SHE Level 2
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code M2P525455
Module Leader Ken Garner
School Glasgow School for Business and Society
Subject Media and Journalism
  • B (January start)
  • A (September start)

Pre-Requisite Knowledge

Completion of Level 1 of any GSBS UG programme or equivalent

Summary of Content

This module introduces you to the range of practical skills required to produce various kinds of journalistic feature articles for newspapers and magazines, as well as an understanding of the structures, organisation and practices of the magazine industry. The skills covered in the module include: research; the use of personal sources; developing, refining and marketing feature article ideas; writing; self-editing; presentation. These practical skills will be taught in the context of aspects of journalistic work, including the structure, financing and business of magazines and freelance journalism; and some critical and professional perspectives on the discourse and value / functions of long-form journalistic texts.


Types of Feature Article The Magazine Industry and its financing, including branding Editorial strategy, scheduling, commissioning, production at magazines Distribution methods including digital Pitches, Proposals & Outlines: How to find ideas for, describe, plan and sell a Feature An Introduction to and Critical Reflection on use of Sources Practical ethics and legal considerations for magazine and feature writers Interviewing for a Profile Piece Basics of journalistic style: copy presentation, house style, use of English Feature style: Professional concepts/expectations of "colour" "character" "voice" "liveliness" Arts & Media Reviewing: skills, expertise, production & publication context Opinion Columns style and voice

Learning Outcomes

On Successful completion of this module the students should be able to:1. Use a range of primary & secondary sources, research, interviewing and writing skills for print and online feature articles2. Exercise autonomy and initiative in creative developing, planning, pitching and producing key common types of print and online feature article (eg interviews, reviews, columns)3. Critically reflect on practical application and experience of journalistic ethics, and basic legal and regulatory issues in feature and magazine journalism, in the light of occupational codes of conduct4. Demonstrate a broad knowledge of the structures and economics of the magazine industry, including sectors (business to business, consumer), sources of revenue, distribution methods, strategy and scheduling, commissioning and branding

Teaching / Learning Strategy

- 6 x 1hr introductory lectures on features, magazine industry, financing, planning / scheduling / commissioning, distribution - 6 x 1 hr seminars: reviewing published features; discussing topic & reading; outlining & discussing forthcoming tasks; sharing responses to practical challenges - 12 x 120-minute practical workshop in newsroom/lab

Indicative Reading

Books and articles: Barber, Lynn. 1998. Demon Barber. London: Penguin Bradshaw, Paul, and Lisa Rohumaa. 2011. The Online Journalism Handbook. London: Routledge Hennessy, Brendan. 2005. Writing Feature Articles. Oxford: Focal Press, 4th ed Clayton, Joan. 2000. Journalism For Beginners: How to Get into Print and Get Paid for It. London: Piatkus Press, revised edition Collins English Dictionary: Complete and Unabridged. 2014. Glasgow: Collins, 12th edition The Economist Style Guide. 2015. London: Economist Books, 11th edition. Franklin, Bob, et al. 2005. Key Concepts in Journalism. London: Sage Hicks, Wynford. 2008. Writing for Journalists. London: Routledge, 2nd ed Hicks, Wynford, and Adams, Sally. 2009. Interviewing for Journalists. London: Routledge, 2nd ed McKay, Jenny. 2013. The Magazines Handbook. London: Routledge, 2nd ed Morrish, John, and Paul Bradshaw. 2011. Magazine Editing: In Print and Online. London: Routledge, 3rd ed Pape, Susan and Sue Featherstone. 2006. Feature Writing: A Practical Introduction London: Sage Randall, David. 2011. The Universal Journalist. London: Pluto, 4th ed. Sanders, Karen. 2003. Ethics and Journalism. London: Sage Smith, Jon. 2007. Essential Reporting: The NCTJ Guide for Trainee Journalists. London: Sage Spark, David. 1997. A Journalist's Guide to Sources. Oxford: Focal Press Sylvester, Christopher. 1993. The Penguin Book of Interviews. London: Penguin Wheeler, Sharon. 2009. Feature Writing for Journalists. London: Routledge Journals: British Journalism Review Journalism: Theory, Practice & Criticism Online sources: www.journalism.co.uk www.pressgazette.co.uk www.allmediascotland.com www.thedrum.com www.ppa.co.uk/scotland www.ipso.co.uk/IPSO/index.html

Transferrable Skills

By the end of this module students will have gained competence in the following key areas: self-confidence self-discipline self-reliance awareness of strengths and weaknesses creativity independence ability to reflect reliability integrity honesty and regard for others. ability to prioritise tasks time management flexibility independence and risk-taking

Module Structure

Activity Total Hours
Assessment (FT) 30.00
Practicals (FT) 24.00
Lectures (FT) 6.00
Seminars (FT) 6.00
Independent Learning (BL) 134.00

Assessment Methods

Component Duration Weighting Threshold Description
Course Work 02 1.00 25.00 35% Online test of core knowledge of magzine industry.Held In Class in Tri B Week 12
Course Work 01 n/a 75.00 35% 4 short pieces of feature journalism (approx each500-600 words).Submitted in Tri B weeks 4, 7, 9, 14 respectively