SHE Level 4
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code MHN123208
Module Leader Alec Wersun
School Glasgow School for Business and Society
Subject Economics
  • A (September start)
  • B (January start)

Summary of Content

The module focuses on international dimensions of strategy formulation, with particular emphasis on the issues and challenges managers face as their companies initiate and/or deepen involvement in international markets. Module content is discussed in the context of the competing and complementary goals of governments and international companies. The module draws on selected aspects of international business literature that can be used to inform managerial practice, particularly as that relates to the why, where and how decisions of international business strategy on both the corporate and subsidiary levels.


1. Strategy development in an international context. The global market opportunity assessment (GMOA) framework. 2. Globalisation, regional economic integration, and internationalisation of the firm. 3.Competing and complementary goals of governments and multinational companies. 4. International market entry methods; theories of internationalisation. 5.Typologies for international business strategies (corporate strategies). 6.Typologies for and strategies of subsidiaries of international firms (subsidiary strategies). 7.The foreign direct investment (fdi) decision and the role of fdi in industrial policy.

Learning Outcomes

On completion of the module students should be able to: Discuss the implications of “globalization” and “regional economic integration” for managers of international firms. Review a range of theories and frameworks related to internationalisation of the firm. Compare and contrast typologies of international corporate and subsidiary strategies. Apply theoretical frameworks to the practice of strategy development in an international context. Plan, implement, report and present findings of a group-based international business strategy project.

Teaching / Learning Strategy

As this is a Level IV Honours module, the LTAS is designed to build a bridge between theory and practice, to challenge students to learn independently, and to work largely in self-managed teams. The learning and teaching strategy employs a 'blended' approach of lectures, seminars, directed and independent learning, supported by interactive use of Blackboard to enhance flexibility during the learning process. The learning strategy is based on acquisition of a deep understanding of both international business and international business strategy theories and frameworks through lectures and readings from both the academic literature and current affairs publications and media. The syllabus is informed by the requirements of a number of professional bodies, and specifically the Institute for Export, and the Chartered Institutes of Marketing and Management, all of which emphasise the need for managers to have competences in (international) business planning. Lectures are used to communicate key concepts, theories, tools and techniques that underpin students' ability to answer examination questions and to carry out a group-based strategy project. Directed and independent reading and research, seminar and team-based discussions, combined with individual and group-based e-learning activities, are designed both to deepen understanding of lecture materials and to provide students with necessary support to develop skills in applying a range of analytical and decision-making tools to a practical strategy-related problem. The assessment strategy incorporates both formative and summative assessments, and is informed by research on work-related learning (wrl), and practice in the workplace. The formative element requires students, in groups, to complete a set of tasks, and to reflect on tutor and peer feedback received at key stages during the semester. The tasks relate mainly to the planning and execution of a group-based international business strategy project. The formative work done on the module contributes to a team-based summative report, the main findings of which are normally presented to a visiting manager. The assessment strategy consists of a written examination and a group-based assignment. Overall, seventy percent (70%) of marks on the module are allocated on an individual basis, and thirty percent (30%) on a group basis. (1) Group-based assignment (50%): Students plan, implement, report and present findings of an international business strategy project. Students in each group will receive two marks for their contribution to the group's output: a) Thirty percent (30%) of marks will be allocated on a group basis. b) Twenty percent (20%) of marks for group-work will be allocated on an individual basis by the module leader, based on a combination of group peer assessment and module leader review and discussion of individual contributions to group output. A range of tools are made available to enable students to self-assess and improve their group report prior to submission. These include self-assessment sheets, plagiarism detection software (e.g. Turnitin), and online referencing software (e.g. Refworks). (2) Individual examination (50%): A closed book examination, answering three questions from a choice of six.

Indicative Reading

The core text for this module is Cavusgil, T., Knight, G., and Risenberger, J.R., (2008), "International Business: Strategy, Management and the New realities", ISBN 0-13-173860-7 Additional texts in the library that are relevant to, and useful for, learning during this module are : Albaum, G.S., Duerr, E., (2008), "International marketing and export management", 6 th Edition, Financial Times, Prentice Hall Buckley, P.J., Ghauri, P.N. (Eds) (1999), "The Internationalisation of the Firm - A Reader", 2 nd Edition, International Thomson Business Press Rugman, A.M, Collinson, S. (2008), "International Business", 5 th Edition, Pearson Education Limited. Stonehouse, G., et al (2004), "Global and Transnational Business: Strategy and Management, Wiley, Chichester. Tayeb, M (2000), (Editor) "International Business: Theories, Policies and Practices" , Prentice Hall Thompson, A.A., Strickland, A.J., Gamble, J.E. (2009), "Crafting and executing strategy: the quest for competitive advantage : concepts and cases", 17 th Edition, McGraw-Hill - Irwin Wild, J.J. (2010), "International Business: The challenges of globalization", 5 th Edition, Pearson-Prentice Hall Academic Journals with relevant international business content : California Management Review European Management Journal European Management Review Journal of International Business Studies International Business Review International Marketing Review

Transferrable Skills

During attainment of the learning outcomes students are challenged to practice and develop personal and interpersonal skills in self-management, group-working, designing and carrying out market research and analysis, writing a management report, designing and delivering a professional Powerpoint presentation to a practicing manager, giving and receiving feedback.

Module Structure

Activity Total Hours
Assessment (FT) 18.00
Directed Learning (PT) 30.00
Directed Learning (FT) 30.00
GCU Learn (PT) 36.00
Independent Learning (PT) 88.00
Lectures (PT) 18.00
Lectures (FT) 18.00
Assessment (PT) 18.00
Seminars (PT) 10.00
GCU Learn (FT) 36.00
Independent Learning (FT) 88.00
Seminars (FT) 10.00

Assessment Methods

Component Duration Weighting Threshold Description
Exam (Exams Office) 2.00 50.00 35% One two hour written examination, with two answers required from four questions
Coursework 0.00 30.00 n/a A 4000-word group report and presentation
Coursework 2 0.00 20.00 n/a Individual contribution to group output