SHE Level 3
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code M3N222486
Module Leader Christine Mullin
School Glasgow School for Business and Society
Subject Fashion and Marketing
  • B (January start)

Pre-Requisite Knowledge


Summary of Content

This module will explore the role of events-and tourism led regeneration strategies in cities from a multi-disciplinary perspective by incorporating ideas from geography, sociology, urban planning while the connectins between events and tourism will b especially emphasised. The relationship between events tourism and regeneration is becoming a central focus of urban redevelopment and revitalisation plans in both post-industrial and developing world cities. By analysing urban planning and regenerative strategies from spatial and international perspectives, this module will connect students with critical themes and issues pertinent to urban studies in relation to sustainable planning, physical regeneration, social impacts, policy initiatives, economic development and environmental agendas.


The Internationalisation of Events and Cultural Globalisation Urban Morphology and Urban Planning Theoretical and Critical Understandings of Event Regeneration Approaches/Understandings of Space and Place Notions of Place and Scale Community, Identity and Place Community Events Revitalising/Redeveloping Cities and Nascent Planning Agendas The Postmodern City: Festival Cities Physical Regeneration: Venues for Sport and Events Urban Sustainability: Social, Cultural, Economic, Political, Environmental Events in Developed Countries/Cities Events in Developing Countries/Cities Urban Events: Policy, Motives and Stakeholders Urban Events: Tourism Development and Future Directions in Post-Industrial Cities

Learning Outcomes

On successful completion of this module, students should be able to:1. Demonstrate an understanding and be able to critique numerous conceptual and interdisciplinary understandings of international approaches to urban regeneration;2. Critically evaluate the influence events and tourism on urban areas and planning;3. Holistically assess the benefits and limitations that events, tourism and regenerative strategies have on specific places and cities concerning economic, social, cultural, political and environmental perspectives;4. Critique theories concerning space and place and critically evaluate the impact events and tourism have on cities using relevant case-studies.

Teaching / Learning Strategy

-108 Students will critically discuss numerous interdisciplinary case-studies conceptualising notions of space and place relative to events, tourism and urban regeneration. This module will challenge students to consider nascent complexities of place, planning, development and change in urban locales within the contexts and parameters of cultural globalisation and internationalisation. Other critical topics relating to scale, local/global interplays, venues, tourism and physical regeneration will be incorporated. Such approaches will form the basis of seminar discussions and the assessments for this module (essay and case study). The essay will assess one of the core elements of sustainability and the case study will assess a particular urban venue or regional development project. Internationalisation of the Curriculum Studies focusing on urban and regional regeneration are significant areas of study in events and tourism, based on the nascent shifts and demands of the global economy. Students will be exposed to a host of international examples and case studies relating to urban and regional planning and regeneration to critically assess how development strategies differ around the world. PRME This module outlines the importance and significance of regeneration from several scales across the global-local nexus. This course will assess the social/cultural, economic and environmental impacts of events and tourism on regions, cities and local communities. Approaches and understandings students should develop in this module are pertinent to issues surrounding cultural sensitivities, in regards to diversity, equality and social impacts and notions of sustainability. GSBS will continue to use the advancement of GCU Learn as a blended learning tool through its teaching and learning as well as through engagement with students. GSBS will ensure that all modules are GCU Learn enabled and with the support of the Learning Technologists at the cutting edge of development of online materials. Academic staff and the Learning Technologists will continue to work together to develop and operate all modules on GCULearn to ensure student support and information sharing. Students are provided with formative and summative feedback via a variety of mechanisms. Feedback on coursework is provided within 3 working weeks of submission.

Indicative Reading

Books and articles: Andrews, H., and T. Leopold. (2013) Events and the Social Sciences . London: Routledge. Cresswell, T. (2004) Place: A Short Introduction . Oxford: Blackwell. Evans. G (2001) Cultural Planning: An Urban Renaissance London: Routledge. Hall, P. (2013) Good Cities, Better Lives . London: Routledge. Knox, P., and S. Pinch. (2009) Urban Social Geography . London: Routledge. Larice, M., and E. Macdonald. (2013) The Urban Design Reader . London: Routledge. Larkham, P.J., and J.W.R. Whitehand. (2013) Urban Landscapes . London: Routledge. Libby, P., and K. Shaw. (2013) Whose Urban Renaissance . London: Routledge. Raj, R. and Musgrave, J. (ed). (2009) Event Management and Sustainable Regeneration . London: CABI. Richards, G., M. de Brito and L. Wilks. (2013) Exploring the Social Impacts of Events . London Routledge. Richards, G., and R. Palmer. (2010) Eventful Cities: Cultural Management and Urban Revitalisation . London: Elsevier. Roberts, P., and H. Sykes (eds.) (2000) Urban Regeneration: A Handbook . London: Sage. Smith, A. (2012) Events and Urban Regeneration: The Strategic Use of Events to Revitalise Cities . New York: Routledge. Smyth, H. (2013) Marketing the City . London: Routledge. Wise, N., & I. Mulec. (2012) Headlining Dubrovnik's Tourism Image: Transitioning Representations/Narratives of War and Heritage Preservation 1991-2010. Tourism Recreation Research 37(1): 57-69. Online sources: Event Impacts: <http://www.eventimpacts.com/> International Events and Festivals Association: <http://www.ifea.com/joomla2_5/index.php> -108 Urban Studies Foundation: http://www.urbanstudiesfoundation.org/-108 Journals: City and Community Event Management ? International Journal of Event and Festival Management Journal of Urban Affairs ? Regional Studies ? Urban Studies Due to the integrative nature of this module there is no core text for this module. Essential reading gives a selection of core texts used in the areas of events studies, events management, geography and sociology. Reading will be recommended by lecturers from the texts listed below, as well as from journal articles and web sites. Students are also expected to undertake their own literature search relating to their assessments.

Transferrable Skills

By the end of this module students should have gained competence in the following key areas: ? Critical thinking and problem solving (involvedin both coursework components) ? Time management ? Set and achieve objectives ? Integrate theory and practice ? Sensitivity and behaviour of others ? Independent working ? Further develop critical writing skills

Module Structure

Activity Total Hours
Assessment (FT) 50.00
Seminars (FT) 12.00
Lectures (FT) 24.00
Independent Learning (FT) 114.00

Assessment Methods

Component Duration Weighting Threshold Description
Course Work 01 n/a 50.00 35% Essay (2,000 words) Week 7
Course Work 02 n/a 50.00 35% Case Study (2,000 words) Week 10