that innovation leading to economic growth per se is insufficient to meet the demands of international agencies such as the United Nations and international agreements such as the Kyto objectives. In short students will be aware of the issues surrounding the concept of social innovation.


The syllabus of the module will cover the following issues: -142b7 What is innovation? b7 Different types of innovation; Incremental Innovation, Disruptive Innovation, Architectural Innovation, Radical innovation b7 Innovation as a driver for change b7 Generate ideas for business opportunities or business improvement b7 How ideas are generated; design thinking and service/ business model innovation b7 Creativity within the innovative organisation b7 Innovation strategies including time-based and risk-based strategies, and dominant design b7 The impact of international agencies eg United Nations and international agreements e.g. Kyto objectives on innovation strategies b7 The role of open innovation, networking, collaboration b7 Social innovation b7 Frameworks for managing innovation as a process including how to search for ideas, select and implement projects and evaluate the effectiveness of innovation projects b7 The working environment to enhance and stimulate creativity b7 Management and organisational strategies to enhance and stimulate innovation and creativity including: - Leadership - Organisational structure - Culture - Group/team working

Learning Outcomes

On successful completion of this module, the student should be able to:1. Understand the role of innovation and creativity for competitive advantage2. Demonstrate a critical understanding of the various types of innovation, including social innovation3. Identify and analyse strategies that organisations may follow to enhance creativity and innovation, including the impact of international agencies4. Explore and critically analyse frameworks associated with managing innovation as a process5. Critically analyse how organisational leadership, culture, structure and team working can help stimulate, facilitate and encourage creativity and innovation

Teaching / Learning Strategy

This work based module adopts a blended approach to learning which combines face to face contact and online learning via GCU's virtual learning environment, GCU Learn. The teaching and learning strategy encourages an active and self-directed approach to learning. In the context of a work based ethos, teaching and learning methods use real world and real work scenarios to promote action learning, inquiry based learning, problem based learning and peer learning. To this end learning will involve formal and informal strategies which place an emphasis on the integration of learning and work. Students will be expected to take a critical stance as they draw on academic theories and techniques in order to frame, analyse and solve actual work-based problems. The module utilises an interactive lecture programme where students are encouraged to participate and contribute. Students are required to undertake a programme of specified reading for independent learning, and reflect upon managerial practices within the workplace. The teaching and skills development programme will be supported via GCU Learn, which will also enhance the students' ability to utilise e-communication. Learners will be supported during the module by the module team which includes module tutors, work based mentors and Academic Development Tutors. Module tutors act as facilitators and also determine the level and accuracy of knowledge acquisition at key points in the delivery. Additionally, input, when necessary, either directly or with the support of external experts will add to the authenticity, credibility and application of education and learning to the workplace. Work based mentors provide a full spectrum of workplace support; helping apprentices to identify relevant work activity that can operate as a source for work-integrated learning, advise on the development of work-based projects, provide feedback on the development of professional competence, and formatively comment on progress in achieving negotiated work-integrated learning objectives. Academic Development Tutors will provide support to help maximise potential in relation to academic writing, referencing and the development of effective study techniques. Both formative and summative assessment strategies will be adopted during the module. Formative assessment will be used not only to encourage knowledge of the subject, but also to help develop transferable skills. Summative assessments will provide evidence of the learning achieved throughout the module. Summative assessments are compulsory. An overall mark of 40% must be achieved in the module. Students will have access to ongoing academic support as they work through the module assessment activities, and staff will assist students to reflect on and evaluate achievement of the learning outcomes. The percentage of Work Based Learning for this module, as represented by the Independent Learning 'Activity Type' is 72%. Work Based Assessment will account for 20% with the remainder of 8% accounted for by Lectures and Seminars.

Indicative Reading

AHMED, P. & SHEPHERD, C., 2010. Innovation Management. FT Prentice Hall ALVESSON, M., 2013. Understanding Organisational Culture. 2 nd ed. Sage ANDRIOPOULOS, C., & DAWSON, P., 2017. Managing Change, Creativity and Innovation. Sage BILTON, C., CUMMINGS, S., 2014. Handbook of Management and Creativity. Edward Elgar M.U.A <> (ebook) BROWN, A., 1998. Organisational Culture. 2nd ed. Financial Times DRUCKER, P. F., 2002. Innovation & Entrepreneurship. Butterworth-Heineman GOFFIN, K. & MITCHELL, R., 2017. Innovation Management, 3rd ed, Palgrave Macmillan HARR, J., 2016. Innovation in Emerging Markets. Springer (ebook) ISAKSEN, S. G. & TIDD, J., 2006. Meeting the Innovation Challenge: Leadership for Transformation and Growth. Wiley OSBORNE, S. & BROWN, K., 2005. Managing Change and Innovation in Public Service Organisations. Routledge O'SULLIVAN, D., 2009. Applying Innovation. Sage ROGER, J. & MURRAY, N., 2008. Change, Strategy and Projects at Work. Elsevier TIDD, J. & BESSANT, J., 2013. Managing Innovation. 5th ed. Wiley TROTT, P., 2017. Innovation Management & New Product Development. 6th ed. FT Prentice Hall Von STAMM, B., 2008. Managing Innovation, Design & Creativity. 2nd ed. Wiley Online sources: <> <> <> <> <> <>

Transferrable Skills

-Self-management: self-motivation, time management and critical self-reflection and evaluation of personal performance. -Interpersonal Skills: an ability to work collaboratively and constructively with others in seminars and outside of class in allocated groups. -Oral and written communication skills and presentation skills -Information technology skills will be developed through Internet searches and online communication. -Analytical, evaluative and creative problem solving will be developed throughout the module experience but especially through case studies, seminar discussions. -Using Turnitin software to improve writing style .

Module Structure

Activity Total Hours
Independent Learning (FT) 145.00
Assessment (FT) 40.00
Lectures (FT) 15.00

Assessment Methods

Component Duration Weighting Threshold Description
Course Work 01 n/a 100.00 40% Negotiated individual work based investigative report providing a critical analysis of: (a) the role of innovation and creativity for competitive advantage in the industry /organisation; and, (b) the management of innovation and creativity in the organisation/industry. (4000 words)