EUROPEAN BUSINESS

SHE Level 4
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code MHN105973
Module Leader James Campbell
School Glasgow School for Business and Society
Subject Economics
Trimester
  • B (January start)

Pre-Requisite Knowledge

Normally any appropriate level 3 Economics module or equivalent or study abroad

Summary of Content

This module will develop the students understanding of business organisations within a European context by analysing the main political economic and social factors which shape the European business environment.

Syllabus

European Business Environment:Relationship between the E.U. institutions and business; techniques for analysing changes in the business environment; political, economic and social trends.The Policies of the European UnionEconomic Policy, Competition Policy, Industrial Policy, Transport Policy, Regional Policy, Social Policy, Agricultural Policy, Environmental Policy, Enlargement.Trends in European BusinessStructure of business. Role of small and medium sized enterprises European consumer. Developments in Eastern Europe.

Learning Outcomes

On successful completion of the module students should be able to:Critically analyse the main environmental forces affecting business organisations within Europe. Critically evaluate the implications for business arising from the process of economic integration.Identify and analyse the opportunities and threats which result from changes in the European business environment.

Teaching / Learning Strategy

The teaching structure is based upon the use of case studies in seminars along with a number of thematic lectures.

Indicative Reading

J. Piggot and M. Cook International Business Economics: A European Perspective 2001, Prentice Hall 2nd ed. D Dinan Ever Closer Union 1999, Macmillan F. McDonald European Economic Integration 3rd edition, 1999, Longman Web sites http://europa.eu.int

Transferrable Skills

Learning skills: ability to use library skills and information technology to carry out the research necessary to fulfil the requirement of the seminar programme and coursework. Communication: ability to express concepts and arguments with clarity and confidence. These skills will be acquired through both individual and group oral presentations. Written communication skills are enhanced by the requirement to submit an individual essay and a group report. Groupwork: ability to work as part of a group undertaking an analysis of a European industry. Specifically the skills which are developed here include, ability to carry out group tasks, to take the initiative and lead others. Self-Management: ability to set personal objectives and manage time and tasks.

Module Structure

Activity Total Hours
Seminars (FT) 12.00
Lectures (FT) 36.00
Independent Learning (FT) 122.00
Assessment (FT) 30.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 0.00 20.00 n/a Seminar Paper
Exam (Exams Office) 3.00 60.00 35% Formal exam
Coursework 0.00 20.00 n/a Group Project