SHE Level 3
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code M3N222435
Module Leader Daniel Baxter
School Glasgow School for Business and Society
Subject Tourism, Events and Sport
  • A (September start)

Pre-Requisite Knowledge


Summary of Content

This module will examine concepts that shape events as a political process. The module will explore the rationale behind the creation of events at local, national and international level and the impact and scale of government intervention. The module introduces students to the organisations involved in the strategic delivery of events and core funding bodies, allowing them to understand how events are funded and resourced. The second half of the module will examine event policy at an international level, critiquing the bidding process for major events and exploring the rationale behind developed and developing nations seeking to host international events.


Understanding event policy Political landscape and event policy Citizenship and event policy Groups hidden from policies Inequities and imbalances of power within globalisation of events The power of the recorded narrative within event consumption National identity Mega events and corporate social responsibility Bidding for mega events Politicising resource funding Globalisation policy and sports mega-events International perspectives on mega event legacies

Learning Outcomes

On successful completion of this module, the student should be able to:o Critically analyse the influence of political ideology underpinning the cultural and creative industries;o Evaluate the organisations which influence and shape event policy;o Demonstrate a critical understanding of event policy from a range of perspectiveso Critically evaluate a range of factors within event bidding; o Demonstrate a critical understanding of the development of international event bidding

Teaching / Learning Strategy

Key theoretical material relating to event policy and resourcing will be introduced through a formal lecture programme. Students will first examine the key political and theoretical underpinnings relating to events policy within the cultural sector. Students will then analyse a range of factors and organisations that influence event policy strategy before finally examining the growth of the international event bidding process. The lecture series will be supported by a programme of seminars which will allow students to enhance and deepen their learning while applying theory to practice. The assessment process involves an examination of theoretical principles and students will also be required to critically evaluate an event strategy policy Within seminar activity students will work in small groups to evaluate and comment upon current policy and peer led presentations will be used to enhance learning. Where appropriate, guest speakers will be utilised to allow students to gain an understanding of event policy in practice and field trips will integrated to this approach. PRME Throughout this module students will be introduced to the notion of event policy and experiences which meet the requirements of a diverse range of population groups and event agencies. As mentioned above, the notion of cultural sensitivity and thus diversity, equality and social sustainability will be of importance. In addition to this, students will be encouraged to think about topics such as ethical sourcing and environmental sustainability in developing their understanding of event resourcing and impact. GSBS will continue to use the advancement of GCU Learn as a blended learning tool through its teaching and learning as well as through engagement with students. GSBS will ensure that all modules are GCU Learn enabled and with the support of the Learning Technologists at the cutting edge of development of online materials. Academic staff and the Learning Technologists will continue to work together to develop and operate all modules on GCULearn to ensure student support and information sharing. Students are provided with formative and summative feedback via a variety of mechanisms. Feedback on coursework is provided within 3 working weeks of submission.

Indicative Reading

-567 Books and articles: Clemons, R.S. (2009) Public Policy Praxis: A Case Approach for Understanding Policy Analysis , Second Edition, London: Pearson Foley, M., McGillivray, D. & MacPherson, G. (2012): Event Policy. From Theory to Strategy . London. Routledge. Getz, D. (2007): Event studies: theory, research and policy for planned events . Oxford: Elsevier Hassan, G & Warhurst, C (eds.) (2002) Anatomy of the New Scotland. Edinburgh: Mainstream Henry, IP (2001) The Politics of Leisure Policy . Basingstoke: Routledge Hogwood, B.W & Gunn, L.A. (1984) Policy Analysis for the Real World . Oxford: Oxford University Press Hudson, J. and Lowe, S. (2009) Understanding the Policy Process: Analysing Welfare Policy and Practice , Bristol: The Polity Press Miller, T. And Yudice, G. (2002) Cultural Policy , London: Sage McGuigan, J. (2010) Cultural Analysis , London: Sage McGuigan, J. (2004) Rethinking Cultural Policy , Maidenhead: Open University Press Palmer, C. (2013) Global Sports Policy . London. Sage Veal, A.J. (2010) Leisure and Tourism Policy and Planning , CABI Publishing. -567 Journals: Leisure studies Managing leisure Event management Sport & tourism International journal of cultural policy International journal of event management research Online Sources: www.eventscotland.org <http://www.eventscotland.org> www.culturalpolices.net <http://www.culturalpolices.net> www.olympic.org <http://www.olympic.org>

Transferrable Skills

By the end of this module students should have gained competence in the following key areas: -360 o Critical analysis o Interactive and group skills o Presentational skills o Ability to self-appraise and reflect on practice -360 o Ability to plan and manage learning

Module Structure

Activity Total Hours
Independent Learning (FT) 119.00
Assessment (FT) 40.00
Field Trip 8.00
Lectures (FT) 22.00
Seminars (FT) 11.00

Assessment Methods

Component Duration Weighting Threshold Description
Exam (Exams Office) 2.00 50.00 35% 2 questions, 2 hours
Coursework 1 n/a 50.00 35% Report - critique of an event policy strategy.2000 wordsWeek 10