SHE Level 3
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code M3P323254
Module Leader Helena Bassil-Morozow
School Glasgow School for Business and Society
Subject Media and Journalism
  • A (September start)

Summary of Content

This module has two closely interrelated aims. In the first instance it examines the relevance of the concepts of discourse and ideology to an understanding of the contemporary media, exploring the relationship between media discourses and broader ideological positions within British and other societies. Concurrently with this focus on discourse theory the module also aims to introduce students to a range of associated Research Methods, paying particular attention to semiotics, Critical Discourse Analysis and a more broadly Foucauldian approach to the analysis of discourse and discursive formations.


The module begins with an agenda-setting section in which key terms, concepts and methodological approaches are introduced or revisited. Thereafter, the module applies these theories and methods to various genres of media as follows: news (values, structure and point of view); mediatised political communication; Science Fiction; Modern and Postmodern advertising; film; music; online interaction, and to representations of various aspects of identity as follows: gender and sexuality, race and ethnicity, social class and poverty, disability. The applied lectures take a range of complementary forms: broad overviews, chronological developments and specific case studies.

Learning Outcomes

By the end of this module, students should be able to:(1) identify and evaluate some of the principal theoretical and analytic approaches to discourse and ideology.(2) assess the relevance of these concepts to a discussion of contemporary media texts.(3) conduct independent critical analysis of media discourses through an examination of specific texts, using these concepts and techniques. (4) present sometimes complex ideas with increased confidence in both written and oral form.

Teaching / Learning Strategy

Teaching takes the form of two lectures and one seminar each week. Lectures develop the key concepts underpinning the module. Seminars relate these to the analysis of texts from a variety of media, the bulk of which will have been identified by students. Group presentation work enables students to select a topic for developed analysis. There is a required minimum of 50% attendance at seminars.

Indicative Reading

Baddeley, Gavin (2000). Dissecting Marilyn Manson. (Plexus Publishing). Barthes, R (1993,1957). Mythologies. (Vintage),. Bell, D. and Kennedy, B. (2006). The Cybercultures Reader. (Routledge). Beynon, John (2002) Masculinities and Culture, Open University Press Bilson, Anne (2005). Buffy the Vampire Slayer. (BFI). Brottman, Mikita (2005) High Theory/Low Culture. Palgrave Macmillan Campbell, Joseph (1983, 1968). Creative Mythologies: Masks of God Volume 4. (Penguin). Clover, Carol (1992). Men, Women & Chainsaws: Gender in the Modern Horror Film (BFI, London). Cook, Guy (2001) The Discourse of Advertising , 2 nd ed., Routledge. Corner, John and Pels, Dick (2003) Media and the restyling of Politics , Sage. Dines, Gill (2002) Gender, Race and Class in Media: A Text-Reader , Sage. Fairclough, Norman (1995) Media Discourse , Edward Arnold. Matheson, Donald (2005) Media Discourses: Analysing Media Texts, Open University Press Jaworski, Adam and Coupland, Nikolas (eds.) (1999) The Discourse Reader, Routledge McKendrick, John H., Sinclair, Stephen, Irwin, Anthea, O'Donnell, Hugh, Scott, Gill and Dobbie, Louise (2008) The Media, Poverty and Public Opinion in the UK , Joseph Rowntree Foundation. Pointon, Ann and Davies, Chris (eds.) (2008) Framed: Interrogating Disability in the Media , British Film Institute. Roberts, Adam (2000). The New Critical Idiom: Science Fiction. (Routledge). Thussu, Daya Kishan (2008) News as Entertainment: The Rise of Global Infotainment , Sage. V3image (2007). A Beginner's Guide to Second Life. (Archebooks Publishing). Whelehan, I. (2000) Popular Culture and the Future of Feminism , The Women's Press

Transferrable Skills

Students are encouraged to develop the following transferable skills: 1 ability to relate theory to analysis, particularly techniques for detailed analysis of texts; 2 development of group-working skills; 3 development of research and time-management skills; 4 development of oral presentation and interactional skills; 5 development of logical thinking and the convincing presentation of an argument in written form; 6 enhancement of presentation of written work.

Module Structure

Activity Total Hours
Assessment (FT) 28.00
Tutorials (FT) 4.00
Lectures (FT) 24.00
Seminars (FT) 12.00
Independent Learning (FT) 132.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 2 n/a 30.00 35% Annotated Bibliography
Coursework 1 n/a 40.00 35% Analysis Portfolio
Coursework 3 n/a 30.00 35% Seminar - Student Led