SHE Level 4
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code MHG525636
Module Leader Simon Haslett
School School of Computing, Engineering and Built Environment
Subject Applied Computer Games
  • B (January start)

Summary of Content

This module supports students as they prepare to enter industry. Students will investigate options for self promotion and portfolio formats including digital and print, evaluate and apply them appropriately according to their discipline. Visual style and identity will be developed and applied to their self promotion formats. Reflecting on past work and academic feedback, students will be supported to further develop, improve and adapt work where appropriate. Opportunities to create new, quality design work will be encouraged to build on existing work and show diversify and breadth across a variety of media. Self-promotion, creating specialised portfolios and presentation/communication techniques will be explored. Students will develop an understanding of current trends in the creative industries, digital media and design practice. Opportunities for new work: Students will also be given an opportunity to fill gaps in their portfolio by fulfilling supplied briefs independently (e.g. client-led, self-initiated, work placement projects and design competitions: Self-promotion - techniques and media Portfolio formats: Traditional Print; Digital; Online. Visual style and identity - Visual presence; Reflection - critically evaluating work, implementing feedback and modifying it accordingly. Communicating professionally: Speaking, writing and presenting confidently.


The following key topics will be explored: Self-promotion - techniques and media Portfolio formats: Traditional Print, Digital, Online Showreel Visual style and identity - visual presence, Reflection - critically evaluating work, implementing feedback and modifying it accordingly Communicating professionally - speaking, writing and presenting confidently Layout - pacing, quality, consistency Marketing - approaches and strategies appropriate for targeted industry Current Trends - research investigating and understanding industry trends and demands Opportunities for new work - students will also be given an opportunity to fill gaps in their portfolio by fulfilling supplied briefs independently (e.g. client-led, self-initiated, work placement projects and design competitions)

Learning Outcomes

On completion of this module, students should be able to: 1. Research into current trends in creative industries, design and digital media practice to inform self-promotion strategy 2. Identify career goals and create an appropriate portfolio and self-promotion strategy 3. Critically evaluate and reflect upon individual design work and modify, implementing feedback 4. Develop an appropriate visual identity for self-promotion 5. Produce and present a varied portfolio in an appropriate format

Teaching / Learning Strategy

The University 'Strategy for Learning' documentation has informed the learning and teaching strategy for this module. The module material will be introduced through lectures, while practical exercises, based on the lecture material, will be given to students for their laboratory sessions. Tutorials will be used to help explain and elaborate on both the lecture material and the laboratory exercises. Full use will be made of GCU Learn to provide Lecture-based and related study materials, along with sample solutions of Tutorial and Laboratory exercises, thus encouraging the development of independent learning and allowing self-reflective feedback on student performance. Staff-based feedback on student performance for submitted work will be provided in line with the University feedback policy, with summative feedback and grades on the coursework assessment utilising GCU Learn. The additional interactive discussion features of GCU Learn will be utilised, as appropriate to the module, to stimulate independent and flexible student learning out with scheduled class time.

Indicative Reading

Anderson, D. (2016). Stand Out: Design a personal brand. Build a killer portfolio. Find a great design job. Peachpit Press. ISBN-13: 978-0134134086 Baron, C. (2009). Designing a Digital Portfolio. 2nd edition. New Riders. ISBN: 0321637518. Caan, J. (2012). Get The Job You Really Want. Penguin. ISBN-13: 978-0241950685 Carter, D, E. (2009). Big Book of Self Promotion. Collins Design. ISBN: 0061691690. Hughes, J. ().Marginal Gains: 80 ways to take your resume to the next level. ISBN-13: 978-1520629537

Transferrable Skills

-360 Communication skills, written, oral and listening Computer literacy Self confidence, self discipline & self reliance (independent working) Awareness of strengths and weaknesses Creativity, innovation & independent thinking Knowledge of international affairs Appreciating and desiring the need for continuing professional development Entrepreneurial, independence and risk-taking Ability to prioritise tasks and time management Presentation skills Commercial awareness

Module Structure

Activity Total Hours
Tutorials (FT) 12.00
Assessment (FT) 20.00
Independent Learning (FT) 120.00
Seminars (FT) 24.00
Practicals (FT) 24.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 1 n/a 100.00 40% Practical Based Assignment