SHE Level 4
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code MHG513193
Module Leader Simon Haslett
School School of Computing, Engineering and Built Environment
Subject Applied Computer Games
  • B (January start)

Summary of Content

This module supports students as they prepare to enter industry. Students will investigate options for self promotion and portfolio formats including digital and print, evaluate and apply them appropriately using their own design work. Visual identity will be developed and applied to their self promotion formats. Reflecting on past work and academic feedback, students will be supported to further develop, improve and adapt work where appropriate. Opportunities to create new, quality design work will be encouraged to build on existing work and show diversify and breadth across a variety of media. Self-promotion, creating specialised portfolios and presentation/communication techniques will be explored. Students will develop an understanding of current trends in the creative industries, digital media and design practice.


The following key topics will be explored: Self-promotion - techniques and media Portfolio formats: Traditional Print, Digital, Online Showreel Visual style and identity - visual presence, Reflection - critically evaluating work, implementing feedback and modifying it accordingly Communicating professionally - speaking, writing and presenting confidently Layout - pacing, quality, consistency Marketing - approaches and strategies Current Trends - research investigating and understanding the industry Opportunities for new work - students will also be given an opportunity to fill gaps in their portfolio by fulfilling supplied briefs independently (e.g. client-led, self-initiated, work placement projects and design competitions)

Learning Outcomes

On completion of this module, students should be able to: Research into current trends in creative industries, design and digital media practice to inform self promotion strategy Identify career goals and create an appropriate portfolio and self promotion strategy Critically evaluate and reflect upon individual design work and modify, implementing feedback Develop an appropriate visual identity for self promotion Produce and present a varied portfolio in an appropriate format

Teaching / Learning Strategy

Lectures by academics, practising designers or representatives from creative industries will introduce key topics and give appropriate guidance. Student will present work for peer and tutor feedback in group seminars to include guest tutors where appropriate.

Indicative Reading

Baron, C., Designing a Digital Portfolio 2nd edition (2009), New Riders, ISBN 0321637518 Carter, D. E., Big Book of Self Promotion (2009), Collins Design, ISBN 0061691690 Eisenman, S., Building Design Portfolios: Innovative concepts for presenting your work (2008), Rockport Publishers, ISBN 1592534384 Evamy, M., Logo (2007), Laurence King, ISBN 185669528X Guitton, P., 100% Design Portfolio (2006), Index Book, ISBN 8496309568 Shaughnessy, A., How to be a Graphic Designer, without losing your soul (2005), Laurence King, ISBN 1856694100

Transferrable Skills

Reflective practice Commercial awareness Self-management Presentation skills Employability Planning Design skills

Module Structure

Activity Total Hours
Assessment (FT) 20.00
Lectures (FT) 6.00
Seminars (FT) 12.00
Independent Learning (FT) 162.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 1 n/a 100.00 40% class work culminating in final asessment