SHE Level 3
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code M3N809511
Module Leader John Cook
School Glasgow School for Business and Society
Subject Tourism and Events
  • B (January start)

Pre-Requisite Knowledge

Successful completion of GCU Level 2, or equivalent.

Summary of Content

This module is designed to meet the specific needs of students preparing to undertake research in the cultural sector, and draws on a range of theoretical and analytical frameworks chosen with that aim in mind. It introduces students to the nature of academic research within that sector, provides an introduction to a range of quantitative and qualitative approaches and their associated research methods, and also covers ethical aspects relating to such research. It involves the production of a research proposal which will provide the basis for the Level 4 Honours Dissertation.


An introduction to research in the Cultural Sector Defining an object of study Working with, critiquing and referencing printed and electronic sources An introduction to research methodologies Quantitative v. qualitative approaches An introduction to forms of basic statistical analysis Designing, implementing and analysing questionnaires Carrying out focus groups and interviews An introduction to semiotics Narrative analysis and discourse analysis Analysing the moving image An introduction to approaches to analysing audio, radio and music texts Plagiarism and ethics Evaluating research

Learning Outcomes

On completion of this module the student should be able to:Demonstrate a critical understanding of the research processHandle basic statistical proceduresCritique secondary literatureProvide a rationale for the use of a specific research method (or range of research methods) with a view to a future research projectWrite a research proposal.

Teaching / Learning Strategy

Lectures, lab-based statistical workshops and workshop-style seminars contextualized for each specific programme stream Formative assessment via an assignment based on the use of statistics and a critique of secondary literature; summative assessment in the form of a completed research proposal A number of dedicated workshops will be organised in order to provide guidance in producing the research proposal

Indicative Reading

Arksey, H. and Knight, P. (1999) Interviewing for Social Scientists, London: Sage Bell, A and Garrett, P (1998) (eds.) Approaches to Media Discourse Oxford: Blackwell Bertrand I. and P. Hughes, Media Research Methods: Audiences, Institutions, Texts, London: Palgrave, 2005 Blaikie, N. (1993), Approaches to Social Enquiry, Cambridge: Polity Press Bryman, A. (2001) Social Research Methods, Oxford, Oxford University Press. Chandler, D. (2001) Semiotics: The Basics. London: Routledge. Clough, C. and Nutbrown, C. (2000) A Student's Guide to Methodology, London: Sage. Delin, J (2000) The Language of Everyday Life London: Sage De Vauss, D. (2001) Research Design in Social Research. London: Sage Fowler, R (1991) Language in the News: Discourse and Ideology in the Press London: Routledge Field, A. (2005) Discovering Statistics Using SPSS. London: Sage. Gummeson, E. (2000) Qualitative Methods in Management Research. London: Sage. Hillway, W. and Jefferson, T. (2000) Doing Qualitative Research Differently, London: Sage. Saunders, M, Lewis, P and Thornhill, A. (2007) Research Methods for Business Students, London: Prentice Hall Silverman, D (2004) Qualitative Research: Theory, Method and Practice 2nd ed. London: Sage.

Transferrable Skills

self-discipline ability to reflect reliability integrity honesty and regard for others. ability to prioritise tasks time management

Module Structure

Activity Total Hours
Assessment (FT) 34.00
Lectures (FT) 12.00
Practicals (FT) 6.00
Independent Learning (FT) 100.00
Assessment (FT) 30.00
Seminars (FT) 24.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 0.00 30.00 35% Formative assessment comprising a quantitative methods assignment (30%).
Coursework 0.00 70.00 35% Research proposal (3000 words)