SHE Level 3
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code M3L120376
Module Leader Marissa McDonagh
School Glasgow School for Business and Society
Subject Economics
  • B (January start)

Pre-Requisite Knowledge

Economics 1 or Economies, Markets and Enterprise or equivalent

Summary of Content

This module will provide students with an understanding of the origins and rationale for the legislative and policy framework within which business and consumers operate. It will explore the regulator/consumer/producer relationship whilst developing an appreciation of the role of domestic and international governments with regard to business regulation and consumer affairs.


Learning Activities -360 1. Origins of the Business Regulation & the Consumer Movement. Development of consumer organisational basis. -360 2. Markets in theory. Consumer sovereignty. Market failure. Strategies for overcoming market failure. 3. Why protect Consumers? Against what are consumers in need of protection? Laissez - faire v interventionist approaches. 4. Origins and current development of business regulation and consumer policy issues - international and domestic. 5. Central Government's role in determining UK Business Regulation & Consumer Policy. Regulatory roles of: Office of Fair Trading, Competition Commission and Consumer Focus. Consideration of other prominent consumer bodies. International Consumer policy bodies (Federal Trade Commission; Food & Drug Administration).

Learning Outcomes

On successful completion of this module students should be able to:Knowledge based:Explain and understand the historical & economic development of business regulationExamine the philosophical and international political context of consumer affairs and business regulationSkills based: Evaluate the regulator/consumer/producer relationship with respect to consumer detriment and compliance issues.Synthesise business regulation and consumer affairs issues within the International marketplace with issues of effective business regulation.

Teaching / Learning Strategy

The module is delivered through a combination of lectures, student led seminars and direct learning activities. Students are expected to have active participation in lectures (i.e. asking relevant questions) with full engagement and commitment to learning in all lectures and seminars. Lectures and seminars are underpinned by independent learning and directed study with supportive documentation being disseminated to students electronically via Blackboard. The emphasis is on a multi-disciplinary analysis of issues related to business regulation and consumer affairs. Students will receive written feedback on their essays with an opportunity to discuss their work prior to the examination.

Indicative Reading

Indicative Reading Buchholtz, A.K. & Carroll, A.B. (2008) Business & Society . 7 th Edition. South Western Cengage Learning: Canada Braithwaite, J. & Drahos, P. (2000) Global Business Regulation . Cambridge University Press: UK Gabriel, Y & Lang, T. (2006) The Unmanageable Consumer . 2 nd Ed. London. Sage. Hopkins, D., Kontnik, L.T. & Tunage, M. (2003) Counterfeiting Exposed: Protecting your brand and customers . John Wiley and Sons Inc.: UK Leamy, E. (2004) The Savvy consumer: how to avoid scams and rip-offs that cost you time and money . Capital Books: UK Martin, J. (2003) Nader: Crusader, Spoiler, Icon. Perseus Books: UK Middleton, K.; Rodger, B.J. & MacCulloch, A. (2003) UK & EC Competition Law: Cases & Materials. UK: Oxford University Press. Rickett, C. & Telfer, T. (2003) International Perspectives on Consumers' Access To Justice . UK: Cambridge Press Steiner, G. & Steiner, J. (2007) Business, Government and Society . 12 th Ed. UK: Irwin McGraw-Hill Zaichkowsky, J. L. (2006) The Psychology Behind Trademark Infringement and Counterfeiting. Lawrence Erlbaum Associates Inc,.USA Journals: Consumer Policy Review; International Journal of Consumer Studies; Internet Research; Journal of Consumer Affairs; Journal of Consumer Marketing; Journal of Consumer Policy; New Law Journal; Trading Standards Review Websites:

Transferrable Skills

Students will also be able to demonstrate their ability to identify and evaluate a range of issues. Students will be capable of communicating effectively both orally and using technology, as appropriate. Furthermore, the independent study required for the module will also equip students to think logically and work both independently, and with others.

Module Structure

Activity Total Hours
Directed Learning 46.00
Assessment (PT) 40.00
Lectures (FT) 24.00
Custom Activity 1 (PT) 46.00
Seminars (FT) 12.00
Assessment (FT) 40.00
Seminars (PT) 12.00
Independent Learning (FT) 78.00
Lectures (PT) 24.00
Independent Learning (PT) 78.00

Assessment Methods

Component Duration Weighting Threshold Description
Exam (Exams Office) 2.00 50.00 35% 2 hour unseen examination
Coursework 1 n/a 50.00 35% Essay 2000 words