SHE Level 4
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code MHN224840
Module Leader Constantinos Choromides
School School for Work Based Education
Subject SCWBE
  • A (September start)
  • B (January start)
  • C (May start)
  • A (September start)-B (January start)
  • B (January start)-C (May start)

Summary of Content

The aim of this module is to develop a critical awareness and understanding of strategy and its relevance and application to different contexts. The module will explore contemporary thinking and literature in the field of strategic management, and will make use of examples and cases from a range of organisational and cultural contexts. In doing so, it enables students to explore and evaluate the inter-relationship between strategic analysis, strategic choice and business performance. The module aims to develop student understanding of the central role of strategic planning and decision making as the basis for creating added value for both the organisation and its customers. The module will focus upon strategy (and strategic thinking) as it applies to; purpose, direction, environment (external and internal), choice (decision), innovation, learning and change, and critically evaluate (reflect) how strategic choices contribute to an organisation's performance in an increasingly dynamic and hypercompetitive environment.


Business Purpose and Philosophy: the business model, vision, mission and values Strategic thinking and barriers to planning Frameworks, tools and models for undertaking a strategic analysis of environmental stability and industry attractiveness Frameworks, tools and models for analysis competitive advantage Frameworks, tools, and models for determining and formulating and evaluating strategic choice in relation to directions and methods of development Implementing, monitoring, controlling and evaluating strategy Critically discuss the management of strategic change

Learning Outcomes

On successful completion of this module, the student should be able to:1. Evaluate the relationship between strategic thinking, strategic management and strategic performance2. Demonstrate a critical awareness of fundamental, contemporary strategic theories and concepts3. Critically evaluate and apply appropriate concepts of strategy to practice, across a range of organisational contexts, using a range of analytical tools4. Assess alternative approaches to strategy and justify particular courses of action5. Evaluate the implications to performance of strategic decisions within different organisational and cultural contexts6. Monitor, critically appraise and adapt the strategy for continuous improvements

Teaching / Learning Strategy

Students will be expected to draw on academic theories and techniques in order to frame, analyse and solve actual work based problems. To this end learning will involve not only formal but informal learning strategies and assessment. This module particularly emphasises the integration of learning and work e.g. the student's assessment may involve them in conducting actual work based analysis and decision making within a work context. The module utilises an interactive lecture programme where students are encouraged to participate and contribute. Students are required to undertake a programme of specified reading for independent learning, and reflect upon managerial practices within the workplace. Teaching material also includes the use of videos where appropriate. The teaching and skills development programme will be supported via GCU Learn, which will also enhance the students' ability to utilise e-communication.

Indicative Reading

Angwin, D., Cummins, S. & Smith, C. (2011), The Strategy Pathfinder, Wiley. Bilton, C. & Cummings, S. (2010) Creative Strategy: Reconnecting Business and Innovation, Wiley. Capon, C (2008), Understanding Strategic Management, Prentice Hall. Dess, G., McNamara, G., Eisner, A. (2016), Strategic management: text and cases, McGraw-Hill Education. Grant, R.M. (2010) Contemporary Strategic Analysis, Blackwell. Henry, A (2008), Understanding Strategic Management, Oxford University Press. Stroh, P.J. (2014), Business Strategy, Plan, Execute, Win, John Wiley & Sons Inc. Spender, J. C (2014), Managing Uncertainty, Opportunity, and Enterprise, Oxford University Press. Franz, P., (2012), Value-Driven Business Process Management: The Value-Switch for Lasting Competitive Advantage, McGraw-Hill Education. MaGee, J., Thomas, I. & Wilson, D. (2010), Strategy: Analysis and Practice, McGraw Hill. Lynch, R., (2017), Strategic Management, Pearson. Thompson, J. with Martin, F. (2010), Strategic Management: Awareness and Change, Thomson Learning. Thompson, A A Jnr, Strickland, A J, and Gamble, J E (2007), Crafting and Executing Strategy: Concepts and Cases, McGraw-Hill International. Students will also be guided to a range of readings on professional development skills from texts such as: Caproni, P J, (2005), Management Skills for Everyday Life, Pearson. Lee-Davis, L (2007), Developing Work and Study Skills, Thomson Learning. Students are also directed to use a range of web-based databases for their company and industry research (e.g. FAME, KEYNOTE, MINTEL, VERDICT)

Transferrable Skills

Self-management: self-motivation, time management and critical self-reflection and evaluation of personal performance. Interpersonal Skills: an ability to work collaboratively and constructively with others in seminars and outside of class in allocated groups. Communication skills, negotiation skills and presentation skills when participating in the group work in seminars and outside of class in allocated groups. Peer assessment: skills in giving and receiving constructive feedback. Research skills: data gathering using secondary methods, and data analysis. C & IT skills: engaging in a virtual learning environment; using MS PowerPoint and MS Word packages for presentations and report writing; accessing and using industry databases such as FAME, MINTEL, KEYNOTE. Using Refworks software to develop referencing skills, and Turnitin software to improve writing style.

Module Structure

Activity Total Hours
Lectures (PT) 3.00
Independent Learning (PT) 145.00
Seminars (PT) 12.00
Assessment (PT) 40.00

Assessment Methods

Component Duration Weighting Threshold Description
Course Work 01 n/a 100.00 40% Individual portfolio (4000): composed of (i) management report of 3500 words and (ii) evidence of critical reflection/ evaluation at the end of the report (500 words) that outlines what you have learned as a result of completing the project.