SHE Level 4
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code MHN223220
Module Leader Anne Smith
School Glasgow School for Business and Society
Subject Management
  • A (September start)-B (January start)
  • B (January start)-A (September start)

Pre-Requisite Knowledge


Summary of Content

Entrepreneurship in corporate and growth organisations involves venturing into new areas of business and generating new income. As a focus of entrepreneurial activity, venturing requires different business models, processes and capabilities that should simultaneously align with and achieve organisational fit. This module investigates business venturing in a live case organisation. The module is trans disciplinary and draws on theoretical models and frameworks from entrepreneurship, technology and management allowing students to study opportunities for contemporary emergent ventures in a global context. This module aligns with advances in entrepreneurship education through a partnership with industry which creates a live business and consultancy style learning environment for the duration of the module. PRIME: The role of PRME/sustainability principles in this module 1. Enhancing communication practices by improving dialogue between students, academe and business 2. Creating a work related and entrepreneurial learning environment for the twenty-first century business school 3. Creating fruitful collaborations for business that is grounded in social learning principles which are ethical and teach principles for sustainable business.


The syllabus is organised as follows: Interacting with industry -360b7 Business ethics b7 Undertaking a live business, consultancy style project b7 Managing a venturing team b7 Communication mediums and processes Models, concepts and frameworks for business venturing -360b7 Networking and economic connectivity b7 The dual role of managers and cognitive resilience models. b7 New business models; spin outs, licensing, out sourcing, renewal, partnerships, joint ventures b7 Disruptive activity, organisational structures, resources and capability Business venture analysis -360b7 opportunity metrics b7 industry research resource allocation and organisational fit b7 resources, budgets and planning

Learning Outcomes

On completion of the module students should be able to:-1. Critically understand and entrepreneurial theories for opportunity recognition and development. 2. Effectively explore live venturing opportunities using a trans disciplinary approach. 3. Critically analyse and evaluate a venturing opportunity, where appropriate in an organizational context. 4. Effectively interact with industry using technology, oral and written forms of communication.

Teaching / Learning Strategy

Summary: The teaching/learning strategy for this module aligns with recent advances in entrepreneurship education (QAA, 2012). The strategy encompasses development of personal mastery in applied entrepreneurship for all concerned; students, staff and industry. This module is situated and delivered in partnership with industry; specifically, a company provides context to a live venture study. The company will be introduced to the students early in the module. Students receive background and contextual information about the company. On occasion some students may use their own enterprise as the live case. Students will be actively connected to the company through the use of web 2.0 technology. Reflective practice will be introduced during workshop sessions to enhance the experiential element of the strategy. Formative peer feedback is embedded into week 6 and wiki development. Further formative feedback sessions and peer feedback sessions are undertaken during week 10 when students groups are required to present a board room style interim report. Lectures: Lectures will be designed to offer current academic thinking on key concepts of theories. Lectures will be linked to staff research. Lectures will involve use of casework and research generated by GCU research groups. Seminars: During the module seminars re often student led. For a period of time seminars enable students to discuss projects and on other occasions seminars are used to critically discuss theory in applied settings. Feedback: The feedback principles for this module are based on discussion and interaction during seminars, lectures and the project. Feedback appears in various formats; written, oral, and online. Written feedback is also offered at a group level using a feedback/forward mechanism. You will receive feedback for your assessed coursework, including overall comment(s) made by your tutor, which will elaborate on any particular point(s) from the marking of your work. Generic feedback will also be available on GCU Learn. You are invited to discuss any element of your assessment feedback with your individual module tutors. Feedback principles used in this module are contained in the module handbook -284 GSBS will continue to use the advancement of GCU Learn as a blended learning tool through its teaching and learning as well as through engagement with students. GSBS will ensure that all modules are GCU Learn enabled and with the support of the Learning Technologists at the cutting edge of development of online materials. Academic staff and the Learning Technologists will continue to work together to develop and operate all modules on GCULearn to ensure student support and information sharing. Students are provided with formative and summative feedback via a variety of mechanisms. Feedback on coursework is provided within 3 working weeks of submission.

Indicative Reading

Burns P (2011) Entrepreneurship and Small business:start-up, growth and maturity 3 nd Edition, Palgrave MacMillan, Hampshire, UK. Tidd, J. and Bessant, J. (2009) Managing Innovation: integrating technological, market and organizational change , 4 th edition, John Wiley and Sons, Chichester, UK. -180 Journals Advances in the Study of Entrepreneurship, Innovation, and Economic Growth Creativity and Innovation Management Creativity Research journal Digital Creativity Economics of Innovation and New Technology Entrepreneurship and regional development Entrepreneurship theory and practice European Journal of Innovation Management -180 Harvard Business Review International entrepreneurship and management journal International Journal of Entrepreneurship International Journal of Organizational Innovation Journal of Applied Management and Entrepreneurship Journal of Entrepreneurship Journal of International Entrepreneurship Journal of Product Innovation Management Journal of Technology Management and Innovation Thinking Skills and Creativity Additional reading materials will be drawn from online resources.

Transferrable Skills

Students following this module will develop the following core transferable skillsets: Information: analysis, retrieval, evaluation, knowledge contextualisation and interpretation Cognitive self: creativity, decision making, self-awareness and ethical responsibility, negotiation, intellectual capacity Communication: oral, written, networking, digital Collaboration: social capital, people management, project management

Module Structure

Activity Total Hours
Tutorials (FT) 10.00
Assessment (FT) 58.00
Independent Learning (FT) 100.00
Practicals (FT) 6.00
Seminars (FT) 15.00
Lectures (FT) 11.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 1 n/a 100.00 40% This individual coursework is a business opportunity report based on investigation and analysis undertaken by the students into a live business. On occasion students might use their own business when appropriate (3,000 words).