SHE Level 3
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code M3L122524
Module Leader n/a
School Glasgow School for Business and Society
Subject Economics
  • B (January start)

Pre-Requisite Knowledge

CCCIB or Equivalent

Summary of Content

Students are introduced to a selection of theories and frameworks pertaining to both ethical decision-making and international market entry through a series of lectures, and a programme of directed reading both from the academic literature and current affairs publications and media. Where possible, outside speakers will contribute to lectures and associated discussions.


1. Theories of ethics and ethical trading 2. CSR and Business Approaches to CSR 3. Internationalisation and Business Regulation -the role of national and supra-national regulation including a critical evaluation of UN PRME 4. Factors influencing the internationalisation of business and why Ethics/CSR should be included (A discussion of "push" factors and "pull" factors including consumer pressure, fair-trade, rainforest alliance etc) 5. Key decisions in the internationalisation process. (Choice of product/service; choice of market; choice of entry method -all conditioned through the lens of ethical trading) 6. Ethical approaches to Business Regulation: products, supply chain and labour 7. Key decisions in the internationalisation process. (Choice of product/service; choice of market; choice of entry method -all conditioned through the lens of ethical trading) 8. Frameworks for researching and selecting international markets. (Screening frameworks; market research approaches; sources of information) 9. The range of international market entry and development methods. 10. The choice of international market entry and development methods. (International Product Life Cycle; Behavioural theories; Economic Theories; Strategic Approach, The Ethical approach) 11. Frameworks for choosing appropriate market entry and methods including ethical decision making

Learning Outcomes

On successful completion of this module, the student should be able to:Discuss the main decisions that managers face when contemplating entry into overseas markets.Advise on the ethical dimensions of decision-making for an SME about to undertake the internationalisation process for the first timeEvaluate a range of methods for servicing overseas markets, both for new entrants and established international firms.Critically review the range of theories relating to ethics in an international contextCritically assess a range of theories and frameworks related to internationalisation of the firm.Select and apply appropriate analytical frameworks to inform business development in overseas markets.Plan, implement, and present findings of a small-scale, group-based international market entry and development project, taking the ethical dimensions and Corporate Social responsibility into account

Teaching / Learning Strategy

The Learning and Teaching Strategy is designed to build a bridge between theory and practice, to develop students' ability to take responsibility for their own learning, and to work on a small-scale, market research-based project in a self-managed team. The learning and teaching strategy employs a 'blended' approach of lectures, seminars, directed and independent learning, supported by interactive use of GCU Learn to enhance flexibility during the learning process. The learning strategy is based on acquisition of a deep understanding of the full range of methods for developing and servicing business in overseas markets whilst incorporating UN PRME principles The syllabus is informed by the requirements of professional bodies such as the Institute of Export, and Chartered Institute of Marketing that require knowledge and skills in international market development. Lectures are used to communicate key concepts, theories, tools and techniques that underpin students' ability to answer examination questions and to carry out a small-scale, group-based international market entry project. Directed and independent reading and research, seminar and team-based discussions, combined with individual and group-based e-learning activities, are designed both to deepen understanding of lecture materials and to provide students with necessary support to develop skills in applying a range of analytical and decision-making tools to a practical, international market-entry related problem. The assessment strategy incorporates both formative and summative assessments, and is informed by research on work-related Learning. The formative element requires students, both individually and in groups, to complete a set of tasks, and to reflect on tutor and peer feedback received at key stages during the semester. The tasks require students to summarise and synthesise module content in order to inform the planning and execution of the group-based international market entry project. The formative work done on the module contributes to a formative group-based presentation that in turn informs a summary report, and reflective discussion inside GCU Learn. GSBS will continue to use the advancement of GCU Learn as a blended learning tool through its teaching and learning as well as through engagement with students. GSBS will ensure that all modules are GCU Learn enabled and with the support of the Learning Technologists at the cutting edge of development of online materials. Academic staff and the Learning Technologists will continue to work together to develop and operate all modules on GCULearn to ensure student support and information sharing. Students are provided with formative and summative feedback via a variety of mechanisms. Feedback on coursework is provided within 3 working weeks of submission.

Indicative Reading

No Single Textbook cover these areas in more than a cursory manner so two core texts are adopted Causgil, ST, Knight,G & Riesenberger,JR (2014) International Business: The New Realities -Third Edition, Pearson ISBN 10:0-273-78706-3 AND Crane, A., and Matten, D. (2010), Business Ethics: Managing Corporate Citizenship and Sustainability in an Age of Globalisation, 3 rd Edition Oxford University Press, ISBN: 978-0-19-956433-0. Books and articles: Albaum, G.S., Duerr, E., (2008), "International marketing and export management", 6th Edition, Financial Times, Prentice Hall, ISBN 9-780-273-713876 Root , Franklin R. (1994), "Entry Strategies for International Markets"(Revised & Expanded) Jossy Bass/Wiley, ISBN 0-7879-4571-4 Tayeb, M (2000), (Editor) "International Business: Theories, Policies and Practices" Prentice Hall, ISBN 0-273-63712 6 Tayeb, M (2001), (Editor) "International Management: Theories and Practices" Prentice Hall, ISBN 0-273-65127 7 Stead, J. G. and Stead, W. E. (2014), Sustainable Strategic Management, 2 nd Edition, Greenleaf Publishing, ISBN: 978-1-907643-96-5. Buckley, P.J., Ghauri, P.N. (Eds) (1999), "The Internationalisation of the Firm - A Reader" Second Edition, International Thomson Business Press, ISBN 1-86152-401-3 Visser, W, Massen, D, Pohl, M & Tolhurst, N (2010) The A to Z of Corporate Social Responsibility: The Complete Reference of Concepts, Codes and Organisations John Wiley & Sons; Revised Updated edition ISBN-10:0470686502 Scanned Book Chapters There are very few recently published books that focus on the topic of international market entry and fewer still which include the ethical dimension and for this reason a number of book chapters from a number of international business and business ethics texts with relevant sections will be made available through the external links section of GCU Learn, as will relevant articles from the international business literature. Academic Journals: European Journal of Marketing European Management Journal Management International Review European Management Review International Entrepreneurship and Management Journal International Marketing Review Journal of Business Ethics Journal of Corporate Citizenship Journal of International Entrepreneurship Journal of International Marketing Online sources: <> <> <> <> <> <> <>

Transferrable Skills

By the end of this module students will have gained competence in the following key areas: Analytical and critical thinking skills Communication skills (oral and written) Decision-making including ethical decision-making Discussion skills Essay writing Problem solving skills Interpersonal skills Time management skills Team working skills

Module Structure

Activity Total Hours
Independent Learning (FT) 90.00
Seminars (PT) 12.00
Lectures (PT) 22.00
Assessment (PT) 76.00
Assessment (FT) 76.00
Independent Learning (PT) 90.00
Seminars (FT) 12.00
Lectures (FT) 22.00

Assessment Methods

Component Duration Weighting Threshold Description
Exam (Exams Office) 2.00 50.00 35% Closed book written examination (2HRS)
Course Work 01 n/a 50.00 35% 2000 word Group report/Presentation on final international market entry including Individual Participation in seminars