SHE Level 4
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code MHN222487
Module Leader Julie Roberts
School Glasgow School for Business and Society
Subject Management
  • B (January start)

Summary of Content

In this module students will explore the role and management of innovation and creativity for competitive advantage. Students will analyse the various types of innovation, strategies for managing innovation as well as the importance of networking and open innovation. The module will investigate and analyse frameworks for the effective management of the innovation process, including how organisations search for, select, implement and evaluate innovative ideas. Creativity, and especially the generation of creative ideas, is crucial within the innovation process so the module also examines how a supportive working environment and management can encourage creativity. In particular organisational leadership, structure, culture and the role of teams are examined for their role in stimulating, facilitating and encouraging creativity. In addition to the theoretical elements associated with the management of change, innovation and creativity, practical examples and case studies are used from a range of different types of international organisations including profit and non-profit, social enterprises. This is designed to give students an awareness and understanding of the theoretical as well as the practical management of change, innovation and creativity and compare and contrast strategies and techniques used across the globe. Summary of how PRME-related issues / topics are covered in this module: within this module, change, innovation and creativity are explored in all types of organisations (profit, non-profit, SME and multi-national). Students will develop a critical awareness that innovation leading to economic growth per se is insufficient to meet the demands of international agencies such as the United Nations and international agreements such as the Kyto objectives. In short students will be aware of the issues surrounding the concept of social innovation.


-360b7 What is innovation? b7 Different types of innovation. b7 Innovation as a driver for change b7 Creativity within the innovative organisation b7 Innovation strategies including time-based and risk-based strategies, and dominant design b7 The impact of international agencies eg United Nations and international agreements eg Kyto objectives on innovation strategies b7 The role of open innovation, networking, collaboration b7 Social innovation b7 Frameworks for managing innovation as a process including how to search for ideas, select and implement projects and evaluate the effectiveness of innovation projects b7 The working environment to enhance and stimulate creativity b7 Management and organisational strategies to enhance and stimulate innovation and creativity including: -360 o Leadership o Organisational structure o Culture o Group/team working

Learning Outcomes

On successful completion of this module, the student should be able to:1. Understand the role of innovation and creativity for competitive advantage2. Demonstrate a critical understanding of the various types of innovation, including social innovation3. Identify and analyse strategies that organisations may follow to enhance creativity and innovation, including the impact of international agencies4. Explore and critically analyse frameworks associated with managing innovation as a process5. Critically analyse how organisational leadership, culture, structure and team working can help stimulate, facilitate and encourage creativity and innovation

Teaching / Learning Strategy

The teaching and learning strategy of this module is designed to enable students to deepen their conceptual understanding of the opportunities and challenges associated with innovation and creativity within organisations. The learning process includes analysis and application of the theory and practice through case studies, class and small group discussions and feedback. Teaching comprises of 2 lectures and 1 seminar per week together with online tutorials. Lectures aim to introduce theoretical concepts associated with the management of innovation and creativity together with associated research and current practices used within organisations. Guest lecturers from industry will also be invited to present different organisational perspectives on managing change, innovation and creativity. Within seminars, students will form small learning sets to undertake set group exercises. Online tutorials offered at regular intervals throughout the module will reinforce concepts and provide guidance and formative feedback on assessments. International case studies will be used to underpin various aspects of the management of innovation and creativity within organisations. GCU Learn is used as a supplementary source of course information and materials, and directed learning. The assessment strategy encourages students to apply the theoretical concepts by including an analysis of innovation and creativity management within an innovative, international organisation. Feedback strategy: Students will submit all coursework electronically through Grademark. Marks and electronic feedback will normally be provided within 3 working weeks of submission. If required, students may also make an appointment with the module leader for clarification and/or further feedback. GSBS will continue to use the advancement of GCU Learn as a blended learning tool through its teaching and learning as well as through engagement with students. GSBS will ensure that all modules are GCU Learn enabled and with the support of the Learning Technologists at the cutting edge of development of online materials. Academic staff and the Learning Technologists will continue to work together to develop and operate all modules on GCULearn to ensure student support and information sharing. Students are provided with formative and summative feedback via a variety of mechanisms. Feedback on coursework is provided within 3 weeks of submission. PRME - within this module, innovation and creativity is explored in all types of organisations (profit, non-profit, SME and multi-national); the importance of social innovation is examined.

Indicative Reading

-567 Books and articles: Ahmed P & Shepherd C (2010), Innovation Management, FT Prentice Hall Alvesson M (2002), Understanding Organisational Culture, Sage Andriopoulos C & Dawson P (2009), Managing Change, Creativity and Innovation, Sage Brown A (1998), Organisational Culture, 2 nd ed, Financial Times Carnell C (2007), Managing Change in Organisations, Prentice Hall Drucker PF (2002), Innovation & Entrpreneurship, Butterworth-Heineman Goffin K & Mitchell R (2010) Innovation Management, 2 nd ed, Palgrave Macmillan Henry J & Mayle D (2006), Managing Innovation & Change, 3 rd ed, Sage Isaksen S G & Tidd J(2006), Meeting the Innovation Challenge: Leadership for Transformation and Growth, Wiley Murray John A (2008), Strategy, Innovation & Change, Oxford University Osborne S & Brown K (2005), Managing Change and Innovation in Public Service Organisations, Routledge O'Sullivan D (2009), Applying Innovation, Sage Roger J & Murray N (2008), Change, Strategy and projects at work, Elsevier Tidd J & Bessant J (2013), Managing Innovation, 5 th ed, Wiley Trott P (2008), Innovation Management & New Product Development, 4 th ed, FT Prentice Hall Von Stamm B (2008), Managing Innovation, Design & Creativity, 2 nd Ed, Wiley -567 Online sources: <> <> <> <> <> <>

Transferrable Skills

By the end of this module students will have gained competence in the following key areas: Communication skills (oral and written) Report writing Discussion skills Time management skills Analytical and critical thinking skills Interpersonal skills Time management skills Team working skills Problem solving skills Creativity

Module Structure

Activity Total Hours
Lectures (FT) 24.00
Independent Learning (FT) 116.00
Assessment (FT) 48.00
Seminars (FT) 12.00

Assessment Methods

Component Duration Weighting Threshold Description
Course Work 01 n/a 40.00 n/a Individual Essay - 1500 words
Course Work 02 n/a 60.00 n/a Digital Story (max 5 mins audio/visual)