MOTION GRAPHICS

SHE Level 3
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code M3W222972
Module Leader Helen Buchanan
School School of Computing, Engineering and Built Environment
Subject Applied Computer Games
Trimester
  • A (September start)

Summary of Content

This module introduces the key principles, processes and techniques involved in creating motion graphic sequences for screen media. Students will explore and apply creative technique for motion graphics using an appropriate range of digital production methods. They will explore and evaluate historical and contemporary motion graphics practice. Students will apply knowledge and practical software skills gained in the design, plan and creation of a short motion graphics sequence and folio of motion graphic techniques.

Syllabus

Key principles Visual communication utilising time, motion and space; motion literacy; choreography of visual elements, rhythm/pattern, colour, contrast Motion Graphics Techniques Keyframe Animation, Compositing, Layers, Camera Tracking, Motion Tracking, Masks Chroma and Alpha Keying, 2D and 3D space. Lighting, Rendering, Special Effects. Technical Issues: File formats, resolution, frame rate, aspect ratio, consideration for outputs Production Processes: Research, Conceptualisation, Design, Storyboarding, Preparation of Assets, Animatics, Compositing, Audio Synchronisation, Production planning and workflow, Post Production Motion Graphics in context Historical and contemporary motion graphics Titling & Kinetic Typography Screen media: Broadcast TV, film, advertising, idents

Learning Outcomes

On completion of this module, students should be able to:Recognise and apply the key principles and techniques in the creation of motion graphic sequences Demonstrate knowledge of production processes and technical issues for motion graphicsDesign, plan and create a short motion graphic sequence using appropriate digital production methodsEvaluate examples of motion graphics practice designed for a range of screen based media and purposesCritically evaluate their own work with respect to quality and professional standards

Teaching / Learning Strategy

-46 The University 'Strategy for Learning' documentation has informed the learning and teaching strategy for this module. The module material will be introduced through lectures, while practical exercises will be offered to students for sessions in digital design studios equipped with industry standard software. Seminars will be used to review students' work in group and peer feedback sessions and help clarify and elaborate on both the lecture material and the practical exercises. Full use will be made of GCU Learn to provide lecture-based and related study materials, along with sample solutions of seminar and practical exercises, thus encouraging the development of independent learning and allowing self-reflective feedback on student performance. Staff-based feedback on student performance for submitted work will be provided in line with the University feedback policy, with summative feedback and grades on the coursework assessment utilising GCU Learn. The additional interactive discussion features of GCU Learn may be utilised, as appropriate to the module, to stimulate independent and flexible student learning outwith scheduled class time. Practice based exercises in digital media studios to include group interaction and individual practice in motion graphic production techniques. In the studio environment, students will be expected to meet interim deadlines for design and planning and share their digital practice with peers. Individual independent study, practice, and directed learning will be utilised. Formative tasks, tutor/peer critiques are integrated into the learning process. VLE (GCU Learn) will be used to disseminate course materials with supporting notes, assignments, exercises and external web links to professional practice and online tutorials. Lectures require A/V projection equipment for PC, DVD, video display and internet access. V.

Indicative Reading

Meyer, T&C (2010) Creating Motion Graphics with After Effects. Focal Press ISBN 0240814150 Braha. Y, B (2010) ~Creative Motion Graphic Titling for Film, Video, and the Web Dynamic Motion Graphic Title Design focal Press ISBN 978-0-240-81419-3 Taylor, A (2010) Design Essentials for the Motion Media Artist: A Practical Guide to Principles & Techniques Focal Press ISBN 978-0-024-811819 Diezmann & Gremmier (2008) Grids for The Dynamic Image ISBN 9-782884-790086 Krasner J, (2008) Motion Graphics Design, Applied History and Aesthetics, Focal Press ISBN 978-0240809892 Zettl, H (2007) Sight, Sounds, Motion: Applied Media Aesthetics Wadsworth 1999 ISBN 0-534-52677-2 Woolman, M (2005)Type in Motion 2 Thames and Hudson ISBN 978-0500512432

Transferrable Skills

D1 Specialist knowledge and application D2 Critical thinking and problem solving D3 Critical analysis D4 Communication skills, written, oral and listening D6 Effective information retrieval and research skills D7 Computer literacy D8 Self confidence, self discipline & self reliance (independent working) D9 Awareness of strengths and weaknesses D10 Creativity, innovation & independent thinking D17 Presentation skills

Module Structure

Activity Total Hours
Assessment (FT) 18.00
Lectures (FT) 12.00
Independent Learning (FT) 122.00
Seminars (FT) 12.00
Practicals (FT) 36.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 2 n/a 50.00 35% Plan, design and creation of Motion Graphic Sequence
Coursework 3 n/a 30.00 35% Report (1200 words)
Coursework 1 n/a 20.00 35% Digital Folio of Motion Graphic Techniques