SHE Level 3
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code M3N525530
Module Leader Nicola O'Hare
School Glasgow School for Business and Society
Subject Fashion and Marketing
  • A (September start)

Summary of Content

This module provides students with a critical understanding of the buying, merchandising and sustainable supply chain functions within a fashion organisation. The associated management processes are explored in detail, including analysis of market trends, product concept, international sourcing, buying, merchandising, logistics and distribution channel decisions. The aim being to furnish students with the ability to critically examine the inter-relationships that exist between these different processes. Particular emphasis is on global learning wherein students are encouraged to look beyond the internal view of a fashion company, i.e. its brands and services, and explore the operating capability of the firm within a global context and examination of the challenges of operating globally. In addition, responsible leadership and professionalism are also embedded within the programme content, which incorporates economic, social and environmental factors associated with sustainable and ethical sourcing, outsourcing, location of production and distribution and supplier relationship management practices.


Introduction to the role and scope of buying and merchandising functions Trend management strategies Assortment planning Stock management, product presentation and visual display considerations Ethics of international sourcing The role, scope and structure of fashion Supply chains Distribution channel decisions Supplier selection and relationships Supply chain structure Reverse logistics Fast v slow fashion and building sustainable supply chains Responsible leadership within buying, merchandising and distribution Corporate Social Responsibility in the fashion Supply Chain

Learning Outcomes

On successful completion of this module, the student should be able to: 1. Critically appraise the role of the buying and merchandising function within a fashion context and the contribution these functions can make to achieving a competitive advantage;2. Undertake market analysis, develop and produce a range plan for a selected fashion company3. Obtain an understanding of the role, scope and structure of logistics and supply chain management and distribution channel decisions and examine the inter-relationships that exist between these different processes4. Critically appraise sustainable supply chain strategies in the fashion industry.5. Have a critical awareness of responsible leadership within buying, merchandising and distribution.

Teaching / Learning Strategy

The teaching and learning strategy will consist of lectures, seminars, practicals and independent student learning. Theories and concepts will be delivered in lectures, handouts and by directed reading. This module will be supported by VLE in the form of Blackboard, which will enhance the students' learning experience. Blackboard will provide a vehicle to display lecture overheads, provide contact information to both staff and other class members. Seminar topics, associated reading and bulletin boards will also be available. Practical classes will also make use of relevant creative design software packages e.g. Adobe Photoshop. Guest lectures from fashion practitioners will be used where applicable to demonstrate the connection between theory and practice and provide contemporary industry insight. The module also aims to deepen and broaden learning with formative feedback and reflective learning all being embedded in the learning, teaching and feedback structure. In particular students are required to utilise both formative and summative feedback received during the course of the module to assist in the completion of the final assessments. Feedback: students will receive both formative and summative feedback. Feedback will be in both written and verbal formats and will be received by students within the 3 week timeframe specified in GCU feedback guidelines.

Indicative Reading

Recommended Reading: Clarke J. (2014) Fashion Merchandising: Principles and Practices, Palgrave Macmillan Fernie, J., Fernie, S., Moore, C. (2003), Principles of Retailing, London, Butterworth Heinemann, Ch6. [e-book], Fernie J & Grant D B (2015) Fashion Logistics: Insights into the Fashion Retail Supply Chain, Kogan Page Additional Reading Belz, F.M., and Peattie, K., (2012), Sustainability Marketing: a global perspective: 2nd Edition, Chichester: Wiley. Brooks A (2015) The Hidden world of Fast Fashion and Second Hand Clothing, Zed Books Bruce, M., Moore, C., Birtwistle, G. (2004) International Retail Marketing: A Case Study Approach, Oxford, Elseiver Butterworth-Heinemann Burns, L. & Bryant, N. (2008) The Business of Fashion: Designing, Manufacturing, and Marketing, New York: Fairchild. Choi T & Chen T C E (2015) Sustainable Fashion Supply Chain Management: From Sourcing to Retailing, Springer Christopher, M. (2005) Logistics and Supply Chain Management, 3rd Edition, Ahrlow: Pearson. Clotfelter, R. (2009) Retail Buying: From Basics to Fashion Demand, Chichester: Wiley. Diamond, J. & Pintel, G. (2007) Retail Buying, 6th Ed., New Jersey: Prentice Hall. Elliott, F. & Rider, J. (2007) Retail Buying Techniques, Management Books Ltd. Fernie J & Sparks L (2014) Logistics and Retail Management: Emerging Issues and New Challenges in the Retail Supply Chain, 4th edition, Kogan Page Fernie, J., Fernie, S., Moore, C. (2015), Principles of Retailing, London, Routledge Ch7. [e-book] Fisher-Buttinger, C. & Vallester, C. (2008) Connective Branding, Chichester: John Wiley & Sons. Fringis, G. (2004) Fashion: From Concept to Consumer, New Jersey: Prentice Hall. Gardetti, M. A. & Torres, A. L. (2013) Sustainability in Fashion and Textiles: Values, Design, Production and Consumption, Sheffield: Greenleaf Publishing. Goworek, H. (2007) Fashion Buying, Oxford: Butterworth Heinemann. Grose, V. (2011) Basic Fashion Management01: Fashion Merchandising, Worthing: AVA Publishing. Hoffman A. (2011) Fundamentals of Merchandising Math and Retail Buying, Prentice Hall Ha-Brookshire, J.E. (2014) Global Sourcing in the Textile and Apparel Industry, Prentice-Hall Hines, T. & Bruce, (2007) Fashion Marketing - Contemporary Issues, Oxford: Butterworth Heinemann [e-book] Jackson, T & Shaw, D (2007) Mastering Fashion Marketing, Palgrave Macmillian. Jackson, T. & Shaw, D (2000) Mastering Fashion Buying and Merchandising Management, Palgrave MacMillan, London. Jacobsen, M.L. (2009) The Art of Retail Buying - An Insider's Guide to the Best Practices from the Industry, Chichester: Wiley. Kapferer, J. N. (2012) The New Strategic Brand Management: Advanced Insights and Strategic Thinking, (recommended) London: Kogan Page. Keller, K. L. (2012) Strategic Brand Management (recommended), Essex: Pearson Education. Mangan, J., Lalwani C., and Butcher, T. (2008) Global Logistics and Supply Chain Management, Chichester: Wiley. MacKinnon, A., Cullinane, S., Browne, A., and Whiteing A., (2012) Green Logistics - Improving the Environmental Sustainability of Logistics, 2nd edition, London: Kogan Page Ltd. McKelvey, K. & Munslow, J. (2008) Fashion Forecasting, Wiley Blackwell, Chichester. Paulins, V. & Hilary, J. (2009) Ethics in the Fashion Industry, Fairchild. Ross, A. (1997) No Sweat: Fashion, Free Trade, and the Rights of the Garment Workers, Verso Sons, London Shaw D & Koumbis D (2013) Fashion Buying: From Trend Forecasting to Shop Floor Basics Tepper, B (2008) Mathematics for Retail Buying, Fairchild Books. Trott, Paul. (2011) Innovation Management and New Product Development, 5th Edition, New Jersey: Prentice Hall. Tyler, D.J. (2008) Carr & Latham's Technology of Clothing Manufacture, 4th Edition, Oxford: Blackwell Publishing Ltd. Walters, D. & Laffy, D. (1996) Managing Retail Productivity and Profitability, Macmillan Business. Scholarly Databases and Journals Brand Strategy Clothing and Textiles Research Journal European Journal of Marketing International Journal of Marketing International Journal of Logistics Management International Journal of Physical Distribution and Logistics Management International Journal of Retail & Distribution Management International Review of Retail, Distribution & Consumer Research Journal of Brand Management Journal of Consumer Marketing Journal of Fashion Marketing Management Other Databases and Websites

Transferrable Skills

By the end of this module students will have gained competence in the following key areas: Knowledge and understanding in the context of the subject: Demonstrate broad and more specialist understanding of subject. Time management: Manage own time in order to meet deadlines Independent working: Work effectively in an independent form. Information retrieval skills: Demonstrate ability to source information using traditional and electronic methods. IT skills: Work effectively using information and communication technology such as web and Internet, databases, spreadsheets, email, word processing and Photoshop software. Communication skills, written oral and listening: Demonstrate ability to communicate accurately and appropriately to the audience.

Module Structure

Activity Total Hours
Lectures (FT) 12.00
Independent Learning (FT) 114.00
Seminars (FT) 12.00
Practicals (FT) 12.00
Assessment (FT) 50.00

Assessment Methods

Component Duration Weighting Threshold Description
Course Work 01 1.00 40.00 35% Group Presentation (week 7) of finalised range plan, readying students for positioning product instore setting (approx 2 slides)
Course Work 02 1.00 60.00 35% Individual Report - 2000 words(week 14)