STRATEGIC MANAGEMENT FOR THE SERVICE SECTOR

SHE Level 4
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code MHN208165
Module Leader Susan Ogden
School Glasgow School for Business and Society
Subject Management
Trimester
  • A (September start)

Pre-Requisite Knowledge

Managing Employees and Service Organisations

Summary of Content

Strategic Management is concerned with the definition of the major objectives and goals of organisations, the design of the functional policies and plans, together with the organisation structure and systems necessary to achieve objectives and goals.

Syllabus

The module will predominantly focus on organisations in the service sector, encompassing the public, not-for-profit, and private sectors.1. Strategy: Introduction and Overview.2. Objectives/Missions and Values.3. Business Environments.4. Competitiveness: Strategic resource analysis. 5. Strategic Corporate Analysis: The UK Scene.6. Growth Strategies in Hospitality, Tourism, Travel and Leisure Organisations: Direct Investment; Acquisition/merger; Franchising; Contracting and Joint Venture.7. International Corporate Growth: Motivation and Cultural Change; Structure and Relationships.8. Strategic choice and decision-making: deliberate and emergent strategies.9. Implementing strategy; performance control systems, managing strategic change.

Learning Outcomes

On successful completion of the module, students will be able to:- demonstrate a critical overview of strategic management and its relevance to the service industries;- analyse and critically evaluate company/corporate policy in relation to competitive environments;- reflect and critically review the context in which companies in the service sector achieve competitive advantage;- critically evaluate new market opportunities and understand the strategic decision making process.

Teaching / Learning Strategy

A lecture programme is combined with a seminar/workshop based approach, placing the emphasis on student-led discussion of contemporary issues arising from developments in the external environment. This approach further serves as a key integrative method bringing together knowledge gained from a number of subject areas and sectoral contexts.

Indicative Reading

Johnson, G & Scholes, K, (2002), Exploring Corporate Strategy, Prentice Hall InternationalStacey, R D, (2000), Strategic Management & Organisational Dynamics, Pitman, LondonWood, N & Young, S, (1999), The Globalisation of the Multi-national Enterprise and Economic Development, MacMillanLashley, C & Morrison, A, (2000), Franchising Hospitality Services, Butterworth-HeinemannOlsen, M et al, (1998), Strategic Management in the Hospitality Industry, WileyJoyce, P, (1999), Strategic Management for the Public Services, Open University PressTribe, J (1997) "Corporate Strategy in Tourism", Thomson

Transferrable Skills

Analysis and critical evaluation, research skills, presentation skills

Module Structure

Activity Total Hours
Seminars (FT) 24.00
Independent Learning (FT) 120.00
Assessment (FT) 12.00
Lectures (FT) 24.00