SHE Level 3
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code M3P325445
Module Leader Heike Puchan
School Glasgow School for Business and Society
Subject Media and Journalism
  • A (September start)
  • B (January start)

Summary of Content

This module introduces students to the writing, newsgathering, interviewing, production and editing skills required by journalists to make a podcast. Streaming audio has become easier to access and is readily available on tech devices. It's been described as 'The Netflix-style equivalent of audio'. This presents a huge opportunity for publishers, marketers, journalists, and communication professionals to connect with audiences via this new media platform. Students will be introduced to this digital audio revolution which is growing in popularity. Lectures and seminars will be geared towards the task of producing a high-standard podcast as part of a team. They will be required to develop an original, in-depth and interesting long-form magazine-style feature programme including interviews/discussion/narrators etc They will be tasked with unearthing evergreen, fresh and original content covering the fields of, for example, news, features and/or investigative. This will cover real life and/or human interest stories and may lead to exposing unknown old stories. They will hear first hand from industry professionals in guest speaker/lecturer roles. Aim to upload and broadcast students' podcasts to real audience using iTunes and Google Play , e xplore sponsorship and advertising options?, and enhance students skills in marketing and promoting their own cultural products. By producing and uploading real content, they will help enhance the university's brand locally and globally. This new media platform will build on GCU and Journalism School's reputation for producing print, television, radio and online-ready students.? b7 Coming of age - loss of innocence.? b7 Empowerment - battles to gain this, how unachievable is it still for some?? b7 Justice - the fight for, injustice, truth versus justice.? b7 Prejudice - racism, bigotry, snobbery, dealing with it, fighting it, admitting it.? Students are provided with formative and summative feedback via a variety of mechanisms. Feedback on coursework is normally provided within 3 working weeks of submission


Lecture and workshops will be covering the following topics: -360 - Introduction to podcasting, examples of those radio-style programmes in industry, what makes a great online broadcast. Different styles and formats - Reporting - Interviewing tips - Script writing - Introduction to audio package making, recording, production techniques/editing audio content/add music etc - Distribution - how to upload your podcast to audio host or app sites like SoundCloud /iTunes and Google Play - Promoting your podcasts in the blogosphere, online discussion groups, and social networking sites. - How to engage with your audience. Demographics of listeners. - Monetise your product: Seeking out sponsors, advertising, and subscriptions

Learning Outcomes

1 Learning OutcomesOn successful completion of this module, the student should be able to:- Understand the growing importance of podcasting.- Use a range of research, interviewing, writing, audio and editing skills.- Exercise autonomy and initiative in creative developing, planning and producing digital audio journalism.- Demonstrate an ability to write text for digital audio and perform functions including editing and production.

Teaching / Learning Strategy

The module will delivered by a series of 12 x 1hr lectures and 12 x 120minute practical workshops on podcasting GCULearn plays a vital part in the GSBS learning and teaching strategy as a blended learning tool. The School will ensure that all modules are not only GCULearn-enabled, but also at the cutting edge in developing online learning materials. Academic staff and the Learning Technologists will continue to work together to develop and operate all modules on GCULearn, ensuring effective student support and information sharing. All assessment is coursework -360 - 1 x assignment Week 4. Report outlining students' plan for podcast including details of story angle, possible interviewees, programme structure, roles undertaken etc. -360 - 1 x assignment Week 12. Produce a news feature-style podcast of 20-30 minutes duration. It can be produced as one part or multi-part. As part of a team of three each will take roles of, for example, narrator, producer, researcher, fact checker, reporter etc, and you will be required to carry out three of these each (ie move around job every four weeks). -360 - 1 x assignment Week 12. Students are required to produce a journal revealing their methods, issues faced, explaining how they overcame problems and detail timeline of who they interviewed, where was it held, what production techniques were used in the podcast Subject matters for the podcast could include: b7 Ambition - getting what you want, stunted by, thwarted.?

Indicative Reading

-567 Books and articles: -Cochrane, Todd (2005) Podcasting The Do -It- Yourself Guide , London: John Wiley. -Salvador Briggman (2017) Podcasting for Beginners: Start, Grow and Monetize Your Podcast <>. -Eiman, Mike (2017) Learn How to Stop Babbling and Start Podcasting Like a Pro. -Abel, Jessica (2015) Out on the Wire: The Storytelling Secrets of the New Masters of Radio <>.

Transferrable Skills

By the end of this module students will have gained competence in the following key areas: - Enhanced understanding of audio production and the media production industry; - Confidence in undertaking research and planning production; - Strong written and oral communication skills; - Enhanced media technology skills. -Enhanced understanding of pitching and marketing ideas in the creative industries.

Module Structure

Activity Total Hours
Practicals (FT) 24.00
Lectures (FT) 12.00
Assessment (FT) 20.00
Independent Learning (FT) 144.00

Assessment Methods

Component Duration Weighting Threshold Description
Podcast Plan & Journal n/a 30.00 35% Podcast outline Plan wk4Reflective Journal 1500 words wk14
Podcast Production n/a 70.00 35% Podcast Production wk12