SHE Level 4
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code MHN209218
Module Leader Colin Combe
School Glasgow School for Business and Society
Subject Management
  • B (January start)

Summary of Content

This module covers the three key areas of strategic management:(i) strategic analysis(ii) strategic choice(iii) strategy implementation


Introduction to Strategic Management The Company's Mission The External Environment The Global Environment Environmental forecasting Internal analysis Formulating long-term objectives Strategic Analysis and choice in single or dominant-product businesses Strategic Analysis and choice in the multi-business company Implementing strategy

Learning Outcomes

The learning outcomes cover both knowledge (new things you know) and skills (new things you can do competently). The idea is that through full and active participation in the work of the module students will acquire knowledge related to and skills to enable them to enhance their knowledge and understanding of strategy and to provide them with a practical toolbox of management frameworks and concepts that can be used for formulating and implementing strategy. The module starts with consideration of the dynamic nature of strategic management before going on to examine strategic analysis, strategic choice and strategy implementation. Students successfully completing this module will be able to: classify various contexts in which strategic management takes placeexplain and carry out an environmental analysis (PESTLE);explain and carry out an industry analysisdefine and carry out an organisational resource audit ;analyse a firm's competences, and classify them in to core and distinctive;explain what benchmarking is and how it is used;conduct a SWOT analysis for an organisation and use it to develop strategy;discuss strategic choice and use a set of tools to generate strategic options;use BCG / GE matrices to evaluate an organisation's portfolio;evaluate a set of strategic options and use frameworks to arrive at strategic choice;explain the implementation issues of structure, resource allocation and control;discuss the management of strategic change;utilise management techniques for monitoring, reviewing and evaluating strategy;discuss the concept of performance improvement.Manage a small team project and develop group decision-making skills (case study)

Teaching / Learning Strategy

Learning and Teaching strategy includes lectures by the module leaders and presentations where possible by guest speakers who are local senior executives responsible for strategy in their organisation. Teaching material also includes the use of videos where appropritate and a combination of group and individual work for assessments based on a significant amount of library-based secondary research. Seminar activities include group working, case studies and presentations.

Indicative Reading

(i) Mintzberg, (1989), "Mintzberg on Management", The Free Press(ii) Oster (1989), "Modern Competitive Analysis", Oxford(iii) Kay (1991), "Foundations of Corporate Success", Oxford(iv) Normann (1994), "Designing Interactive Strategy", Wiley(v) Van der Heijden (1996), "Scenarios : The Art of Strategic Conversation, Wiley(vi) Porter, 1980 "Competitive Strategy: Techniques for analysing industries and competitors", Free Press(vii) De Wit and Meyer, 1998 "Strategy: Process, Content, Context", West Publishing (viii) Mintzberg (1994), "The Rise and Fall of Strategic Planning", Prentice Hall (ix) Mintzberg, Quinn, Ghoshal (1998), "The Strategy Process" Prentice Hall(x) Johnson, Scholes (1999), "Exploring Corporate Strategy", Prentice Hall(xi) Morden,(1999), "An Introduction to Business Strategy", McGraw Hill(xii) Lynch, (2000), "Corporate Strategy" , Financial Times, Prentice Hall (xiii) Pearce, Robinson (2000), "Strategic Management, Formulation, Implementation and Control", McGraw-Hill. (xiv) Thompson, Strickland, (1999), "Strategic Management - Concepts & Cases"

Transferrable Skills

Assessment and seminar work will support the student in developing skills in information searching, processing and synthesis presentation design, preparation and deliveryteam forming, building and managementtime management, negotiation skills and presentation skills

Module Structure

Activity Total Hours
Seminars (FT) 20.00
Lectures (FT) 24.00
Independent Learning (FT) 116.00
Assessment (FT) 20.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 0.00 20.00 40% Group Presentation
Coursework 0.00 30.00 40% Individual Report
Exam (Exams Office) 3.00 50.00 40% n/a