SHE Level 4
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code MHH624659
Module Leader Martin MacDonald
School School of Computing, Engineering and Built Environment
Subject SCEBE - School Office
  • A (September start)
  • B (January start)

Summary of Content

This aim of this course is to explore the realities and implications of E-Commerce from a marketer's perspective. The course introduces the infrastructure and business models that are used to establish and maintain a web presence for a business. Students will study the trends that have evolved, learn the methods and standards currently exists, learn how to analyze existing business web activityand develop web business strategies for launching and maintaining business activities on the net.


The teaching syllabus will cover the following areas: Overview of E-Commerce: Traditional commerce and E commerce ,Role of the Internet and the Web, Benefits of E-Commerce,Framework of E-Commerce, Business to Business to Business, Business to Customer, Customer to Customer. Applications of E-Commerce: Application of E Commerce in Direct Marketing and Selling, Value Chain Integration, Supply Chain Management, Corporate Purchasing, Financial and Information Services, Obstacles in adopting E-Commerce Applications, Future of E Commerce. Electronic payment systems: Online payment processing, Payment methods through Smart cards, Digital currencies. Security: Electronic commerce threats, Cyber Security, Essentials of E-commerce application security, Protocols for the public Transport of private information, Implementing E-Commerce Enterprise Application security integration. Customer effective web design: E-Commerce web site creation, Managing E-Commerce Web site development, Building shopping cart applications, Mobile Electronic Commerce.

Learning Outcomes

On completion of this module the student should be able to:1. Discuss various e-commerce models and issues in online marketing. (AM1)2. Describe the evolving methodological issues pertaining to e-commerce system development and its applications.( AM1)3. Explain current and emerging methods for online payment.(AM1,AM5)4. Appraise the concepts important to online security.(AM1,AM5)5. Develop e-commerce application by using appropriate development tools and techniques.(AM1,AM5)

Teaching / Learning Strategy

The main teaching method will be based on lectures with laboratory exercises used to relate theoretical concepts to practical experience onimplementing ecommerce applications. Lectures give the knowledge of tools, technologies, concepts and processes that comprise the technical infrastructure of e-commerce environment. Students will perform hands-on activities on designing and building e-commerce web sites.

Indicative Reading

-270 1. Pete Loshin, John Vacca (2004) Electronic Commerce, 4 th Edition, Massachusetts: Charles River Media. 2. Jeffrey,F.R. and Bernard,J.J.(2003) Introduction to E-Commerce, 2 nd Edition, Tata Mc-Graw Hill. 3. Greenstein (2000), Electronic Commerce, Tata Mc-Graw Hill.

Transferrable Skills

Laboratories make the students to collectively demonstrate their knowledge of the ecommerce fundamentals through creation of an actual E-Commerce initiative. Problem solving and Communication skills are enhanced through Lab reports. Through project based course works students will improve their Interpersonal, team skills and software testing literacy.

Module Structure

Activity Total Hours
Assessment (FT) 16.00
Independent Learning (FT) 100.00
Practicals (FT) 56.00
Lectures (FT) 28.00

Assessment Methods

Component Duration Weighting Threshold Description
Exam (School) 1.50 25.00 n/a Mid-term test - Unseen written examination-1½ Hours
Exam (School) 1.50 25.00 n/a End-term test - Unseen written examination-1½ Hours
Coursework 1 n/a 50.00 n/a Assignment on developing e-commerce based website with report (word count - 1500 to 2000)