MOTION GRAPHICS

SHE Level 3
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code M3W213183
Module Leader n/a
School School of Computing, Engineering and Built Environment
Subject Applied Computer Games
Trimester
  • B (January start)

Pre-Requisite Knowledge

SECC115 Digital Design Skills, SECC117 Digital Media Techniques or equivalent

Summary of Content

This module introduces the key principles, processes and techniques involved in creating motion graphics sequences and visual effects for screen media. Students will explore and apply creative technique for motion graphics using an appropriate range of digital production methods. They will explore and evaluate historical and contemporary motion graphics practice. Students will apply knowledge and practical skills gained in the design, plan and creation of a short motion graphics sequence and folio of motion graphic techniques.

Syllabus

Key principles: Time, Keyframes, Compositing Techniques Motion Graphics Techniques Special Effects Compositing Lighting and Rendering, Chroma and Alpha Keying, Production Processes: Research, Conceptualisation, Design, Preparation of Assets, Storyboarding, Animatics, Compositing Techniques, Audio Synchronisation, Production planning and workflow, Post Production Digital Production Methods: 2D and 3D Technical Issues: Motion Graphics Practice Historical and contemporary motion graphics Idents Motion Typography Development of animation: pre-digital to present Screen media: DVD menu, TV, Film, Current animation software: a range of 2D/3D animation software, motion graphics, post production

Learning Outcomes

On completion of this module, students should be able to:Describe the key principles of motion graphics and a range of motion graphics techniquesDemonstrate an understanding of production processes and technical issues for motion graphicsDesign, plan and create a short motion graphic sequence using appropriate digital production methodsEvaluate examples of motion graphics practice designed for a range of screen based media and purposesAnalyse and evaluate the features and appropriateness of current digital production softwareCritically evaluate their own work with respect to quality and professional standardsCreate a folio of evidence of motion graphic techniques

Teaching / Learning Strategy

Lectures require A/V projection equipment for PC, DVD, video display and internet access. Individual practical exercises in digital production techniques in supervised computer labs equipped with a range of appropriate software. Students are expected to meet interim deadlines for design, planning and production stages. Formative tasks, tutor/peer critiques are integrated into the learning process. Individual independent study and practice, directed learning. VLE (GCU Learn) used to disseminate course materials with supporting notes, assignments, exercises and external web links. Assessment will consist of 1 coursework: Design, Plan and Produce a digital animated sequence meeting interim deadlines with supporting written report (1500 words) 100%.

Indicative Reading

Recommended: Wells, P (2006) The Fundamentals of Animation, AVA Academic ISBN 978-2-940373-70-3 Wells, P (2009) Understanding Animation, AVA Academic ISBN 978-0415397-30-8 Chong, A (2007) Digital Animation, Basics Animation 02 (AVA Academic ISBN 978-2-940373-56-7 Meyer, T&C Creating Motion Graphics with After Effects. Focal ress ISBN 978-0-240-81010-2. Braha. Y, B (2010) ~Creatie otion Graphic Titling for Film, Video, and the WebDynamic Motion Graphic Title Design focal Press ISBN 978-0-240-81419-3 Taylor, A (2010) Design Essentials for the Motion Media Artist: A Practical Guide to Principles & Techniques Focal Press ISBN 978-0-024-811819 Williams, R (2001) The Animator's Survival Kit Faber & Faber ISBN 0-571-20228-4 Background Diezmann & Gremmier (2008) gRIDS FOR THE dYNAMIC iMAGE isbn 9-782884-790086 Wells, P, (2007) Scriptwriting, Basics Animation 01 AVA Academic ISBN 978-2-940373-16-1 Wells, P, (2008) Drawing for Animation, Basics Animation 03 AVA Academic ISBN 978-2-940373-70-3 Krasner J, (2008) Motion Graphics Design, Applied History and Aesthetics, Focal Press ISBN 978-0240809892 Jones, Kely, Rosson, Wolfe (2007) Foundation Flash Cartoon Animation, Friends of Ed ISBN 978-1-59059-912-9 Shaw, (2008) Stop Motion: Craft Skills for Model Animation (Focal Press Visual Effects and Animation) Zettl, H (2007) Sight, Sounds, Motion Applied Media Aesthetics Wadsworth 1999 ISBN 0-534-52677-2 Woolman, M (2005)Type in Motion 2 Thames and Hudson ISBN 978-0500512432 British Animation Awards DVDs can be borrowed from library Feature Film DVDs in library: The Triplets of Belleville (2003) Waltz with Bashir (2008) Persepolis (2008) Spirited Away (2001) http://www.computerarts.co.uk Online magazine for all aspects of computer arts including animation http://www.bfi.org.uk British Film Institute http://www.britishanimationawards.com British Animation Awards http://nfb.ca National Film Board of Canada Various appropriate websites will be utilised as examples of animation practice and software tutorials

Transferrable Skills

Design Skills Creativity Skills Problem Solving Skills Communication Skills

Module Structure

Activity Total Hours
Seminars (FT) 12.00
Practicals (FT) 36.00
Lectures (FT) 12.00
Assessment (FT) 40.00
Independent Learning (FT) 100.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 0.00 100.00 40% lab work and courseworks culminating in module mark