SHE Level 3
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code M3N525557
Module Leader Stefan Vidler
School Glasgow School for Business and Society
Subject Fashion and Marketing
  • A (September start)

Pre-Requisite Knowledge

Fashion design concepts 1 and 2 or equivalent - this is a core module

Summary of Content

Students will be encouraged to look at fashion design from a social, business and sustainable perspectve with an emphasis on innovaton and creativity. A design portolio will be developed employing traditonal and digital drawing techniques to synthesise fashion ideas. A series of short design briefs will be completed to develop a full understanding of aesthetcs, business and market requirements. A final industry project will allow students to engage with a real world business design project. Summary of how PRME-related issues / topics are covered in this module : An awareness of responsible management of resources (materials and processes) is considered and highlighted throughout the module as well as the impact both locally and globally. The production and selection of fabrics in design projects is highlighted in the lectures and practical classes and sustainable design is included in the reading list. The materials used within the studio are organically produced and ethically sourced wherever possible, for example organic calico is used to make garment toiles. Waste paper and fabrics are also recycled.


theory - lectures - 6 hours commercial design for industry real world requirements social and sustainable concepts creative and cultural economy CAD - practical - 6 hours design development and presentation boards Design - practical - 24 hours industry design briefs market research visual research design development

Learning Outcomes

On successful completion of this module, the student should be able to:1. Conduct thorough design and market research to inform the creative fashion design process in a business context2. Apply critical evaluation and creative interpretation in the translation of design ideas into practical solutions3. Apply appropriate illustrative and presentational skills to develop and promote design ideas4. Produce a design portfolio suitable for external viewing5. Demonstrate an awareness of social and cultural issues and its influences on design6. Apply critical evaluation of sustainable design thinking

Teaching / Learning Strategy

Blended learning - theory/lectures and reading material online. Theory will be applied through projects, critques, group discussions and industry design briefs. Design will consist of weekly studio based practical workshops with presentatons and discussions. Digital technology is utlised as a resource within the learning strategy, e.g., CAD, Pinterest, Storify, blogs will also enable access to information and communicatons in the global fashion community. Feedback strategy: Feedback will be given on a continuous basis, with writen summatve feedback within 3 weeks provided through grade mark for each assessment

Indicative Reading

-360 Fashion Design Braungart, M (2009) Cradle to Cradle:Remaking the Way we Make Things, Vintage Crane, D (2001) Fashion and Its Social Agendas: Class, Gender and Identity in Clothing, Chicago University Press Davis Burns, L (2019) Sustainability and Social Change in Fashion, Fairchild Books Fletcher, K (2012) Fashion and Sustainability: Design for Change, Laurence King Gwilt, A (2014) A Practical Guide to Sustainable Fashion, Fairchild Jenkyn Jones, S (2002) Fashion Design, Laurence King Publishing Jin, B and Cedrola, E (2018) Product Innovation in the Global Fashion Industry, Palgrave Pivot Lacy, P (2015) Waste to Wealth:The Circular Economy Advantage, Palgrave Macmillan Mootee, I (2013) Design Thinking for Strategic Innovation, John Wiley and Sons Papanek V (1985) Design for the real World: Human ecology and social change, Thames & Hudson Paulicelli, E, Clark, H (2008) The Fabric of Cultures: Fashion, Identity, Globalization, Routledge Solomon and Rabolt (2004) Consumer Behaviour in Fashion, Prentce Hall, New jersey Yayici, E (2016) Design Thinking methodology Book, Emrah Yayici Academic Journals Design Management Fashion Business International Fashion Theory Fashion Practices: Journal of Design, Creative Process and the Fashion Industry Journal of Consumer Research Trade and Source Journals Vogue, Textile View, ID, Dazed and Confused, DR, Raw Vision, Selvedge Sunday Times Websites <> <> <> <>

Transferrable Skills

By the end of this module students will have gained competence in the following key areas: creative thinking, design, visual communication, digital communication, presentation, independent judgement and critical awareness, resourcefulness, time management, research and independent learning. These will be achieved through encouragement of a visionary and imaginatve approach to idea development in the practical projects along with regular presentations and deadlines.

Module Structure

Activity Total Hours
Assessment (FT) 50.00
Practicals (FT) 24.00
Independent Learning (FT) 114.00
Lectures (FT) 6.00
Tutorials (FT) 6.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 1 n/a 100.00 40% Indivdual portfiolo - 40 x A3 pages