SHE Level 4
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code MHN222552
Module Leader Nick Davies
School Glasgow School for Business and Society
Subject Tourism, Events and Sport
  • A (September start)

Pre-Requisite Knowledge


Summary of Content

In this module students will identify and critically explore key contemporary issues affecting the events industry. This will allow them to deepen their understanding of the opportunities and threats currently affecting the industry, organisations and individuals operating within it. Due to the dynamic nature of the events industry this module is purposely designed to be flexible in terms of its syllabus content. A block case study approach to teaching will be adopted with four key subject areas for study being prescribed by module staff. The module will be informed by student's own experiences and understandings of the events industry. Subjects which could be covered include (but are not limited to) digital marketing and social media, security and terrorism, sustainability and ethics. On completion of the module students will be to identity and assess recent and possible future changes in the events environment as well as understanding the implications of these changes for businesses, organisations and individuals operating within this sector.


The syllabus will purposely be left flexible in order to allow module staff to update the content on a regular basis in line with changes within the events industry. However, examples are given below of topics which could be covered within this module: Terrorism and Events: Glasgow 2014 Commonwealth Games Terrorism as a Global Phenomenon Events as a Terrorist Target Safety and Security Measures to Prevent Terrorist Attacks Environmental Sustainability and Events: T in the Park Citizenship as a Global Phenomenon Music Festivals and The Environment Consumers as Citizens Social Media for Events: Burning Man The Global Growth of Social Media Developing Online Communities Managing the Message: controlling social media

Learning Outcomes

On successful completion of this module, the student should be able to:" Demonstrate a critical appreciation of external environmental factors impacting on the events industry in terms of their causes and consequences; " Critically evaluate the implications of current issues affecting the events industry in relation to relevant businesses, organisations and individuals;" Critically appraise the impact of current issues upon the consumer experience;" Evaluate alternative responses to contemporary challenges facing the events industry

Teaching / Learning Strategy

During the first part of the module students will examine a number of case studies focusing on relevant current issues impacting upon the events industry. Workshops will seem to examine where the issue has emerged from, why it has developed and its implications for both practitioners and consumers. The case study approach will be used to embed and deepen student understanding. As such, as well as utilizing key theoretical sources relevant industry sources, case materials and media sources will be drawn on. Where appropriate guest speakers and industry field trips will be arranged in order to further enhance the student experience. During the second part of the module staff will work with students to identify what they believe to be current issues facing the events industry. Students will then work in groups to develop a case study of this issue that will be presented to the rest of the class. This will enable students to engage with a variety of different issues facing the diverse and dynamic events industry. Students will then be asked to develop a written case study based upon a contemporary issue that they believe to be relevant to their industry. Internationalisaton: It is envisaged that the majority of the issues that are identified and studied within this module will be of global significance for the events industry. The level of significance may vary between different nations and regions however; the issues examined will be of relevance. The module will seek to examine how different cultures engage and deal with contemporary issues facing the events industry. GSBS will continue to use the advancement of GCU Learn as a blended learning tool through its teaching and learning as well as through engagement with students. GSBS will ensure that all modules are GCU Learn enabled and with the support of the Learning Technologists at the cutting edge of development of online materials. Academic staff and the Learning Technologists will continue to work together to develop and operate all modules on GCU Learn to ensure student support and information sharing. Students are provided with formative and summative feedback via a variety of mechanisms. Feedback on coursework is provided within 3 working weeks of submission.

Indicative Reading

-567 Books and articles: Andrews, H. & Leopold, T. (2013) Events and the Social Sciences . London: Routledge. Bowdin, G., McPherson, G. & Flinn, J. (2006) Identifying and Analysing Existing Research Undertaken in the Events Industry . Uxbridge: People1st. -567 Bowdin, G.A., McDonnell, I., Allen, J. & O'Toole, W. (2010) Events Management (2 nd Edition). London: Butterworth Heinemann. Case, R. (2013) Events and the Environment . London: Routledge. Ferdinand, N & Kitchin, P. (2012) Events Management: an international approach . London: SAGE. Foley, M., McGillivray, D. & McPherson, G. (2011) Event Policy: from theory to strategy . London: Routledge. Getz, D. (2012) Event Studies: theory, research and policy for planned events. Second Edition . London: Elsevier. Getz, D. (2013) Event Tourism . New York: Cognizant Communication. Raj, R., Walters, P. & Rashid, T. (2009) Events Management: an integrated and practical approach . London: SAGE. Shone, A. & Parry, B. (2013) Successful Event Management: a practical handbook. Fourth Edition . London: Continuum.

Transferrable Skills

By the end of this module students will have gained competence in the following key areas: -360 o Communication and presentation skills o Interactive and group skills o Problem solving o Reflective practice o Ability to plan and manage learning o Self-Confidence o Self-reliance o Knowledge of International affairs/ cultural awareness

Module Structure

Activity Total Hours
Lectures (FT) 24.00
Independent Learning (FT) 136.00
Seminars (FT) 12.00
Assessment (FT) 28.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 1 n/a 60.00 n/a Group workshop - presentation and written report - 45-60 minutes (1500 -2000 words) weeks 5 -11
Coursework 2 n/a 40.00 n/a individual essay week 14 2500 words