SHE Level 4
SCQF Credit Points 40.00
ECTS Credit Points 20.00
Module Code MHN222559
Module Leader Linda Shearer
School Glasgow School for Business and Society
Subject Fashion and Marketing
  • A (September start)-B (January start)

Pre-Requisite Knowledge

Contemporary Fashion Design (or equivalent)

Summary of Content

The module assimilates, synthesises and develops students' skills and knowledge relating to the practice and business of fashion. This is achieved through the use of a company-focussed project. The brief will require the student to research and critically analyse the business environment for a specific product market locally and internationally. They will then design, develop and produce an appropriately presented and justified garment range for this market. Summary of how PRME-related issues / topics are covered in this module : Students will be expected to identify and critique aspects of sustainability related to materials sourcing and the supply chain. Additionally they will be encouraged to take an emotionally intelligent approach in considering diversity and consumer needs.


The aim of this module is to aid the development of a portfolio of work containing fashion design in a commercial and international context. The brief will normally be set by a specific branded company and will involve market analysis, design research, development and imaging. Key designs from the project will be selected (in discussion with the module tutor/s and the 'client' company) for further development into a sample garment/s. A realistic approach to market research, customer requirements, international production constraints, price points and trend forecasting will be expected, along with good communication with the 'client' company. Contemporary issues of responsible management, emotional engagement and sustainability will be intrinsic elements of the project considerations.

Learning Outcomes

On successful completion of this module, the student should be able to:" Critically evaluate a potential market for a product range;" Apply design research enquiry and creative interpretation in the development of design ideas;" Produce a range/s of design proposals and solutions;" Develop the design concept into a prototype range/s of products;" Style and present the fashion range in an appropriate manner;" Demonstrate an awareness and application of sustainable practice" Conduct a critical self-assessment.

Teaching / Learning Strategy

An emphasis will be placed on student centred learning with the student being responsible for managing his/her particular area of interest. This will be facilitated by tutorials during practical classes which provide continuous feedback on the student's progress. Design critiques during seminar sessions will stimulate peer and self-analysis and discussion and formative feedback will be provided at key stages in the project. Students will also engage with the 'client' company where appropriate to develop their professional practice and a 'real world' perspective of range design. On completion of the module the student will undertake a critical appraisal of his/her own performance and output. Feedback strategy: Feedback will be given on a continuous basis, with written summative feedback within 3 weeks provided through grade mark for each assessment

Indicative Reading

-567 Books and articles: Texts: Aldrich, W. (2008), Metric Pattern Cutting for Women's Wear, Blackwell Atkinson, M. (2012) How to Create Your Final Collection: A Fashion Student's Handbook (Portfolio Skills), Laurence King, London Black, S. & Alexander, H. ( 2012), The Sustainable Fashion Handbook , Thames and Hudson Burns, L. D. & Bryant, N. (2008), The Business of Fashion: Designing, Manufacturing and Marketing , Fairchild Books Dickerson, K. (2004) Textiles and Apparel in the Global Economy, Prentice Hall Fletcher, K. & Grose, L. (2012) Fashion & Sustainability: Design for Change, Laurence King Gardetti, M. A. & Torres, A. L. (Eds) 2013, Sustainability in Fashion and Textiles: Values, Design, Production and Consumption, Greenleaf Publishing Hines, T. & Bruce, M. (2006) Fashion Marketing: Contemporary Issues , Butterworth-Heinemann Ltd Nakamichi, T. (2013) Pattern Magic , Lawrence King Nakamichi, T. (2013) Pattern Magic 2 , Lawrence King Nakamichi, T. (2013) Pattern Magic: Stretch Fabrics, Lawrence King Renfrew, E. & Renfrew, C. (2009) Basics Fashion Design; Developing a Collection, AVA Academia, Switzerland Wadell, G.(2004) How Fashion Works: Couture, Ready to Wear and Mass Production , Blackwell Additional texts, journals and websites relevant to the specific project brief should also be consulted. Academic Journals: Fashion Marketing and Management, Fashion Theory, Design Management Trade and Source Journals: Textile View, ID, Dazed and Confused, DR, Raw Vision, Fashion Business International, The UK Fashion Reports, EMAP, UK Clothing and Footwear Market Reports, Key Note Publications, Premier Vision -567 Online sources: Web sites: <> <> <>

Transferrable Skills

By the end of this module students will have gained competence in the following key areas: -360b7 Resource planning, research, creative problem solving, self-management, communication, independent judgement, decision making, promotion, critical analysis and reflection. Creative problem solving, resource planning, research, critical analysis, independent judgement, decision making and self-management skills are developed throughout the project. Communication, promotional skills and reflexive analysis are enhanced by regular presentations, tutorials and critiques. Critical analysis, independent judgement and self-reflection are developed through the project, design critiques and self-assessment.

Module Structure

Activity Total Hours
Seminars (FT) 22.00
Independent Learning (FT) 240.00
Practicals (FT) 66.00
Assessment (FT) 72.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 1 n/a 100.00 40% Portfolio of work demonstrating applied range design and sample garment/s:-100%Submitted Tri B Week 13