SHE Level 3
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code M3N525560
Module Leader Diane Cook
School Glasgow School for Business and Society
Subject Fashion and Marketing
  • B (January start)

Pre-Requisite Knowledge

Fashion design for industry 1 or equivalent - this is a core module

Summary of Content

Students will construct an outfit developed from FDI1 in trimester A. The outfit will be followed through from more complex range of pattern construction techniques to completion using industrial production methods. The student's design vision will be carried through to brand image development and promotion. Summary of how PRME-related issues / topics are covered in this module : An awareness of responsible management of resources (materials and processes) is considered and highlighted throughout the module as well as the impact both locally and globally. The production and selection of fabrics in design projects is highlighted in the lectures and practical classes and sustainable design is included in the reading list. The materials used within the studio are organically produced and ethically sourced wherever possible, for example organic calico is used to make garment toiles. Waste paper and fabrics are also recycled.


practical classes - 36 hours technical drawing pattern cutting toile development garment development and production brand concept, market and retail brand promotion and styling costing and production specifications

Learning Outcomes

On successful completion of this module, the student should be able to:1. Construct appropriate production patterns for a fashion outfit2. Select and make appropriate use of materials3. Produce garments with an emphasis on quality and fit4. Produce garment production specifications and costings5. Produce a promotional concept appropriate for the target market6. Style, accessorise and present a fashion collection in a manner appropriate for the target market

Teaching / Learning Strategy

Learning is applied through practical development of structure, shape and form on the body in 2D and 3D formats. This will consist of 3 hours per week studio based practical workshops, presentations and discussions. Digital technology is utlised as a resource within the learning strategy, e.g., CAD, Pinterest, Storify, blogs will also allow access to information and communicatons in the global fashion community. Feedback strategy: Feedback will be given on a contnuous basis, with writen summatve feedback within 3 weeks provided through grade mark for each assessment.

Indicative Reading

-360 Pattern Cutting Aldrich, W (2008) Metric Pattern Cutting, Wiley Blackwell, Oxford Aldrich, W (2007) Fabric, Form and Flat Pattern Cutting, Wiley Blackwell, Oxford Aldrich, W (2006) Metric Pattern Cutting for Menswear, Wiley Blackwell, Oxford Aldrich, W (2000) Metric Pattern Cutting for Childrenswear, Wiley Blackwell, Oxford Bray, N (2003) Dress Fitting (Classic Edition), Blackwell Joseph-Armstrong, H (2000) Draping For Apparel Design, Fairchild publications, New York Lo, D, C, (2011) Pattern Cutting, Laurence Szkutnicka, B. (2010) Technical Drawing For Fashion (Portfolio Skills), Laurence King Tomoko N (2006) Pattern magic Vol 1 Tomoko N (2007) Pattern magic Vol 2 Wolf, C (1996) The Art of Manipulating Fabric, KP Books Fashion Promotion Diamond, J. Diamond, E (1998) Fashion Advertising and Promotion, Fairchild Books Dingemans, J (1999) Mastering - Fashion Styling, Macmillan, London Easey, M (2008) Fashion Marketing, Wiley Blackwell, Oxford Hines, T. & Bruce, M. (2006) Fashion Marketing and Contemporary Issues, Butterworth and Heinemann, Oxford Jackson, T, Shaw, D (2006) The Fashion Handbook (Media Practice), Routledge Jobling, P (1999) Fashion Spreads: Word and Image in Fashion Photography, Berg, London Sheridan, J (2010) Fashion, Media, Promotion: The New Black Magic, Wiley Sherril, M and Karmel, C, A (2002) Stylemakers: Inside Fashion, Monacelli, New York Shinkle, E (2008) Fashion as a Photograph: viewing and reviewing images of fashion, IB Taurus, London Academic Journals Design Management Fashion Marketing and Management Journal of Clothing Technology and Management Internatonal Journal of Clothing Science and Technology Journal of the Textile Institute Fashion Practices: Journal of Design, Creative Process and the Fashion Industry Journal of Consumer Research Trade and Source Journals Vogue, Textile View, ID, Dazed and Confused, DR, Raw Vision, Selvedge Sunday Times Websites <> <> <> <>

Transferrable Skills

By the end of this module students will have gained competence in the following key areas: confidence in 2 dimensional and 3 dimensional visualisation and construction techniques, critcal evaluation, synthesis, divergent thinking, communication, self-motivation, managing workloads, responsible consideration to the environment, meeting deadlines.

Module Structure

Activity Total Hours
Assessment (FT) 50.00
Independent Learning (FT) 114.00
Practicals (FT) 36.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 1 n/a 100.00 40% individual portfolio - one outfit with 6 mood boards