SHE Level 2
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code M2P325391
Module Leader Catriona Miller
School Glasgow School for Business and Society
Subject Media and Journalism
  • A (September start)-B (January start)

Summary of Content

This module will enable the student to develop knowledge and skills for the practice of creativity in the media industries. Students will become familiar with a range of theories and paradigms relating to creativity and creative practice with regard to the audiovisual text. This will include critical analysis of pre-existing texts, ideas generation, narrative and storytelling structures, multimodality, realism, symbolism, metaphor, intertextuality and subtext. This will be put into practice via a range of experiential processes and workshops to build familiarity and resilience around the process of generating and developing creative ideas. This will culminate in a concrete audiovisual output.


This module will cover a selection of key themes in the analysis and practice of creativity, such as: Theories of Creativity and Innovation Generating ideas for media industries Storytelling, Narrative and Metaworld Multi modality in audio visual texts Tone & Styles: realism,symbolism and metaphor Subtext and Intertextuality

Learning Outcomes

1 Learning OutcomeOn successful completion of this module, the student should be able to:1 Develop detailed understanding of the historical and cultural contexts of theories of creativity and innovation.2 Critically evaluate and demonstrate a range of academic approaches to presentational issues such as, narrative and style.3 Understand and apply of knowledge of individual creative practice to ideas generation and development.4 Apply principles of creative practice to original outputs.

Teaching / Learning Strategy

Lectures Seminars, practicals and workshops Tutorials for specific assignments

Indicative Reading

Battistini, M. (2006) Symbols and Allegories in Art, Getty Publications. Begleiter, M. (2010) From Word to Image: Storyboarding and the Film Making Process, Michael Wiese Productions Bordwell, D. & Thomson, K. (2012) Film ArtMcGraw-Hill Education. Buster, B. (2013) Do Story: How to Tell Your Story So the World Listens, The Do Book Co. Bucher, J. (2017) Storytelling for Virtual Reality: Methods and Principles for Crafting Immersive Narratives, Routledge. Carayannis, E. (2013) Encyclopedia of Creativity, Invention, Innovation and Entrepreneurship, Berlin, Springer-Verlag. De Rynck, P. (2004) How to Read a Painting: Decoding, Understanding and Enjoying the Masters, Thames & Hudson Ltd. Duncan, C. (2013) Have Fun, Get Paid: How to Make a Living with Your Creativity, Apress. Gibbs, J. (2002) Mise en Scene: Film Style and Interpretation, Wallflower Press. Gibbs, J. & Pye, D. (2011) Style and Meaning, Manchester University Press. Glaveanu, V. (2014) Distributed Creativity: Thinking Outside the Box of the Creative Individual, Berlin, Springer-Verlag. Hanson, H. (2017) Hollywood Soundscapes: Film Sound Style, Craft and Production in the Classical Era, BFI. Kress, G. & van Leeuwen, T. (2006) Reading Images: The Grammar of Visual Design, Routledge. Martin, A. (2014) Mise en Scene and Film Style, Palgrave Macmillan. Meheus, J. (2009) Models of Discovery and Creativity, Heidelberg, Springer. Moran, S., Cropley, D. & Kaufman, J. (2014) The ethics of creativityBasingstoke, Palgrave Macmillan. Moran, S. (2016)Ethical Ripples of Creativity and Innovation, Basingstoke, Palgrave Macmillan. McIntyre, P. (2012) Creativity and cultural productionBasingstoke, Palgrave Macmillan. Rose, G. (2016) Visual Methodologies, SAGE. Sandler, M. (2018) Visual Storytelling: How to Speak to Your Audience without Saying a Word, Michael Wiese Productions. Santagata, W. (2010) The Culture Factory: Creativity and the Production of Culture, Berlin, Springer-Verlag. Serger, L. (2011) Writing Subtext: What Lies Beneath, Michael Wiese Productions Serig, D. (2008) Visual Metaphor and the Contemporary Artist: Ways of Thinking and Making, Simon & Schuster. Sonnenschein, D. (2001) Sound Design: The Expressive Power of Music, Voice and Sound Effects in Cinema, Michael Wiese Productions. Nelson, Z. & Branco, P. (2015) Creativity in the Digital Age, Springer.

Transferrable Skills

By the end of this module students will have gained competence in the following key areas: b7 self-discipline b7 self confidence b7 awareness of strengths and weaknesses b7 creativity b7 ability to reflect b7 reliability b7 time management b7 interpersonal skills b7 presentational skills b7 ability to work in teams and leadership skills b7 flexibility b7 innovation

Module Structure

Activity Total Hours
Lectures (FT) 12.00
Tutorials (FT) 20.00
Assessment (FT) 24.00
Seminars (FT) 12.00
Independent Learning (FT) 120.00
Practicals (FT) 12.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 2 n/a 70.00 35% Individual portfolio comprising audiovisual output and critical reflection.
Coursework 1 n/a 30.00 35% Group verbal presentation - Tri A Week 12