TOURISM AND EVENT POLICY

SHE Level 3
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code M3N325604
Module Leader Linda Shearer
School Glasgow School for Business and Society
Subject Tourism, Events and Sport
Trimester
  • A (September start)

Summary of Content

This module will examine concepts that shape tourism and events as a political process. It will explore the rationale behind the development of tourism strategies and the creation of events at the local, national and international levels as well as consider the impact and scale of government intervention. The module introduces students to the organisations and core funding bodies involved in the strategic delivery of tourism and events, allowing them to understand how events are funded and resourced. The second half of the module will examine policy at an international level, critiquing the bidding process for major events and exploring the rationale behind developed and developing nations seeking to grow the destination using event and tourism strategies. Summary of how PRME-related issues / topics are covered in this module: The module embeds principles of responsible management within its entire curriculum, and also includes consideration of forgotten stakeholders such as communities, etc.

Syllabus

Understanding Event and Tourism Policy Political Landscape, Tourism and Event Policy and groups involved in political decision making Global Citizenship and developing policy: Groups hidden from policies Developing policy in a globalised world Inequities and Imbalances of power when developing destination strategies: Public Vs. Private Politicising Resource Funding: Neoliberalism in context International perspectives on tourism and event policy making. Corporate Social Responsibility Feedback and Assessment Understanding mega event bidding The policy of event bidding The power of policy in making or breaking a destination

Learning Outcomes

On successful completion of this module, the student should be able to:1.Critically analyse the influence of political ideologies underpinning the tourism and event industries;2.Evaluate the organisations which influence and shape tourism and event policy; 3.Demonstrate a critical understanding of tourism and event policy from a range of perspectives;4.Critically evaluate a range of factors within event bidding and demonstrate a critical understanding of the development of international event bidding.

Teaching / Learning Strategy

The assessment methods are designed to allow students to demonstrate their insight into the policy and planning processes and the extent to which they are able to draw upon this knowledge in analysing and addressing tourism and event policy and development problems. Key theoretical material relating to tourism and event policy and resourcing will be introduced through a formal lecture programme. Students will first examine the key political and theoretical underpinnings relating to events and tourism policy within destinations. Students will then analyse a range of factors and organisations that influences tourism and event policy strategy before finally examining the growth of the international event bidding process. The lecture series will be supported by a programme of seminars that will allow students to enhance and deepen their learning while applying theory to practice. The assessment process involves an examination of theoretical principles and students will also be required to critically evaluate an event strategy policy. Within seminar activity students will work in small groups to evaluate and comment on current policy and peer-led presentations will be used to enhance learning. Where appropriate, guest speakers will be utilised to allow students to gain an understanding of policy making and bidding in practice. GSBS will continue to use the advancement of GCU Learn as a blended learning tool through its teaching and learning as well as through engagement with students. GSBS will ensure that all modules are GCU Learn enabled and with the support of the Learning Technologists at the cutting edge of development of online materials. Academic staff and the Learning Technologists will continue to work together to develop and operate all modules on GCU Learn to ensure student support and information sharing. Students are provided with formative and summative feedback via a variety of mechanisms. Feedback on coursework is provided within three working weeks of submission. Internationalisation Strategy of the Curriculum: Throughout this module, students will be exposed to various international examples and case studies relating to policy development. Students will study international event and tourism policy strategies in order to contextualise the theoretical underpinning of these module. This module will utilise guest speakers who have developed event and tourism policy in various destination and how this impacts the real world in these industries.

Indicative Reading

Books: Core readings: -360b7 Clemons, R.S. (2009) Public Policy Praxis: A Case Approach for Understanding Policy Analysis (Second Edition). London: Pearson. -360b7 Foley, M., McGillivray, D. & MacPherson, G. (2012): Event Policy. From Theory to Strategy. London. Routledge. b7 Swanson, J.R. & Edgell, Sr, D.L. (2013) Tourism policy and planning: Yesterday, today, and tomorrow. London: Routledge. Indicative readings: b7 Getz, D. (2007) Event studies: theory, research and policy for planned events. Oxford: Elsevier. b7 Hassan, G & Warhurst, C (eds.) (2002) Anatomy of the New Scotland. Edinburgh: Mainstream. b7 Henry, I.P. (2001) The Politics of Leisure Policy. Basingstoke: Routledge. b7 Hogwood, B.W & Gunn, L.A. (1984) Policy Analysis for the Real World. Oxford: Oxford University Press. b7 Hudson, J. & Lowe, S. (2009) Understanding the Policy Process: Analysing Welfare Policy and Practice. Bristol: The Polity Press b7 McGuigan, J. (2004) Rethinking Cultural Policy. Maidenhead: Open University Press b7 McGuigan, J. (2010) Cultural Analysis. London: Sage b7 Miller, T. & Yudice, G. (2002) Cultural Policy. London: Sage b7 Palmer, C. (2013) Global Sports Policy. London: Sage b7 Veal, A.J. (2010) Leisure and Tourism Policy and Planning. London: CABI Publishing. -359 Journals: -360b7 Leisure Studies -360b7 International Journal of Tourism Policy b7 Event Management b7 Journal of Policy in Tourism, Leisure and Events. b7 International Journal of Cultural Policy b7 International Journal of event management research -359 Online sources: -360b7 www.eventscotland.org <http://www.eventscotland.org/> -360b7 www.visitscotland.org <http://www.visitscotland.org/> b7 www.visitbritain.org b7 www.culturalpolices.net <http://www.culturalpolices.net/> b7 www.olympic.org <http://www.olympic.org/>

Transferrable Skills

By the end of this module students should have gained competence in the following key areas: -359 Critical analysis Interactive and group skills Presentational skills Ability to self-appraise and reflect on practice Ability to plan and manage learning

Module Structure

Activity Total Hours
Assessment (FT) 50.00
Independent Learning (FT) 114.00
Seminars (FT) 12.00
Lectures (FT) 24.00

Assessment Methods

Component Duration Weighting Threshold Description
Exam (Exams Office) 2.00 50.00 35% Exam (week 14)
Course Work 01 n/a 50.00 35% Individual Report, 2000 words (week10)